Should I be emailing my customers everyday to stay top of mind?
I'm subscribed to several blogs. Most of them are emailing me everyday during the week with content. It keeps certain brands top of mind when I see them in my inbox everyday. I have a small subscription list that is growing gradually. Do you recommend I email them everyday or more regularly as well? Or does this only work for big brands?
It really depends on the niche you are in. If there is internet marketing is ok to post daily.
No. Only when you have something worthy to share with them.
Short answer: no.
Longer answer: Develop segmentation based on user preferences and behaviors that will predict what content will resonate best with your customer base.
Two email programs that work well to generate engagement: Welcome series for new subscribers and news feed that updates subscribers on what's been happening over the past month/given time period.
Focus on content that you want to generate most demand (i.e. affiliate marketing efforts, unique content based on users, etc.) and customize email preferences for your users. Giving people options allows you to understand whether they want to be targeted daily or monthly.
I'm going to let my argument stand with one simple question...
If you are not staying in front of them daily ...then who is?
Answer - Your competition!
Are you kidding me? ... This is the Internet. There are tons of people trying to reach your customers with there message and pull them away from you!
In fact I'm going to tell you to email them twice a day. Once n the morning and once in the evening.
The AM emails are intended to give value to what your services offer (No direct buy now verbiage - just helpful content) and your evening emails are the advertisement piece... short sweet and to the point click here to purchase or receive more info leading to the buy here promotional offer.
Also we must understand the open percentages of emails ... today they do not have time to read your material ... but tomorrow they might and if your not in there inbox where they live when they are ready... you lose out.
In my world of online / email marketing when I miss a day of emailing my list... I lose money. Period.
Excellent question and excellent answers! I completely agree with the responses against bombarding clients with unnecessary emails or other materials. Personally, my clients have the choice of subscribing to topics of interest and that's what they get.
Paul A. Fuanyi
President and CEO, Innovation Income Tax Services, Inc.
You have certainly generated responses - my immediate responses is also NO! I think about how I react to those that email me and I can conclude they may be in my mind but not with positive intent. I don't think it works for any brand to be honest.
Who has time to sift through emails from every blog you may subscribe to? Definitely wouldn't get any work done if I consumed all that SPAM.
Daily updates should be reserved for Social Media platforms, like twitter and facebook. If you have a daily message, you may want to encourage your customers to follow you on your social media channels.
Your email contacts are an important group within your customer base. Before you start emailing them regularity, you may want ask them how often they would like to be updated. Create specific lists for these groups, and provide them with exclusive deals, offers, and benefits for sharing their email address.
Your customers have trusted you with their email address. Don't abuse it or they will leave. Some may mark your email as spam or have your website blacklisted; which, can create even larger problems for your business future.
Well, part of my work around wellbeing is helping people to manage their stress and that includes managing their emails. Most people are overwhelmed by the amount of emails they receive so I would say definately no more than once a week. I think any more than that and you will just annoy them - you will be on their mind but for the wrong reasons! Hope this helps.
No. It doesn't work on me with the big brands as well. After a little bit I opt out of those.