Should a company change its name or keep the old while registering?
Do you think it is a good idea or should we keep the same name now that our not for profit is getting registered.
You should keep the old name if that name OK ,other wise with you have to start from zero to promote your company name
If the company has a reputable and recognizable brand then keep it.
If you have built a "reputation" with the current name and it is according to trademark `s policies it is ok to keep it .
Have in mind not only the "marketing" considerations but the legal considerations ( again trademark policies from your area )
It depends on the current name ... is it easy to remember and say? Have you built in good recognition? Or is it out of date and no longer applicable?
If the name is out of date, you have a new focus, or people don't remember it, it's a great time to launch a new name that clarifies your purpose and helps people understand what you're about.
Well, it all depends upon how long the name has been used and how well the customers known you business. Most business who undergo re-branding because of management changes of the likelihood of re-imaging of their business. However in changing the name of your business, you should know that you are risking of loosing your former patrons who were not aware of the renaming of the business.
Anyway, why do you want to change the name of your business? If you think your business is doing well so far, i don't think renaming is really necessary.
I would compare this to the research arena, where if a person changes their last name, that it truly depends on past publication history. Here I would say the same. Depending on how long your business has been in operations and the size of your clientele, it might be be easier to stay with the same name.
It sounds like you are in the process of changing your name and you want to know if you should wait until the registering is complete before changing the name with your consumers. I would wait for only one reason. If there is a chance your registration will be rejected, you don't want to change your name publicly, then have to change it again. Name changes indicate a lack of stability and multiple name changes more so.
If there is absolutely no chance the registration could be rejected, I would proceed with publicly changing the name. Every day you use your name, you invest value in the name. The work you do today should be investing value in the name you plan to use going forward.
It depends, if your company has been around for some time and has brand name recognition and equity in your market, you would be better off keeping the name. Also, if the name is appropriate and catchy, keep it. On the other hand, if your company is new and not many people know it than you are at a liberty to change the name and get a name that you like.
Even if the name is too long, if it is well known then keep it. If you want a disconnect with the old name due to some compliance or other issues or need to deregister under some government departments then go for a new name.
Thanks for so many responses.
The reason we wanted to change is because the people helping us register said that the name was too long.
The name suggested that we are a virtual entity, but now we will also be working in the community at the grassroots level.