Should I offer free samples to potential clients?
This company is famous and big, they have offices all over the world and ranked among the top ten in the world in their industry.
I have been trying hard to get this company to order from my company, and finally, I get one of their marketing managers to talk to me but he wants me to give a free sample with the delivery cost at our own charge. So it should cost me about 147USD in total. Should I do that?
Good question. As others are saying, this depends a bit on the product. What product do they want a sample of?
It's also worth asking yourself a few other questions. Do you think the sample has a realistic chance of convincing the company to use your product? How much of a hit is the $147 for your company? If you think the sample will convince the company to use your product, it may be worth the $147 price. Consider looking at the $147 delivery cost as an investment, rather than a charge. Are you willing to pay $147 to get the company to use your product? That could be what happens as a result of the sample.
Another option is to see if you can convince the company to cover some of the charge of the delivery cost. You could try asking if they're willing to cover the cost if they decide not to use your product after testing a sample. They might not agree to cover any of the cost, but there's little downside to asking.
It really does depend on the product. If this company is as big and famous as you say. It may be worth the $147.
Hi Victoria, You haven't shared what the sample is about. Is it a product which they would like to experience or something they would like to validate? Because the answer will depend a lot on that.