SEO Experts, Does Social Media play a part in SEO?
Disclosure - I am an SEO expert.
As per the ToS, my reason for asking this question is that there are very few hard and fast rules about SEO, what works for some, doesn't for others. I would like to get a general consensus of opinion.
I believe that social media plays only an indirect role in search engine optimization. It doesn't affect it directly, however, social media does increase engagement and in terms of Analytics, specifically bounce rate, time spent on site and average pageviews. I believe these factors do have an impact in determining your positioning within the search engines, certainly not as much as content, relevance and high quality link building.
What are your thoughts?
Have you ever seen an increase in rankings that you can directly attribute to social media?
Do you believe engagement plays a part in positioning?
It CAN play a role, if there's A) great share-worthy and link-worthy content available and B) a concerted effort to promote said content across social channels.
It certainly helps for natural link acquisition, and social shares are a quality factor regardless of if it's a big part of the algo's or not.
SEO's who focus only on links and keyword rankings will suffer over time if they lose sight of the big picture...qualified, targeted traffic that generates awareness, leads and sales. Social is a natural partner for SEO's who are focused on ROI and not just on pushing long-tail keywords higher on the SERP's.
Yes Social media plays a big role in seo,it helps in generating the traffic as well as business reputation.with the help of social media we also generate the business leads as well.
Yeah, if not directly then surely indirectly ... the best SEO is digital marketing mix ... SEO was digital marketing some years back ... now you can be successful even without SEO ... SEO will happen with time .... People don't understand SEO well ... SEO for short term is different from long term ... you can optimize your site and start getting 30 to 40 leads every month (quick, 2 months, local targeting etc) but for 300 to 400 leads don't push SEO, work on digital mix and SEO will happen for you. See how SEO is influenced by Digi Mix http://www.techshu.com/services/seo/seo-audit/new-age-seo ... Social is a part of it.
Dave, I have this to say...when I work a site hard and fast, I use social media a great deal and my best example of success was a daily increase of 18%. That's pretty incredible statistics at any rate, if you ask me. So, if I were you, I'd use social media as a primary source. But the way to get that kind of increase in your SEO is to be well versed in it...you can't be a simple novice. You don't have to necessarily be a specialist, but you do need to know a lot about what you're doing and be up to date with the latest and greatest, you know? I hope this helps. Blessings! ~Michelle Conrad *inspirednetworkinggroups dot com
Agreed with Greg, wouldn't cross linking and traffic routed via shared links/content shared on social media sites lead to better rankings?
I believe it has an effect on both engagement and SEO, if done strategically. There needs to be a plan for your SEO based on the keywords and parameters you're looking to rank highest in. Then make sure all of your SM is written and posted with those words and key phrases used liberally throughout. Keep to your point (not just a glorified keyword fest) for effective content management but both are important for proper optimization and fresh content which search engines tend to favor. For client sites, I've been trying to add SM directly into their main page to maximize the effect. Fresh content and repetition of keywords. I believe this helps but this is a recent change so I don't have any metrics, outside of anecdotal, to confirm. But it all helps, as long as you have your strategy in place to keep everything focused and on-point with your goals.
For "modern" SEO content and engagement are king. And so if someone has engaging content and a dynamic social media platform, it will absolutely help with a company's SEO.
Strong content also helps with pr and getting featured on blogs and other sites which is amazing for SEO (linkbacks) and traffic!
Hi Dave, I'm going to give some links to highly reputable research that says, yes, yes it does. As I am sure you are aware, two correlation studies were published earlier this year that both referenced social media shares to higher rankings. These are:
Not sure if these were already referenced in the comments (I didn't see anyone mention them), but both point to Google+ shares being highly correlated with a high ranking page.
This does not mean that simply getting Google+ shares will make you rank, but it does indicate a relationship between G+ shares and solid search engine rankings.
Generally, I am of the school of thought that good content ranks well on its own and gets more likes and shares because of its already outstanding or credible status. However, I have witnessed sites with a lot of social media followers rank well even in areas they were clearly outpaced by much bigger brands.
Like you said, there are no hard and fast rules with SEO. Creating good content and sharing it with as many people as possible is good for marketing and branding and most importantly, user experience. But you'd have to say that no "modern" SEO campaign really exists without a social media strategy and before that, a content strategy.
Social Engagement has to be a part of any business that wants to be found and ranked high in any search engine. More than half of a first persons connection with a company come through a social platform vs. website (AdWeek 2013). Blogs, social tagging, social communities help a business or company become an authority on a subject or industry leading to more exposure. At AssociationREADY's LinkedIn account has directly delivered us leads which turned into clients. But as stated it is only one part of the equation for SEO - Keywords, landing pages, analytics, on page content and many other factors can paly apart of a companies success in SEO. One other note about Social platforms - it might be trial and error but find out which platforms work for your company, industry and clients. Not all social platforms are needed or should be used but always research them to find out - test them out - and make changes. Pinterest is a good example of a social media platform that is extremely popular had is the third largest for our company its platform does not offer us the best ROI - doesn't mean we are not trying to find a way to work but if the ROI is not there you are wasting time and money - better spent elsewhere.