What are some unique ways to promote a new product/service as a small startup?
I want to promote a new web service. Being completely privately funded, budget is an issue and the natural way seems to be to use social media for doing so, which we started.
While we are good in creating and implementing concepts and ideas, our weaknesses are sales and marketing at the moment (our whole team comes from the operational business side).
So I would be grateful for any practical tips, experience and active support you can provide.
First question is do you have a business plan. The business plan provides a roadmap to a services offering which requires a marketing plan section and associated budget. One way to deal with it is to add an experience Marketing leader to your team. Generally, social media is necessary, but insufficient to effectively fill the shoes of a complete marketing plan.
Marketing on a virtual space is the great option available now a days to provide a cost effective implementation of product or services.
what you need to do is
1. Conceptualize a uniqueness of your product or services and as a start up start promoting this on virtual social spaces
2. further depending upon feedback and responses it can be customized and re branding can be done in a continuous manner.
However, more specific knowledge of product and service will be helpful in jotting down thoughts around this area.
Because so many business owners find themselves in the exact same position as you, I made a specific effort to pull together all of the proven effective no-cost sales/marketing techniques. There are a lot, and interestingly enough, most of them involve just the starting fundamentals that everyone should do regardless of whether they have money to spend or not.
Although it is several months old now, and I honestly don't remember whether I was pushing a particular coaching program or not, I looked up the link to the webinar recording I did on this topic. I am much better at it now, but it might still give you some ideas. It is worth the time to watch. https://yourbizsuccess.leadpages.net/opt-in-for-no-cost-webinar-recording/
Good luck. You can do all of this, and I guarantee it will work for you.
I agree with Gary re the Explainer. When I was studying these a while back, Dropbox had a really good animated one. The animation style was effective because Dropbox had to get across a novel concept, and the animation helped abstract the concept to the essential details, and avoided unnecessary information.
In other words, *don't* do a training video (e.g., "Here's me logging into the system...")
How about offering a pilot project for a prospect and use it as a showcase?
You might want to consider video marketing.
Customers seek to businesses to engage with them online through social media and in new and different means. They want to know more about your business. You need to make your customers develop a sense of loyalty for your company. But you need to get their attention first.
Consumers have an average of 8-second attention span,
That means you have on average 8 seconds to get
people interested in what your product is about before they click on other
links or open a new tab.
If you want people to fully understand what you’re doing, you must
tap into the power of video marketing. It's the quickest way to
make people understand what your company is about, what you do best,
and why should they believe in you.
Share them your story by creating a video, don’t just tell it to them
through a article. A solid way of making this happen is using a
killer explainer video that converts viewers onto costumers.
An explainer video is a short video that most businesses use to solve their
customer’s problems by introducing their product. It’s one of the best
ways to make an impact on your target audience and help educate them
about the most important information they need to make a decision.
This is utterly vital to your site’s conversion rates.
A video is 40% more likely to get clicked than a text listing.
Black Project Studios specialized on cost-effective Video Explainers
that show results so you might want to contact us on your website or you can message me here.
You can use social media in other ways too - to "source" potential customers. That is you can search them as databases based on criteria which would be the perfect customers for your product. Then you can research them and then contact them, whether offline or online, mail, telephone, email, twitter, etc. Also have you thought about whether you could put on any online training or informational courses about your product?
Just because it is an Internet program, don't limit yourself to Internet only promotional vehicles. There are many advertising programs that have been around long before the Internet was invented.
Find 5-7 Internet and non-Internet media and use them as far as the budget will allow. the successes will show themselves and the profits from them will allow you to continue using them.
There are no instant answers to this question. If there was there would be no need to ask.
I have found Twitter to be a gold mine for leads. Getting involved in Twitter discussions is quite easy: just follow a hashtag (#) conversation relevant to the service you provide. You can market your service, become an expert in your field and make connections/leads for FREE! Another Twitter suggestion is to join a regular conversation, like #irishbizparty every Wednesday evening 9-11, #britishbizparty every Monday evening 9-11.
Illustrate your service with imagery: either a with video or photographs. They will inform your potential customers of your service much quicker and much more effectively than text can. You can upload this media to Twitter (again!) also.
Best of luck!
For a product like yours I would definitely get a good explainer video, one that clearly illustrates what you offer your customers.
Make sure the message is clear and simple, I see a lot of explainer videos that go over the top with the amount of information and animation effects and still leave me wondering what the service or product actually does.
Also make sure you do not spend to much. If someone asks more than $2000 for it they either offer way more than you need or are simply ripping you off. The beauty of a video is that it is an extension of your social media marketing because it is really easy to share and has a higher impact than text.