How can we increase services sales via our website?
We have a website that has been "SEOd" to death. We still are not getting anyone to sign up for our free or paid services. What steps do we need to take? We are creating content, have RFI's, use social media, blogging and more... to no avail.
Look at inbound marketing - http://retrieverdigital.co.uk/inboundmarketing - gets great ROI by targeting your ideal clients and web site visitors.
Just by briefly looking at your profile, and then clicking on your link I can tell you what the problem is instantly. After reading your question I took a quick minute and looked at your landing page, it screamed help me I'm failing. First your landing page it's literally BLACK & WHITE !!
Do you see a problem with that ?
I do It's boring it's basic and it's plain.
Also in your question you said you can't get people to sign up for your free consultations or free services. There's no mention of free services on your landing page..
You have to look at it from a customers point of view..
FREE CONSULTATION ….. and ????????????????
When people land on that page they don't know who you are, your name is not on the landing page, nor is your company name on there either. What you are capable of doing. What services you offer. What past experience you have. There's' no recommendations on your landing page. There's nothing about your corporate culture, no mission statement. No mention of anything you do for charities. No one in their right mind is going to willingly type in their e-mail address on a blank landing page with no real information on it, or anything intriguing on it for that matter.
Here's the SOLUTION !!!
Start off by putting an image on your landing page. Please make sure your image is something that reflects the type of work you do... No kittens, No birds, No nature pics.
Even if it is something super simple like an illustration of a struggling small business owner on the left. Then him calling you, or E-mailing you in the middle. On the right you shaking hands with him as his business is now a booming success. Another option add something insightful, intriguing, useful, add value to your service.
You mentioned you have Blogs, and social media, if your social media, and Blogs are not drumming up business you need to take a strong look at what you are writing because something does not add up. Also if you are not using an integrated marketing system that could be another issue all together.
Take a good long look at all of your current marketing, advertising, and promoting.
Print it out look at it in depth so you can see what does not work. Then start over and write something more thought provoking, more intriguing, more insightful. Show people the need for your service, show people the benefits to having your service, show people the value of using your service, show people the benefits of using your service. Offer a promotional rate for the first 10 people that use your service and give them a promotion code to use when contacting you. Start a referral program. Also your offline marketing has to be just as strong as your online marketing. If you need any help developing an integrated marketing campaign let me know. I use proven success techniques that are unmatched in today's society. You can contact me through MosiacHub have a good weekend Sincerely J Bailinisi ...
It looks to me like you are trying to get into the consumer market. I'm having a hard time getting past the cultural issues. I'm thinking overt American-type marketing posture and style may fail to resonate with Norwegian consumers.
Moreover, from what I gather, Norway like Japan, is a rapidly aging country. So now I'm imagining lots of Norwegian "grandparents" as the dominant segment of Norwegian culture and purchasing. I'm seeing even less of a fit between that segment of your buyers and the marketing you offer.
I had a much, much longer response originally, but on reflection see no point in most of it because I don't think it will sink in - so I started again.
Your site is not SEOed to death because there is not even vaguely enough content relevant to specific keywords to SEO anything to death to begin with. 5 general pages and 5 blog posts since February 2016 is so far from the reality of going up against competition that has been around for years - it's amazing to me that anyone would think they are even vaguely close to or deserving of rankings in that situation.
I also can't imagine your link profile to be anything other than virtually non-existent.
What's most astounding to me, just because I can't believe anyone with a serious business venture would do it, is to put the site up on Squarespace, instead of a dedicated server of your own or at least a dedicated IP address where you can easily move your site elsewhere if needed.
Pardon my attitude, but the things you say led me to believe that you had so much work done and had fine-tuned things to the Nth degree and was just baffled as to why the site wasn't working better, but it appears to not even be rolling forward, much less off the ground yet.
I don't know who you are consulting with or who's giving you advice, but if this is something that needs progress ASAP, I suggest finding a different expert. I would scrap what you have, define an appropriate site silo architecture based on primary, secondary and tertiary keywords, main and sub categories, and separate out keywords that are directly tied to your business goals and buyer intent so you at least have a clear picture of what will and will not drive revenue before anyone writes a word.
Then define your content creation strategy based on various targets and production resources. Don't go off half-cocked creating just any content for whatever reason as long as it has seemingly useful or related keywords in it. It's a waste of time and resources to create low-value articles, especially in the beginning. Time is a huge factor in content creation and the SEO done to it. Correct planning saves a ton of time.
What you have so far is so wrong you'll save at least a month or more scrapping it, assuming you move it away from Squarespace. Keeping it on Squarespace will limit what you will need to be able to do with the site regarding SEO (and who knows what else). If their approach ever changes with how their business evolves, your online presence will be at their mercy.
