When designing a website, what are the steps for proper SEO?
As a web designer, I want to broaden my horizons and learn as much as possible about SEO so to better serve my clients by providing them with great looking websites that can be easily found by their customers.
As you are a web designer , Kindly update yourself that SEO starts before web designing .
Select your main keywords
Every page should be named correctly .
All On page seo factors should be taken into consideration while designing .
All images should be named correctly .(the image name not the Alt tag which is important too )
Content is extremely important .
Off page strategy is made after website is designed . which includes many factors .
The answer to this question you have is extremely broad and cannot be properly explained over here .
If you are looking for a complete consultation of SEO , kindly contact back .
if the discussion is about a new website, SEO needs to be implemented from Ground up not after the website is live. The job is a lot easier when you start SEO early.
Get In touch.
It was mentioned a few times here already but SEO strategy should begin BEFORE designing your website.
Since you have it built, I would suggest going back through after a keyword analysis and update your content to reflect your analysis.
Next, I would focus on social media, link building, and creating new content on a regular basis.
The first logical step forward in creating an SEO-friendly site would be to determine which keywords a site is hoping to rank for. Google has some pretty nifty tools for determining average traffic volume, average per-click cost, and how your current site/landing page would do.
These days, it's not enough to just perform on-site SEO and call it a day. The very best SEO participants are constantly creating new, optimized content to stick out above the rest. It's one of the reasons guys like Neil Patel over at QuickSprout have such amazing SEO for nearly any search term....the guy is always creating!
Until you're let out of the Google "sandbox" (takes anywhere from a couple of weeks to an entire year, depending on traffic flow), the best way your customers are going to generate solid traffic will be via alternate means like guest blogging, webinars, social media interaction, etc.
Hope this helps!
Hi Tom -
We think of it like this at Webdirexion -- first there is on-site versus off-site SEO. Then when you do off-site SEO, there will be different considerations for local-SEO (a brick and mortar company that serves a particular community) versus national and international SEO. For example, you will have different language concerns for international companies, and Maps presence (Google Maps) will be of primary importance for local SEO.
I agree with our other colleagues that Quality Content is a primary strategy.
Enclosed is Google's SEO Starter Guide:
Let me just offer some quick tips, with the caution that as a good web designer, SEO may not come easily to you. I wrote about that in my blog here: http://goo.gl/87IQkk
Rankings are the result of two main things: Relevance and Reputation. Relevance has to do with how well the content of a web page matches what people are searching for. Cover the topic with useful information on the search phrases you're targeting. Make sure things in the code support that: page filenames, alt text on images, title attributes, etc. Then work on Reputation, which is measured mostly by the number and quality of inbound links from other related websites. Having a blog and supporting that with active social media participation helps, too. For clients that deal with their customer base on a face to face basis, you need to work on local search, too.
In my blog (http://www.RankMagic.com/blog/) there are a few categories of blog posts that may help: Local Search, Social Media, Links, and Content to start.
I applaud your desire to learn this; many clients have expressed chagrin to me that their web designers never took SEO into consideration at all. They just assumed that search ranking consideration had been built into the design of their website. I hope you enjoy the learning experience, and I wish you good luck.
Blog at least 2-3x a week. Google wants fresh relevant content written for the human reader. Write for your target audience, but with the search engine in mind. These 2 videos will help:
What is Inbound Marketing: http://youtu.be/5qoHtUVLhjc
What is Content Marketing: http://youtu.be/kJMzeepcIR8
You mention 2 important points here to serve your clients, but there is one point that isn't mentioned. Let me first take up the 2 points you mentioned briefly followed by the unmentioned point.
Learning about SEO: To be true SEO starts even before you design your website. The point is, you have to do keyword research first in order to plan your website. The reason is simple. A website is in fact a web business. So like any business you would want to study the market before you plan next actions.
To give example, everyone knows resume writing service is a great online business. But it is heavily crowded. If you want to start a business here, you'd want to do some research to know how you could fit in your business. When you do that you may discover that there is a perceptible niche of 40+ age tech executives in health sector who want to switch over to hospitality sector. This is just a raw example.
When you know this you'd plan your business accordingly, followed by domain name, web design, and all that.
Let me reiterate. SEO won't help at all unless there is a proper business plan. You might like to study Moz's SEO guide at http://moz.com/beginners-guide-to-seo.
Great-looking website is largely a myth if it doesn't have 4 essential components :
a) Ease of navigation (aka user experience)
b) Fast page loading (visitors won't wait more than a few seconds)
c) Clear calls-to-action (visitor must know what he's expected to do)
d) Collecting email address in lieu of ethical bribe.
Hope I could give you some practical tips for your business.
Focus on On-page and Off-page.
On-Page : Meta tag ( title, keyword and description ), Keyword - Choose proper and related searchable keywords, Header tags, Content - minimum of 400 words, Navigation - proper navigation links, robots.txt and sitemap.
Off- Page : Promotional activities - Directories, bookmarking, profile creation, article and guest post submission, rss feed, forum submission, blog comments, social medias ( facebook, twitter,pinterest,tumblr, scoopit,etc... ) and discussions thread.
Integrate your website with webmaster tool and google analytics which is very helpful to track your site performance.
If you have any doubt contact me @ agriya.com
Lot of websites has properly design for seo, but I think On Page SEO will be preferred by google . Meta Title, MEta Description, Website Content is require.
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What do you wish to accomplish? Are you doing it yourself or hiring someone to do it for you. That actually should be the first two steps to figure out.
In my 3+ yrs experience the first thing to look at is content. Do you have enough on each of the web pages? Do you have a page for each service product you want to be found for?
Then what are your title tags, meta descriptions? Those are the 1st 2 things to check.
If the business is a local biz then how are their citations? Are they consistent and accurate? Are they over 400+ directories? Do they have optimized listings on those directories? How about their listings on G+, Yahoo and Bing local?
For national exposure constantly creating new content is crucial too. But for local SEO it isn't anywhere near necessary. If it is highly competitive locally then some consistent new content may be required.
Let me know if you need any help. Also don't forget to do some keyword research too.
Id say develop your 'key words'. Do some research into what you think are the most queried descriptions of your product/website and develop those. Consider your demographic - work on discovery of how to better market that. The next step is your optimizing your in-site content. Having those key phrases be part of your backend code set as per your H1, H2 etc...
Then you can do things like Google ads, FB ads as well as other online marketing tools out there.
Keyword research so that you can begin the meta descriptions and title tagging. its important that you have an idea on what you want to match for in search engine results and the competition from other sites.
Also you want to add the Google Analytics and Bing web master and analytics coding so that you can track behavior.
Work on main pages like homepage, contact pages, product pages. Fill Meta tag, images name, alt name, title, and description page.
This will be enough for a great start. If you have budget run an adwords campaign to boost your effort
Great answers here already. SEO is done before the web design and keyword research is crucial (and often the most neglected part). Knowing what keywords you want to rank each page for and mapping out a content plan should not be an after thought.
That is a great question. It's wonderful that you are coming up with ways to better serve your clients. As many others mentioned, keyword research, site structure, fresh content and a backlinking strategy are all factors in good SEO. I thought one thing to add would be to perhaps seek out an SEO specialist to partner with so you could focus on the design and start the optimization process on day one. Good luck to you!
Well, i don't develop SEO after design. I do it while i'm formulating design.
First you have to know your customers, and build the site map, content, visuals and SEO key words, titles etc while you are developing the site; not as an after thought.
On-site coding is critical and should be identified prior to going into content creation vs. the other way around.