When designing a website, what are the steps for proper SEO?
As a web designer, I want to broaden my horizons and learn as much as possible about SEO so to better serve my clients by providing them with great looking websites that can be easily found by their customers.
I'm happy that you are expanding your service menu in consideration of better serving your clients. Sounds great!
I will do my best to itemize steps for proper SEO once a website is designed. I get called in many times after a new site is launched or a veteran site is struggling to achieve company goals. I am a seasoned SEO / PPC Expert with 15 years experience. I don't design websites but I can write HTML from scratch line by line. and I have some strong familiarity with PHP. I have a fantastic team that does the designing and the database and form programming. I have invented four PPC and SEO tools, one has already been approved by the US Patent and Trademark Office. I have extensive experience teaching SEO at University level to small business level. Anyway you are welcome to linkedin me for additional credentials. https://www.linkedin.com/in/nikkihmjacksonseodiva
Let's get started:
1. Identify the core products / services. The client will help you. These products/services will be major categories. And these products/services will hopefully be the ones that have the highest profit margin.
2. Let's use Purina Pet Food as your client hypothetically. Let's say that they're core products are dog food, cat food, bird food. Three categories.
Under the dog food category they sell red dog food, green dog food, blue dog food and so on. These would be your sub-categories. Each sub-category will have 15-50 related keywords in a group that I call clusters.
3. I usually have my students use Google Keyword Planner to identify the related keyword clusters. It's free, quick, easy, and more than likely the keyword planner is conducive in learning how Google "thinks"; how Google structures it's index. Use: https://adwords.google.com/KeywordPlanner and create a Google account. If you get stuck or have questions or need clarification please feel free to contact me. 310 428 1338 or nhmjackson at gmail.
4. In developing your keyword clusters think of the Google index structure like the city library. All pet food books would be in one area separate from other categories. -Childrens books are separated from automotive so on and so forth.
5. In the pet food area of the library, the dog food books are separated from the cat food books separated from the bird food books.
6. The dog food books are indexed with all red dog food together, all green dog food books together, and all blue dog food books together. so on and so on.
7. Use the same concept with your current clients' categorical and SEO indexing needs. Indexing websites appropriately in sync with the way that Google indexes is key to positioning for expanded visibility.
8. Use Excel spreadsheet to organize your clustered keyword categories and keyword sub-categories. The Google Keyword Planner helps with categorizing clusters efficiently. If you get stuck or have questions or need clarification please feel free to contact me. 310 428 1338 or nhmjackson at gmail.
9. Next, create another tab in your spreadsheet for descriptions. You will create descriptions using your keyword clusters and A CALL TO ACTION. A call-to-action is a verb like buy, learn, save, find, browse calling searchers and visitors to take the action desired by your client; sign up, call, form.... Use these descriptions for the Tags, Tags, ALT Tags. You will use your keyword clusters to populate the respective webpage content as well.
10. If you have a content page on the topic of red dog food that would be great. If you haven't already, you will sprinkle red dog food keywords throughout the content of the red dog food web page. And so on and so on.
11. You may need to modify the page names naming them by their respective cluster.
This should be a good start.
If you get stuck or have questions or need clarification please feel free to contact me. 310 428 1338 or nhmjackson at gmail.
"There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle." - Albert Einstein
Make sure the basics are in order, use headers correctly and use page titles and page descriptions correctly. Integrate your site with Google webmaster tools and Google+ Great content is key to being found online going forward.
Well, i don't develop SEO after design. I do it while i'm formulating design.
First you have to know your customers, and build the site map, content, visuals and SEO key words, titles etc while you are developing the site; not as an after thought.
On-site coding is critical and should be identified prior to going into content creation vs. the other way around.
That is a great question. It's wonderful that you are coming up with ways to better serve your clients. As many others mentioned, keyword research, site structure, fresh content and a backlinking strategy are all factors in good SEO. I thought one thing to add would be to perhaps seek out an SEO specialist to partner with so you could focus on the design and start the optimization process on day one. Good luck to you!
Great answers here already. SEO is done before the web design and keyword research is crucial (and often the most neglected part). Knowing what keywords you want to rank each page for and mapping out a content plan should not be an after thought.