At the very least these types of platforms have to factor in what they can do that will not adversely affect all of their customer sites. In other words the precautions they may need to take might not work to your advantage. There's no guarantee that they won't intentionally or accidentally make a change that could throw off your SEO.
They also have production timeline issues that can take longer to resolve than you doing things on your own. Managing your site yourself allows you infinitely more flexibility and control.
Good luck with your site.
How much of the service market is met through the web? is the question to ask yourself here. Based on the answer to that question, a lot of things will become clear. In my line of heavy machinery, for instance, even if you are at your country's no # 1 in Google.xy, the business volume through the web is too low. As these machinery are capital intensive, few people want to develop more vendors which is not good, I'll admit but there is nothing you can do about it. Here, the best way is to find who are the top trusted service vendors. Once you find that out, there probably won't be any big OEM's in the list because their work is also done by these service experts in the capacity of authorized blah blah. Meet one of this gentlemen, be honest and listen to him.
What you hear will change your ideas. If your product is not of the type above, then I apologize for having wasted your time.
Best Regards and all the best.
If you have traffic and no sales then everything is wrong. Start over, don't pass GO, and do not under any circumstances collect $200.
Evan, I've scanned your web site and read through your responses.
What you are doing wrong is that you are focusing on the marketing and not thinking about what your product offering is.
Your core issue is one to do with design of the actual product.
There are a range of design issues I picked up on just from skimming through the site.
One of my clients has been a company called BrightTALK.com who are an online webinar platform.
There I've redesigned majority of their proposition.
Not directly related to you, but they also are wary of companies like join.me, etc. as they can always move into a similar space.
But at BrightTALK I've been able to 3.4x their customer base through improved design and also 2.9x their engagement rate.
I coach people about Design Thinking for living nowadays though.
Hello Evan - Ali's answer below is concrete in terms of confirming your services have value and an interested market.
What caught my attention was the phrase you used, "SEOed to death". This is one of the biggest misconceptions service providers hold onto when evaluating their marketing. It is an ever widening trap to think that SEO is the solution in any competitive market online. Even GREAT SEO will not make a noticeable difference in either rankings or what you should be more concerned with... overall success. Remember that SEO is 1 small part of a very big puzzle so if you pay the majority of your attention here, all other components suffer. Especially when you have a tight marketing budget.
From a surface view, I am comfortable telling you are you are taking the right steps. An effective marketing plan must have SEO, blog development, social media development, lead nurturing and what I consider most important, analytics. Good analytics will answer these question you pose. Data doesn't lie and gives an insight into what is really going on when common sense leaves you clueless.
Let me give you just 1 simple example. Let's say your service is document shredding. One of the first things you must do and I assume you have done this to one degree or another is "keyword analysis. Let's say the owner of the business instructs his marketing team to SEO the crap out of the keyphrase "document shredding". That makes sense right? So the marketing team focuses on this keyword but after 6 months, no rankings or business. If analytics were used correctly, you might learn that yes, there are 3000 monthly searches for that keyword (good) but the difficulty data suggests it's a 98 out of 100. Especially if you are a newer website, you just wasted 6 months trying to reach the fruit at the top of the tree and had no latter.
That is a simple example but again, it's critical data to understand if you're going to answer the question you posed here. The solution to this particular example is target the lower hanging fruit. This accomplishes more than you think as well. It doesn't just start to give you rankings. It starts a chain reaction that a good marketing team will take advantage of and massage into much more visibility, conversions and customers.
My point is that although you are supporting SEO, blogging and social media, is it possible that the quality of these items aren't at the level of your direct competition? 10 years ago, if you had a website (any website) and applied SEO (any SEO), you were going to see results. Today, that is no longer true because of the intense competition for Internet space.
I hope this helps you consider which direction to go to find your real solutions. I suggest you have a web and marketing assessment completed by professionals that have a certification.
You have gotten a ton of feedback but the main things for me would be:
1. Are you getting traffic?
2. Are the people most likely to buy your product coming to the website (depends on where you publicize?
3. When they come to your page, do they understand how your product will be better at helping them with their product than your competitors?
I checked your website and there are many things that need to be improve in your website:
The website is not optimized for search results. You can add title, meta description, meta keywords in your website.Use google Adword keyword planner to find target keywords and add them in meta information.
Talk about business services by sharing your knowledge and expertise on communities related to your services. That will establish you as an expert there and that will influence users of those community to look at your profile.
I would recommend if you create social media profiles with your business name. This will improve your brand name presence on search results and users as well.
Use document sharing sites, ppt sharing sites to share content where you can pick any topic related to your services and present in well planned visual way. This will help people to easily understand about your service.
If you can not do such activities by your own then you can hire an SEO agency who can help you fix all your website issues and guide you plan for further