Should I continue with my business after 4 months of not generating any clients?
I am a functional diagnostic nutrition practitioner, AKA, a health coach. I have started a virtual clinic at https://functionallabtesting.com/.
It is much more difficult to get customers than I expected. I have been doing online marketing for four months on social media and through blogging. I have yet to get a single customer.
I am trying to decide if I should double down on my blog, spend a lot of time and money to get traffic, or simply forget about this business idea.
It seems like there is too much competition in the health niche. Is that true?
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Feb 13, 2020
Without knowing your industry, it's hard for me to assess whether people would pay $2,925 for your services quickly. Is this above or below industry standard? What type of competitors are here?
In general and particularly for startups without established reputation, startup should focus on low hanging fruit. What specific illnesses would crave for solutions as yours? Focus and target on these first.
Feb 12, 2020
Hi Ryan,
Congrats on the start of your business. Sorry to hear it's off to a slow start. Your question reminds me of a quote I once heard: "Overnight success generally take about 10 years". In a nutshell, if it's something you really care about, then you're going to have to grit it out for a bit before you see some results.
Nobody knows whether your idea is a good idea. If you ask any veteran entrepreneur, the execution of the idea is MUCH more important than the idea itself.
I built my business with Google Adwords, and would recommend that you at least run a test campaign. This will allow you to test various aspects of the business. Two things that you may want to test: website landing page and your fees. You could spent $100 with your site as it is, and see how many signups you get. Then spend $100 with a new landing page (maybe the video of who you are and what you do is the first thing they see), and see how many signups you get. Then test $100 with a different price point, or perhaps offer something for free (people love FREE!) to see if that helps with conversions.
Those are just a few ideas for you to try. A/B testing is a valuable way to understand what works best for your business. Good luck!
Feb 11, 2020
Ryan, you can't give up after 4 months because you haven't received clients. When I started out I didn't have any clients for a year. But I kept at it little by little people was starting to coming to the website. If you have the money to hire someone that is a professional to work on the website SEO, they can help with the marketing or just marketing firm, getting you more visible on Facebook, Google, Twitter. These are just some other steps that you take, a company doesn't just happen overnight, it takes a lot of time and energy and you have to be willing to take the risk because owning your own company is one of the biggest decision that you will make in your career. I hope that this helps and good luck.
Feb 11, 2020
Hey Ryan, how are you?
First of all, you need to change the name of your website. It's way too long. Choose a shorter one that is easier to remember. Then you need to update the design of your website. It looks pretty bad and not modern for a 2020 website to attract customers.
You don't need to change your product, just sell it differently. I checked your YouTuber video and I see a guy who is confident enough in what he's doing, but you need to change your attitude towards your product if you want to become a successful health coach. Starting with your voice, you want to help the other person and not just in a calm way, spread some fire when you talk and don't demotivate yourself immediately for not finding any clients.
Keep your head up! I hope you understood what I'm trying to say (I am currently leading a 200 employee company).
Have a great day and keep up the great work you're trying to do - helping people!
Thanks for your thoughtful reply. I offer a very unique customized service. My rate is low --- for what it is. However, I am having difficulty explaining/marketing this concept.
The uniqueness in my plan is that I don't focus on specific illnesses or symptoms. We have essentially been brainwashed into thinking that is what health care is all about. Instead I make the WHOLE person healthy -- real holistic healing. The catch-22 is that marketing for specific symptoms is essentially against what I do. LOL