Should I be emailing my customers everyday to stay top of mind?
I'm subscribed to several blogs. Most of them are emailing me everyday during the week with content. It keeps certain brands top of mind when I see them in my inbox everyday. I have a small subscription list that is growing gradually. Do you recommend I email them everyday or more regularly as well? Or does this only work for big brands?
If you email them everyday, what kind of contents will you be emailing them. The issue that comes into play is your subscribers feeling like you are spamming them. You would have to send actionable insight and helpful tips. Something that makes them feel like reading your entire email is worth it, and make sure there is a reason for them to click through
Good morning. If you have something compelling or of value to share with then then sure, but if you don't, I fear you might irritate them and it will backfire on you. The blogs you speak of are most likely companies with huge resources to produce super high quality information daily but there are only a very small handful (probably .00001%) of companies who are able to do this.
So for the small to medium sized business, I would go with a weekly or monthly email, just depends on how much compelling info you have for them and your business model. This sort of frequency will do the trick of staying top of mind.
Best of luck!
Deana: I assume that ultimately you want to sell your readers some products or services associated with storybook albums. Assuming that is the case, you should flow out a content and promotion strategy that both builds your authority in the space as well as helps walk the user down the path from awareness to the purchase of the desired offering. The frequency of this should be driven by a combination of timing and user actions. Marketing automation helps in this process. If a user is taking the desired actions and they are a "warm" or "hot" lead, you can move them down the path quicker with more frequent communications (sometimes with multiple emails the same day). If they are "just" browsing, you can provide them with content less frequently. For "browsers" I like to offer a weekly recap newsletter that reinforces a brand and summarizes what they might have missed if they didn't stop by, but is not so in your face that the browsers become annoyed and unsubscribe. Also in your niche, you might want to consider building out a set of "How-To" SEO optimized videos. These are great for building authority and for driving traffic to your website. If you don't know what kind of equipment you might need to do this, you can download a free report on the topic at: https://accretivepartnerships.com/video-creation-toolkit-for-small-business.
Just my 2-cents. Hope it helps your thinking on the subject.