What is the right way to put a pricing list on your company website - (Mobile App Development Services)?
Hello all, one of my friends is a SEO specialist. He asked me to put our company's pricing plans on our website. He suggested, as we are a start-up, it will help to boost customer interaction.
I am confused on how to come up with pricing packages, as we are charging per hour charges or per project quote. I have checked many websites in our same domain (mobile app development) and it seems nobody is putting the pricing list on their website.
Can you please suggest the right way to put pricing plans on your website? Thank you.
You are right, putting a pricing list on a developer’s website is not a common practice. The reasons are many - the most important one is that all projects are different, there is no way to make a unified pricing for all the project.
However, a good-looking website with a comprehensive description of app development process and the services you provide is a must. You can browse through the websites of respectable developers, for example, you can find the list here - http://www.businessnewsdaily.com/4901-best-app-makers-creators.html
If you want to boost customer interaction, it is better to provide a box for asking questions - like it is done here at the bottom - https://magora-systems.com/mobile-application-developers-london/ - this way customers will be able to ask you directly about the prices and other stuff they are interested in.
Depend how you shape your business model based on how you deliver your service, the pricing model with be different. There are pros and cons in putting pricing - I normally check whether my clients will make a different decision if I going to put or not put pricing.
Good thing you are a start-up -> trial and error is the nature of a start-up. No harm just put up some pricing and see the result while seeking others (friends, consultants or this website) to advise.
You may put up a package deal say:
1. one month completion work xxxx
2. three month completion work xxxx
3. Startup pack (three month) - for new customer at special price
4. Hours pack - say 20 hours xxxx; 50 hours xxx etc
You can change anytime since the impact to startup rather low.
Why am I doing this?
Testing, testing, testing ...if your sales and profit increase because of putting up the pricing - than that's great, else you will know the other answer
Read the Graphic Design Guild's guide to prancing and guidelines. https://www.graphicartistsguild.org/handbook
Standard Industry Pricing will give you a good basis on how charge for your services.
If you are set on offering pricing on your website, the best thing you can do is offer several packages. Design them with your per hour rates in mind - think of a small, medium, and large-scale project you may have done in the past. Definitely still tell clients to contact you for a custom quote, too!
I found wonderful reference for you...http://www.perceptionsystem.com/pricing-model-matrix.html
I appreciate your analysis and based on information there are a few questions:
* what is the main reason to publish a price list? and what is the result of much interaction?
* if your work is standardize is quite simple to create a price list
* if each project is unique and with different challenges the standardize hour cost is not a real indicator.
maybe you can create a list for basic services and evaluate the others. What can you consider a commodity?
Hope to help you
Posting your pricing is great for your competitors who may or may not price their products/services. Are you selling on price? If so, close your doors now, as the next company that comes around with lower prices will take your business. What are you offering that will convince me to buy from you?
What price would you use? Per hour tells me, the customer, nothing. By project would work. However, how do you know what the project will entail.
A better approach would be a quote within xx hours. Or a range of prices.
If you are offering a bespoke service to everyone I'd steer clear of pricing plans and perhaps offer a "price from" type"; Brochure sites from £x. ecommerce sites from £x etc. At least then you won't get time wasters with no budget.
Recently I have been required to manage an extremely complex project due to the diverse nature of the stakeholders.
Some companies do not put their pricing because they fell that listing their pricing plans might stop them from considering to contact the company! Now if the website lists their services but not their pricing, the prospect might pick up the phone and contact the company to inquire about their services and pricing! When your price is not listed, it will give you the opportunity of explaining your pricing scheme to the client versus not even receiving a phone call and get that opportunity!
I run a test for our SEO services for 3 months where I had the pricing list and did not get any calls! But as soon as I removed the pricing list, I started receiving calls and answered the prospect's question about our SEO services and why our price is different than my competitor's! I was able to retain some clients because they were really interested in the service quality and features than getting a cheap price for SEO and then having it end up costing you more!