As far as SEO is concerned, you always need to do it. Search engine optimization has to be done whether you advertise or not. This is because SEO helps search engines recognize your website, index it and rank it organically. By 2019, 63.4% of all mobile phone users will have access to the Internet and they mostly use search engines like Google, Bing and Yahoo to look up information so you need to use SEO techniques to appear in the SERPs. On the other hand, you don't necessarily need a PPC strategy unless you want quick results. Even if you use the pay per click method, you still need to do SEO.
SEO stands for search engine optimization. PPC stands for pay per click. Both have same purpose i.e. to drive traffic to your website, however the concepts and methodologies of SEO and PPC are different. A marketer should know what's right for his company. PPC is a method of advertising on search engine results pages. It is usually a paid campaign wherein your ads appear in the sponsored results. On the other hand, SEO refers to optimizing your website and creating back-links to improve rankings of your keywords organically in search engines, thus is it does entail any fee to appear on top of search results, however an effective SEO campaign requires a lot of time and effort as well.
For more information on PPC: https://www.searchberg.com/blog/7-reasons-you-want-ppc-for-your-website/
More on SEO: https://www.searchberg.com/blog/impact-of-seo-services-on-small-businesses/
Search engine optimization (SEO) is the method of increasing the overall visibility of your website on search engines like Google, Yahoo, Bing, etc. Pay per click (PPC) is a marketing method in which advertisers pay a fee each time one of their ads is clicked. Both are used to drive traffic on your website but the SEO is cost-effective and stable.
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I think both are important in their places. SEO increases the rank of the website or you can say it increases the organic search of your website whereas PPC is basically used to advertise the website and to generate leads. Both are part of digital marketing services.
SEO is the organic way to generate results for a website while PPC is the paid method for advertising your website.Both SEO and PPC help websites in becoming more relevant to particular search phrases.visit http://www.fatbit.com/fab/seo-or-ppc-where-should-i-spend-my-time-money for getting detailed information on SEO or PPC Comparison – Where should I spend my time & money?
PPC costs are vastly increased if landing pages are not optimized. Your quality score is based on it, Do seo FIRST.
Well according to me both are techniques to improve pagerank and web traffic.While PPC is preferred by e-commerce website/business to let people know their existence sooner through direct advertisement in internet and drive traffic instantly.SEO is more of inclusion of keywords searched in,sitemap creation etc and drives traffic at a slower pace but in a stable manner.
Providers like http://www.xnynz.com/search-engine/seo-services.aspx?ci=1800&prog_id=456858 offer these services effectively at low cost.
If you have products or services are needs immediate sales, then PPC is the right way - Run campaign, allocate budget and sale to the customers
If your products or services wants good reputation over the search engines and stands for long periods, then go on SEO - optimize on your page and keywords that eveyone looks for it.. SEO replects on time consuming process....
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SEO costs less and can be more permanent than a PPC campaign.