Should I publish my prices on my website?
Many of my customers run small beauty or complementary health clinics. They are often asking me for advice on whether or not to publish their prices. I am in 2 minds and wondered whether some of you could share your experience.
Yes you must. Is your expertise for which you are charging, There can be no competition if your services are good.
I'm thinking you are worried about the competition finding out your prices. Keep in mind, they can easily call you and find out your prices, if they want to.
I have no issue with publishing prices on the website and being known as a leader, setting the pace and having the competition keep up with you. Another thing you could do is create a landing (opt in) page before they get to see your prices, this way you are building your database and being able to use it in your marketing, effectively being ethical and upfront with your prices.
Reminds me of great piece of advice I got once: "There is enough" Good to keep in mind and keep the big picture in mind.
I would advise "yes" for products where you want an immediate sale. You can't do that without showing the pricing. For packaged services, I'd say "yes" as well. For hourly services I'd say yes if you are premium priced and want to weed out people who are just price shoppers.
If your goal is client satisfaction and customization of services as most complementary health clinics are focused on - it's often more advantageous to provide a "discovery" or "get to know you" consult. At that time, you can find out more about their individual and unique needs - in which you can guide them to a combination of services. Learn more about them and their needs, then share the prices of the services that fit their needs. Sometimes providing them a generic, long list of services and prices not only confuses but overwhelms. And a confused mind more often say "No Thank you."
Yes. I've always been a believer in showing what something is going to cost up-front if there is a set price that will be consistent for every customer.
Put simply, people want to know what they're going to pay before they even start thinking about purchasing a service.
I don't believe in publishing prices unless you are selling products through the Website. I believe you need to describe your services and if you have packages you include them. But for pricing you want to be able to talk over the phone and answer questions. You have more of an opportunity to "sell" your services over the phone then posting prices online.
If you are selling products and want them to buy from your site then it works to have the pricing available.
If you are selling higher priced services then you do not want to post your prices. You want to talk with the prospect and sell them on why they need your services and then tell them what the price is.
Your service has value and it is most definitely not the same as the guy down the street. Don't put yourself in the position of being just another commodity.
What you offer is unique and may cost a bit more but your service is worth it. If you have your prices listed you are lumped in with everyone else and will most likely lose the sale to someone who is "cheaper"
Publishing prices can be a two edge sword. If you do and your customers have no sense of the value they receive, it could cause people to go elsewhere. If you don't, they may think there's a reason why not.
Check out your competitors to see how others are handling this and how they serve it up. With product sales, its more of a necessity. Services are different.
There've been a lot of great answers here already, but I'm going to cave and put my two cents in as well. This issue is always debated amongst we professional independent communicators and freelance editors. I don't compete on price. I'm a senior communicator with over a quarter-century experience. On my website -- specifically a page about how much I'm worth/it costs for my services, I make it clear that "You're not just paying for our time; you're paying for our experience and expertise. That's why we don't compete on price." All this said, I did decide to post a downloadable PDF of my pricing guide. Doing so shows people what I'm worth, and also helps weed out people who always think price first and expect that a professional communicator will write a blog post or a product/news release for $25 or $50. I look at it as managing peoples' expectations.
I am a firm believer in transparency. I find it incredibly annoying when I'm on a website, find a product or service interesting but can't find a price unless I create an account and add it to my cart or I have to sign up for an email. I don't stay on these websites.
I've surveyed my clients (I'm a virtual assistant) and they ALL have said they appreciate that my terms (I offer different levels/packages) are listed clearly on my website - http://www.thecrowadvantage.com/the-bottom-line.html. My prices might scare some away but I'm not looking for clients who are searching for the cheapest assistant - I help my ideal clients realize the value that I bring to them and in turn, they are willing to pay me for it.
I would publish prices in this industry as most potential clients will not make the extra effort to call or email and wait for a response.
What Jukka is saying about value add packages with specific product is very valid. This makes your pricing safe so to speak.
Also create an opportunity for visitor to the website to join a mailing list. Here you will have the great opportunity to communicate specials and new packages or other offerings to them.
If your pricing generally is high enough to be an immediate turnoff - don't show it on your site. The technique in those situations is to get someone interested enough to give you a call so that you can talk all about your product or service (thereby helping a prospect understand the true value, that they may not understand fully until they speak with someone) before hitting them with the price. With the context of the sales call, the price can make much more sense. Chimney sweeping and repairs are a perfect example. If you just saw a price on the site for some of the more advanced repairs you would go somewhere else because you have no idea why it should cost that much. After speaking with our friends at Master Chimney Sweepers for 10 or 15 minutes going over what is involved, you get it.
If you sell a commodity service and people are just looking for the lowest price (because they perceive no differentiation between providers), you may not want to show prices (unless you have a sustainable competitive advantage that enables you to truly offer the lowest price).
If your pricing is not going to be a shock and you are not a commodity service where people are just looking for the lowest price, then displaying pricing decreases friction in the buying process.
With your industry I would recommend you Do Not put your dollar amount of your services on your website.
The reason for this is you want to people to contact you and you take their information. This is lead generation, you can take their contact information, and then let them know the prices.
Then if they are not interested with them you can follow up later.
When you put your price on your website people will self select because they will go where it's cheapest.
I have seen businesses grow just from this a lone.
Let me know if you have any questions
In all our focus groups and web marketing research, prospects have wanted to see pricing.
if it is a service you could give a range of prices or say something like "Starting at $9.99". The web is the place where people today are doing their product/vendor research. Developing a pricing policy is critical to your future success. Having said this, our stores have decided to not show pricing because labor costs impact our custom products so much that a customer may choose to purchase from Akron, OH vs the store in Manhattan
I provide a service. I do not list my prices on my site per se. Potenial clients can either call me for prices, or email me and then I email them the price list. I actually do have a link to my price list on my site but it's not apparent. It's just a one character ding bat. When someone calls as they are viewing my site, I tell them to click on this ding bat and a new tab opens up with my prices. I rarely get to do a sales pitch, as they pretty much just want the price and little more. But at least I know who asked.
Yes show prices, and don't waste any effort justifying them. You are providing something of value.
For hospitality, just like booking air tickets, I'm sure I'm not alone in needing to see the prices. But sometimes, as you suggest, there are benefits to being discreet. You can do both nowadays, by using Groupon - an early bird coupon system.
If you are selling something online, it needs a price.
If you're offering a service in an office, I wouldn't include one.
As soon as you advertise a price on your services it makes you a commodity.
It doesn't matter what you say -- you're price-ranked.
Your job is to make people want to come to you for the quality of your service -- unless you want to be the cheapest!
Make them want to work with you -- and they'll be willing to pay what you charge.
Purely from a retail perspective, you should detail prices on your website, as much as is possible in your business.
I always keep looking at a business website if I can find prices !
NO WAY. this stops anyone from contacting you. Why publish your prices when potential clients don't know what the prices entail?
Do you go into minute detail about what your prices are?
If you are selling dresses or products YES - as people need to know the price to buy there and then BUT for services NO WAY, NEVER.
Give people the opportunity to call you, to speak to YOU, people buy from people.
One price for a branding job, might cover 10 hours work, would you give the same price for 30 hours work?