Should I invest in an exhibition to attract new customers?
It is a professional industry exhibition, I visited it last year, so many visitors from this industry and they flew from different countries in the world. I approached most companies who have stands there and had some connection with the other visitors as well. So many of them showed interest in my products but no one actually buys.
My products are marketing gifts related to this industry.
I wonder if it is worth investing in this exhibition this year?
Yes, and the answer will always be yes. It shows your quality and difference from others and also you will have the chance to see many customers in one place without moving. You will not travel they will come to you. If you have doubts in mind that you will have fewer visits than try to make it more with some efforts.