When designing a website, what are the steps for proper SEO?
As a web designer, I want to broaden my horizons and learn as much as possible about SEO so to better serve my clients by providing them with great looking websites that can be easily found by their customers.
Hello Tom, Till now you have received lot of valuable suggestions. Eg: Page uploading time, search proper keywords, image optimization etc. I always prefer to research audience first before setting up website. It is really important that you mention solution to their problems on your website. If your audience find your content relevant and valuable then, they are going to start sharing it which is directly going to help you gain better rankings.
Hi, The main thing is to have defined goals, nowadays SEO focuses on probable advantage via compliance with search engine's guidelines, and that is what every specialized blog/community tends to be about, and mainstream consultancies are in line with that. Bearing in mind that search engines are businesses that generate revenue from advertisements, these guidelines do not give you any cutting edge advantages (the Optimization bit on SEO as in old days) in terms of ranking versus your competitors, on the other hand not following these guidelines or pushing their boundaries can result in penalties that will harm your rankings.
The Google guidelines and consequent compliance will to an extent force you to invest in PPC to have an advantage over more established/popular sites, of course that not all is bad about these quality guidelines, they play a positive part on providing the public a good web experience as well as safety, but make no mistake here if you want to push bad content you only need to put your PPC bids up, which in a way is contradictory. Most of the information on compliance you find in SEO blogs/sites derives from information published by Google, but to be fair, some of these people do quite a lot of testing these practices and report on it generously.
Not meaning to be bland, my intention with these paragraphs is simply to contribute to the thread and add that you need defined objectives that will vary greatly as no two projects are the exact same.
When designing a site:
Site name should be given close to keyword.
You get the idea.
It is a very good question. You have to create your clients' / customers' website with the concept of SEO friendly websites. Your Websites should be one among the Website Ranking Sites to give Web Page Ranking too. As a website designer knows how to make SEO friendly websites and make your websites as SEO friendly websites (or) Google SEO friendly websites. To know more, please read this link, http://seo-expertz.com/seo-website-seo-for-website-seo-friendly-website-seo-services.html
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Most important thing with SEOis that you don't sacrifice an interesting article The sake of putting important words in, modern search engines can see through this and it can actually harm you more than do good. So it is valuable to remember the good SEO on a blank canvas will take at least 2 to 3 months to take effect, it has it will set in family and you will see yourself rise
Make sure the images on the site have primary keywords as image name, title and alt attributes.
Make sure their Meta Tags reflect the keywords in their content.
If it is a local business put the phone # in the Title tag
Submit them to the search engines.
Add them to Google and Bing Maps
Add them to Business directories.
There are many many other things that should be done to be competitive. If you consider outsourcing some SEO let me know. That is what I do
It depends on how exactly you would like to serve your clients better. As it has been mentioned hear earlier SEO starts before the actual website is built and is broaden into social media marketing, link building, copywriting etc.
Being a web designer you can try to learn the main principles of onsite SEO it where you can help your clients during design and development phase delivering a SEO-friendly websites. There are plenty of resources online where you can get guidelines and principles.
As for SEM and SMM think of whether you would like to offer it as an additional service as well. If you need any advice in this area I would be glad if you contact me back.
There are many factor working behind success full website, We need to do some On page stuff while the design and development as per Google guideline. it's huge list of stuff which can not be list out here. you can contact us for more detail for the same.
ONCE A WEB SITE IS DESIGNED, WHAT ARE THE STEPS FOR PROPER SEO ?
Hello! Are you pondering about how to redesign your web site? Then grab it as an opportunity for improving the search engine optimization of your site. It is a common notion within the web experts that if the site is redesigned then it leads to the destruction of key word rankings and thereby diminishing the site’s free traffic. When you are about to start the redesigning and then go for an extensive study about what is wrong and what is right for your site. Review all on-page as well as on-site SEO factors of your site and then go for documentation beneficial for procedures involved in improving the search engine rankings of your site.
• Firstly, the baseline measurements of the keyword rankings and organic traffic volume of the
site is needed before the initiation of the redesigning procedure. If this is kept as a record then it would be easier to assess that how much the SEO redesigning objectives have been met.
• Start using a web page for analysis that you get to know easily that which URL’s on your site are receiving maximum free traffic from the search engines and what are the search phrases used to find those URL’s.
• Before you begin the redesigning process analyze the ranking reports for a considerable span so that you gain a perfect idea about your SEO steps.
• Have you decided what exactly you want to change about your site? Is there any change needed in the organization of your site, the navigation structures, interlink of pages, coding standards, SEO friendly URL’s etc. If proper redesigning is your motive then it is advisable to do all at once.
• Mock ups of each page must also be created that for the detection of any search engine optimization issues.
• Once you finish the designing process be particular about the documentation and up-gradation process and make sure that all the links are search engine friendly.
• Go for continuous testing and solving required issues you are perfectly satisfied with your plans and implementations.
• Avoid upgrading during the peak hours.
• Monitor your site regularly and closely.
May be you would get to see a temporary decrease in the ranks and traffics but if all the testing procedures are flawless then undoubtedly you would see a booming growth in the traffic and rank of your site then only the success of all your objectives and schemes specially designed for search engine optimization will be assured. Remember that designing a web site and then implementing proper SEO steps is a great task and must be done carefully and cautiously because whatever reputation you have gained as well as you wish to gain in future in your on-line career depends solely on how you present your web site. Your site is a mirror reflecting all your motives.
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