Blog at least 2-3x a week. Google wants fresh relevant content written for the human reader. Write for your target audience, but with the search engine in mind. These 2 videos will help:
What is Inbound Marketing: http://youtu.be/5qoHtUVLhjc
What is Content Marketing: http://youtu.be/kJMzeepcIR8
Let me just offer some quick tips, with the caution that as a good web designer, SEO may not come easily to you. I wrote about that in my blog here: http://goo.gl/87IQkk
Rankings are the result of two main things: Relevance and Reputation. Relevance has to do with how well the content of a web page matches what people are searching for. Cover the topic with useful information on the search phrases you're targeting. Make sure things in the code support that: page filenames, alt text on images, title attributes, etc. Then work on Reputation, which is measured mostly by the number and quality of inbound links from other related websites. Having a blog and supporting that with active social media participation helps, too. For clients that deal with their customer base on a face to face basis, you need to work on local search, too.
In my blog (http://www.RankMagic.com/blog/) there are a few categories of blog posts that may help: Local Search, Social Media, Links, and Content to start.
I applaud your desire to learn this; many clients have expressed chagrin to me that their web designers never took SEO into consideration at all. They just assumed that search ranking consideration had been built into the design of their website. I hope you enjoy the learning experience, and I wish you good luck.
Enclosed is Google's SEO Starter Guide:
Work on main pages like homepage, contact pages, product pages. Fill Meta tag, images name, alt name, title, and description page.
This will be enough for a great start. If you have budget run an adwords campaign to boost your effort
Keyword research so that you can begin the meta descriptions and title tagging. its important that you have an idea on what you want to match for in search engine results and the competition from other sites.
Also you want to add the Google Analytics and Bing web master and analytics coding so that you can track behavior.
if the discussion is about a new website, SEO needs to be implemented from Ground up not after the website is live. The job is a lot easier when you start SEO early.
Get In touch.
Id say develop your 'key words'. Do some research into what you think are the most queried descriptions of your product/website and develop those. Consider your demographic - work on discovery of how to better market that. The next step is your optimizing your in-site content. Having those key phrases be part of your backend code set as per your H1, H2 etc...
Then you can do things like Google ads, FB ads as well as other online marketing tools out there.
Hi Tom -
We think of it like this at Webdirexion -- first there is on-site versus off-site SEO. Then when you do off-site SEO, there will be different considerations for local-SEO (a brick and mortar company that serves a particular community) versus national and international SEO. For example, you will have different language concerns for international companies, and Maps presence (Google Maps) will be of primary importance for local SEO.
I agree with our other colleagues that Quality Content is a primary strategy.
In my 3+ yrs experience the first thing to look at is content. Do you have enough on each of the web pages? Do you have a page for each service product you want to be found for?
Then what are your title tags, meta descriptions? Those are the 1st 2 things to check.
If the business is a local biz then how are their citations? Are they consistent and accurate? Are they over 400+ directories? Do they have optimized listings on those directories? How about their listings on G+, Yahoo and Bing local?
For national exposure constantly creating new content is crucial too. But for local SEO it isn't anywhere near necessary. If it is highly competitive locally then some consistent new content may be required.
Let me know if you need any help. Also don't forget to do some keyword research too.
As you are a web designer , Kindly update yourself that SEO starts before web designing .
Select your main keywords
Every page should be named correctly .
All On page seo factors should be taken into consideration while designing .
All images should be named correctly .(the image name not the Alt tag which is important too )
Content is extremely important .
Off page strategy is made after website is designed . which includes many factors .
The answer to this question you have is extremely broad and cannot be properly explained over here .
If you are looking for a complete consultation of SEO , kindly contact back .
What do you wish to accomplish? Are you doing it yourself or hiring someone to do it for you. That actually should be the first two steps to figure out.
The first logical step forward in creating an SEO-friendly site would be to determine which keywords a site is hoping to rank for. Google has some pretty nifty tools for determining average traffic volume, average per-click cost, and how your current site/landing page would do.
These days, it's not enough to just perform on-site SEO and call it a day. The very best SEO participants are constantly creating new, optimized content to stick out above the rest. It's one of the reasons guys like Neil Patel over at QuickSprout have such amazing SEO for nearly any search term....the guy is always creating!
Until you're let out of the Google "sandbox" (takes anywhere from a couple of weeks to an entire year, depending on traffic flow), the best way your customers are going to generate solid traffic will be via alternate means like guest blogging, webinars, social media interaction, etc.
Hope this helps!