Professional speaking is an industry I am interested in, any favorite resources others have used to build this area of expertise?
Looking to be more active in public speaking on both social media, marketing, and branding; but also on women entrepreneurship, women business leaders. Where do you begin?
I have spoke a dozen times by being asked (from events with 8 attendees to 150); but how do I grow that aspect of my career?
Hi Tina, here's the fast track to achieve what you desire now: Create a message from your heart (it WILL be inspiring) that empowers you to empower others to make our/their world a better place. It is all about service.
Then naturally attract those that need that message and will invest in your full fee to experience you do exactly that. From there, everything flows naturally. Look at the awesome speakers at programs like TED. and TEDx. Message from the heart and empowering. That's right.
Beyond your heart-based message that empowers others, do you need talent? If you decide yes, then do hone your craft to grow from 'public' to professional speaker. I agree with many others here about the best resources are through the professional industry associations, including NSA and Toastmasters. I served on the founding Board of NSA's Canadian chapter, it grew into the Canadian Association for Professional Speakers/CAPS.
Let me know how soon I can be of further service to you now.
Hi Tina ~
Lee Glickstein's Speaking Circles International http://www.speakingcircles.com/ is an excellent speaker training platform. His methodology differs from Toastmasters and every other kind of speaker training out there, in that he teaches through what he calls "relational presence": forming a connection with individual members of the audience and speaking directly to that person, rather than to a faceless crowd. I took his training 20 years ago in its nascent stages and it was very powerful. Please feel free to say I referred you if you contact :-)
I also subscribe to SpeakerNetNews http://www.speakernetnews.com/ a free weekly ezine for the speaking community, packed with tips, tools and resources.
Aside from these resources, I agree with the others who have recommended honing your focus and joining NSA. Good luck!
I suggest that you rely, as well as articulate, your specific successes backed up with testimonials from those that may have been beneficiaries of your efforts and applied expertise. What are the unique differentiators relative to services and/or products you have developed and offer to clients? Is there a target niche or industry group or groups that have been the target of your positive results? What have been your most significant lessons learned? Or your toughest challenges and what processes, approaches or methodologies have you used to mitigate and/or overcome such challenges? Have your successes been recognized by significant others, including clients and/or professional colleagues and trade associations in your line of business? How do your achievements stack up to those of your perceived competitors or relative to acknowledged "best practices" in your field of business? How do you define your successes relative to what you may be most passionate about? Hope these points and questions help.....
Try this new free book by Joanna Martin on how to make money from public speaking. A lot of useful info...you just have to navigate the frequent hard sell paras, but guess that's the trade off for a free book! :)
Join a local chapter of the NSA, "National Speakers Association"
There are several very active LinkedIn groups you might want to look into joining. Because I have a couple of connections who are public speakers and/or trainers, I see their postings. My impression is that they frequently reach out to one another and share resources, helpful tips, and so on.
Several women professionals I know started on the local networking circuit. Professional groups often look to area experts to speak to their membership at their monthly lunch or dinner meetings. No pay, but my friends say it's a great way to break in new material and hone their skills. Plus they get a meal and a chance to network with the members.
Hey Tina, sorry but I am going to answer your question with a question!
What do you want speaking to do for you?
Raise your profile
Pay you an income
Sell your products/services?
The reason I ask is that you would approach speaking differently depending on what you want to achieve.
If it's profile raising, you need to target specific key opinion leading audiences.
If it's paying you an income you need to have a really good presentation that people will be prepared to pay to see and package that really well.
If it's about promoting your business and generating leads, you need to have a lead generating tool (ebook or similar that you give away in return for peoples email addresses).
Once you know why you are speaking, then you can more effectively answer the how.
All the vey best!
I would consider some 'trainer' training. The content of your speeches needs to be properly structured and presented. A trainer course would help, even though you're not actually training (with assessments), but you are delivering a message.
Toastmasters is a great organization for honing your skills. And the National Speakers Association: http://www.nsaspeaker.org/
As always, join a professional association and buy books on the subject, too.
Not an answer but what women's professional groups are you a member of? Women 2.0 might be of interest.