Professional speaking is an industry I am interested in, any favorite resources others have used to build this area of expertise?
Looking to be more active in public speaking on both social media, marketing, and branding; but also on women entrepreneurship, women business leaders. Where do you begin?
I have spoke a dozen times by being asked (from events with 8 attendees to 150); but how do I grow that aspect of my career?
Hey Tina, sorry but I am going to answer your question with a question!
What do you want speaking to do for you?
Raise your profile
Pay you an income
Sell your products/services?
The reason I ask is that you would approach speaking differently depending on what you want to achieve.
If it's profile raising, you need to target specific key opinion leading audiences.
If it's paying you an income you need to have a really good presentation that people will be prepared to pay to see and package that really well.
If it's about promoting your business and generating leads, you need to have a lead generating tool (ebook or similar that you give away in return for peoples email addresses).
Once you know why you are speaking, then you can more effectively answer the how.
All the vey best!
Try this new free book by Joanna Martin on how to make money from public speaking. A lot of useful info...you just have to navigate the frequent hard sell paras, but guess that's the trade off for a free book! :)
Hi Tina, Good question, I have found the best way to become recognised as an authority is to focus on one or two topics that are close to your heart, and that you are very passionate about.
Having the skills of public speaking is just 1 part of the equation.
Knowledge on the subject, plus the ability to handle Q&A.
How to become recognised, well that's hard work. Read, research, write. Books, blog's, Set up a Group page in LinkedIn, Post discussions, on the topic, Respond to questions on Mosaic Hub. This way you become an authority, and you will have a presence, along with a wider reach..
Toastmasters is a great organization for honing your skills. And the National Speakers Association: http://www.nsaspeaker.org/
As always, join a professional association and buy books on the subject, too.
Hi Tina ~
Lee Glickstein's Speaking Circles International http://www.speakingcircles.com/ is an excellent speaker training platform. His methodology differs from Toastmasters and every other kind of speaker training out there, in that he teaches through what he calls "relational presence": forming a connection with individual members of the audience and speaking directly to that person, rather than to a faceless crowd. I took his training 20 years ago in its nascent stages and it was very powerful. Please feel free to say I referred you if you contact :-)
I also subscribe to SpeakerNetNews http://www.speakernetnews.com/ a free weekly ezine for the speaking community, packed with tips, tools and resources.
Aside from these resources, I agree with the others who have recommended honing your focus and joining NSA. Good luck!
Hi Tina, here's the fast track to achieve what you desire now: Create a message from your heart (it WILL be inspiring) that empowers you to empower others to make our/their world a better place. It is all about service.
Then naturally attract those that need that message and will invest in your full fee to experience you do exactly that. From there, everything flows naturally. Look at the awesome speakers at programs like TED. and TEDx. Message from the heart and empowering. That's right.
Beyond your heart-based message that empowers others, do you need talent? If you decide yes, then do hone your craft to grow from 'public' to professional speaker. I agree with many others here about the best resources are through the professional industry associations, including NSA and Toastmasters. I served on the founding Board of NSA's Canadian chapter, it grew into the Canadian Association for Professional Speakers/CAPS.
Let me know how soon I can be of further service to you now.
Your best tool is having the best working knowledge of the topic possible....to the point that you need no note or very few notes and it can roll off your tongue. I have done it for many years...never use a script. Also, never speak or do videos on topics I don't consider myself the "ultimate" expert on. When you have that level of knowledge and you can be more comfortable, you become more entertaining to listen to........in any form of marketing, the more entertaining and relevant, the more well received you will be by the audience. My 2 cents.
If you really want ot become a professional speaker, you need to look into the NSA National Speakers Association which is headquartered in Phoenix. That organization has chapters around the United States and is affiliated with similar organizations around the world. You must provide evidence of your paid presentations to become a member but their local, regional and national meetings are open to anyone. I have been a member since 1993. It is a credential that has allowed me to speak on three continents. You will find that they have a multitude of ways to learn about the profession including natinala conventions. I heard others declare they learned more about the profession in one convention than at any other time in their career. Here's the link to the web site: http://www.nsaspeaker.org/
I agree with Robert - and the web is a great resource for establishing yourself as an 'expert' in any topic, and may also allow you to generate additional revenue from sharing your expertise.
Do you have a website? If not - that would probably be a good place to start.
I might recommend that you setup a website with a blog platform that allows you to establish and regularly communicate with a readership - this allows you to build a following and through sharing wisdom through your blog, will help you get established in the online community.
Your website could include a newsletter signup, and through this medium you could further impart knowledge to your readership, and when the time is appropriate, you can inform them of your upcoming public appearances.
As your website gains some traction, you could also monetize this resource through a number of methods: selling advertising, doing paid product reviews, setting up subscription services for premium content, selling an app, or possibly even bundling your posts into a published book.
Anyway, I have a very web-focused mind, but to me, it seems pretty obvious that this would be a great way to establish yourself as an expert in any topic.
Toastmasters would be a great way to improve your public speaking skills if you have a need in that area. Become a member of a professional speakers' association; or you can join a LinkedIn group like Speakers and Presenters, for free. You should also connect with your local Meeting Planner's association president to share your area of expertise and get on their referral list. Meeting planners often contract paid speakers for events. Lastly, immerse yourself in the industry -- read books, articles, blogs, study speakers like Les Brown, Zig Ziglar, etc.. Best wishes.
Not an answer but what women's professional groups are you a member of? Women 2.0 might be of interest.
I would consider some 'trainer' training. The content of your speeches needs to be properly structured and presented. A trainer course would help, even though you're not actually training (with assessments), but you are delivering a message.
There are several very active LinkedIn groups you might want to look into joining. Because I have a couple of connections who are public speakers and/or trainers, I see their postings. My impression is that they frequently reach out to one another and share resources, helpful tips, and so on.
Several women professionals I know started on the local networking circuit. Professional groups often look to area experts to speak to their membership at their monthly lunch or dinner meetings. No pay, but my friends say it's a great way to break in new material and hone their skills. Plus they get a meal and a chance to network with the members.
Join a local chapter of the NSA, "National Speakers Association"
I suggest that you rely, as well as articulate, your specific successes backed up with testimonials from those that may have been beneficiaries of your efforts and applied expertise. What are the unique differentiators relative to services and/or products you have developed and offer to clients? Is there a target niche or industry group or groups that have been the target of your positive results? What have been your most significant lessons learned? Or your toughest challenges and what processes, approaches or methodologies have you used to mitigate and/or overcome such challenges? Have your successes been recognized by significant others, including clients and/or professional colleagues and trade associations in your line of business? How do your achievements stack up to those of your perceived competitors or relative to acknowledged "best practices" in your field of business? How do you define your successes relative to what you may be most passionate about? Hope these points and questions help.....
I am working on moving from a free-based to a fee based service and there are no easy steps. Being and expert in the field adds weight to what you do, but the biggest thing in my eyes is the ability to connect with the audience and have the audience relate to you. Specialize in one area and make the time to really practice that relationship with the audience.
Professional speaking is an incredible opportunity to educate/improve others in a 'bulk' quantity (along with making a lot of money on the way). My mentor is Topher Morrison and he is a very engaging speaker. Look him up on youtube as he has loads of free resources for speakers on his channel. I completed Legacy speaker training with him and other industry experts. The greatest advice I could give is practice, practice, practice and then practice some more! It sounds like you a great foundation to work off. Good luck :)
Lots of tips and resources at this site about how to become a Professional speaker. all the best.
professional speaking is an industry ( words can change your brain ) but personally I don"t much information a bout it , extremely sorry I can help & make search for you if you like . thanks