Should I offer free samples to potential clients?
This company is famous and big, they have offices all over the world and ranked among the top ten in the world in their industry.
I have been trying hard to get this company to order from my company, and finally, I get one of their marketing managers to talk to me but he wants me to give a free sample with the delivery cost at our own charge. So it should cost me about 147USD in total. Should I do that?
Using free samples to lift retail sales is much different than giving away free product to drive foot traffic to your retail store. When you use product to drive foot traffic, that product can be anything so long as it grabs the customers’ interest. If you decide to use free samples to life retail sales, you need to feature products that you offer in your store to try and drive more revenue.
The first step to using free samples is to talk to your supplier about your plans. Remember that driving more revenue for your store also means more revenue for your distributor and the manufacturer. If you pitch your idea to the distributor, or the manufacturer if you buy direct, then you may find a level of support that will help lift some of the financial burden from you. The distributor or manufacturer may offer a discount on samples to give away, and funding to help create a significant level of marketing.
Plan your giveaways carefully to coincide with the target market you are trying to reach. If you are trying to increase sales for products that normally sell to younger teenagers, then giving away free samples while those kids are in school is not going to work. Have a target market in mind for your free samples giveaways, and develop an effective plan for reaching that market.
Make sure your free samples giveaway display is placed near the products you are trying to sell. Some store owners make the mistake of putting a sample display at the front of the store where it will get more attention. If people know you are giving away free samples, then they will find those samples. Putting the samples next to the product will increase sales.
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In my opinion, customers go through what’s called a buyer decision process whenever they need to make a purchase. Shoppers realize they have a need, desire, or a problem before they start seeking information about a potential solution.
Then, they consider a solution and its alternatives. A huge amount of information influences a shopper’s decision when making a choice between those alternatives. Price, availability, and personal preferences or biases all play a role.
Providing a product sample cuts through this noise, and can help sway a customer to make a favorable purchasing decision. They can try the product for themselves, and that direct experience provides a more rational way to evaluate and understand your solution.
Thank you for your all for help answering my question. I offered the free sample and few monthes latter, this company placed me a very big order, and this company has become my biggest VIP client now.??So happy
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Understand, I had the same potential customer like this on our Asiaworld Expo in HongKong in October this year. Our UVC water bottles are $19 only, so we offered them for free, and now they have become one of our VIP customers. So if I were you, I would strongly consider bringing samples in person to the company - of course, if the condition allows.
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Since you've mentioned that the company is big then you can surely lay your trust upon them. In order to crack the deal one has to prove "why do we stand out?". Thus, you have to provide the free work samples to the potential clients, but you should not share the entire details of it as some companies just take the samples. for reference or new ideas, and never get in touch after that. Hence, you need to act smart in order to get the deal and also save your quality work from getting stolen.
Yes, you should go ahead. However, you should not despatch the original product. You must send a prototype version. If you give a presentation on your own, then only you should show the original product. If the prototype is not possible, then hide critical product functions to secure it from being copied.
Definitely, if you have confidence in the deal otherwise. NO, because many companies ask for the free samples and never turned back.
Yes providing free samples helps in building a rapport also, for the client to have a better idea on the product quality and the business communication efficiency of your company. If you have slight confidence that the deal will be positive there is no harm in sending the samples at your cost. As you would be receiving a larger order from them in the future.
As everyone else has stated, it depends on the product you are giving away. The investment to give may be worth it if it's a win-win situation for both companies.
Good question. As others are saying, this depends a bit on the product. What product do they want a sample of?
It's also worth asking yourself a few other questions. Do you think the sample has a realistic chance of convincing the company to use your product? How much of a hit is $147 for your company? If you think the sample will convince the company to use your product, it may be worth the $147 price. Consider looking at the $147 delivery cost as an investment, rather than a charge. Are you willing to pay $147 to get the company to use your product? That could be what happens as a result of the sample.
Another option is to see if you can convince the company to cover some of the charges of the delivery cost. You could try asking if they're willing to cover the cost if they decide not to use your product after testing a sample. They might not agree to cover any of the cost, but there's little downside to asking.
It really does depend on the product. If this company is as big and famous as you say. It may be worth the $147.
Hi Victoria, you haven't shared what the sample is about. Is it a product which they would like to experience or something they would like to validate? Because the answer will depend a lot on that.