Should I take a Photoshop class so I can do my own marketing materials?
There is a local Photoshop class that I am thinking of taking. I have occasionally hired people to help with marketing materials, but sometimes I just need something quick, like a flyer or promotional materials. I am thinking I can learn Photoshop and do this on my own. That said, I have not used Photoshop myself and wondering if I would be getting in over my head. Is it worth me trying to explore this on my own?
You should definitely take Photoshop classes. There are numerous classes available on YouTube and in case if you face any problem you can contact Adobe photoshop
customer support at [url="https://newzealand.babasupport.org/adobe-photoshop-customer-support/"][/url]
I had a similar experience at the beginning of my business life as a trainer when I wanted to take classes so I can design my own interactive video training sessions. I wanted to do everything on my own as per my own standards. So I traveled to another city get few days training by an expert. Going back to my office and started the implementation, I realized that my time was totally absorbed in the new practice rather than doing my priority business which is training. So I stopped. You don't need to learn everything to do it yourself. Find some good one to do it for you with affordable and reasonable cost cause your time is more expensive.
When in doubt hire a professional designer. Knowing software is NOT enough. Understanding branding and design trends and marketability is what will allow your ad campaigns to flourish. Invest in your brand, and hire a professional.If you need help, Its what i do all day every day - feel free to connect. www.mllgd.com
Any new skills, knowledge and experience is a benefit but then comes in the cost and time factor. To use certain certain types of programs comes with purchasing the software cost which some are very expensive and then it's the time taken to learn how to use them and then to become good at it. If you have time to learn, then it's a good idea but hiring a professional would give you professional results and so find out what it cost to hire compared to buying "software and learning "time needed".
First consider value of your time, you deed to spend on designing marketing material, against the cost of hiring a professional. Also, a professional always have experience with multiple clients that helps in design and development of impressive marketing material, effecting end result.
Choice is yours.
Great idea except what would go undone while you are trying to match professional graphic artists and measure up?
I would suggest establishing a relationship with a trained, professional graphic designer who can ensure that you are establishing and maintaining brand standards and delivering a consistent, quality presentation of your brand across everything you do. Consistency builds trust. Inconsistency results in confusion and distrust. I'm sure you can find a professional and work out a long-term financial arrangement that is suitable for both parties.
To create effective marketing materials you need to master InDesign, Illustrator and Photoshop, Photoshop is probably the least of them (all come as part of Adobe Creative Cloud for about $60/month).
But more importantly, and with the greatest respect, if you are not a designer, copywriter or marketing expert what makes you think you can create effective marketing materials? The tools listed above are just that, tools. Knowing how to use a drill doesn't make me a builder.
IMHO focus your attention on what you do best and hire an expert for your marketing materials. If you have a freelance consultant or agency on even a very small retainer, they should be able to turn around simple projects in 48 hours.
Photoshop is a powerful tool that has been in development since 1990. So, it is extremely full-featured as an image editor! That means it takes a long time to really master. Photographers will tell you it is a black hole time sucker! You fall in and wake up at 1:00 AM realizing you've been noodling for hours. It is great for retouching, layering, compositing, adjusting image quality parameters, etc. But for page composition? Not so much.
If you need flyers, Photoshop is NOT the program to learn first. It is one of many programs that might be used to work with images used in a flyer, but more likely you need a page layout program such as InDesign, combined with the full version of Adobe Acrobat, along with Illustrator or another vector drawing program.
For more information, go to Adobe.com.
All that said, I agree with those here who say that learning to do your own design is more than just learning one program, and it may also be a poor strategic use of your time. Good graphic designers are not terribly expensive these days, since that market is rather saturated with talent.