Should I use Instagram as part of my social media strategy for my business?
Every marketeer will tell you that social media is vital for business success. It is tough keeping up with it all. So now that Instagram is supposed to be the next big thing. Should I use it, why and how?
In the typical business environment Instagram is not used that much. The platform is perfect for retail and service businesses that watch to engage customers, patients or prospects via updates and visual posts/photos.
I do not know of many businesses who use it to attract or position themselves in social media. Stick to Linkedin, Facebook, G+, Youtube and Twitter as they are more used and have more domain authority for search engine optimization (SEO) purposes.
I would check out Pinterest first. If you don't already have an account, make sure you select a business account when you sign up. It has become much more than just an image sharing site, and there are techniques to drive traffic to your main website.
The question isn't "Should I use Instagram as part of my marketing strategy?" but "How should I use Instagram?" Whether you are marketing a service, product, or a range of products through a sales outlet - images are a vital part of marketing in the modern world. The growth of services such as Snapchat has demonstrated that people communicate increasingly with images, and less with words. Selling something on the basis verbose text or a snappy tag line will never beat a well crafted image. The problem is that the information about who you are is often divorced from the object or concept you depicting in the image. That means that it becomes monetarily detached from your business the moment it's downloaded and used on someone else's social media site.
As a photographer I'm often faced with the process of creating beautiful images for clients to sell there products. The problem is that information is normalized, and placed in a database so that it can be resembled when it's viewed on the website. There are ways to embed your information as part of the image so that it doesn't look absurd, but that's a styling and design discussion that's beyond this forum.
One thing I would suggest is that you investigate Pinterest, which is a unique marketing tool due to the connection it creates to the site the images are sourced from. If done correct, sharing an image on Pinterest will create a link back to the site when the pin is clicked.
That means that all the work you did to create your marketing material won't result in hundreds, if not thousands of sales for someone else...
New Street Photography
Formulating a proving ideal plan leads to group effort and using formats that broad out a wide array of talent is how the consumer expend there brand. How should the approach be utilize over a online service free marketing that offers to everyone?
It depends on your target audience and strategy. Who are your customers, where are they located, what is their characteristics. This will inform your decision on the social media strategy to use and how and where to spend your resources.
Tactics before goals is so common these days. People buy technology and sign up for social networks and then decide how to use it. Classic cart before the horse.
To answer this question, you need to first know what your goals are and who your target buyer personas are.
Once you know this, then it becomes easy to decide if a specific tactic(using Instagram) makes sense for reaching your goals.
Instagram is a a great social network and can be very useful for the right niche.
This might help: http://www.marketingstream.io/blog/why-you-need-buyer-personas-and-how-to-create-them-for-your-business
You should definitely use it as instagram is one of the most engaging social media website now a days. All you need to take care is to upload some good and explanatory images that can attract more visitors and compel them to like it and share it further on their social media platforms. Secondly, you should use proper hashtags that are relevant and completely describes your images and business too. Hope this will help you. For further queries, feel free to discuss.
First you have to look at the products/services you are offering and then (as everyone has pointed out) see if your target audience is there on the platform. If they are there, then you can give it a shot, but be sure not to overwhelm yourself with too many platforms. This could end up with you not achieving anything for your business. It's always best to have focus.
You'll also have to look at what your competition is doing. Are people within your niche using Instagram? What are they doing? Are they building quality engagement there?
I was just testing out their new Ads platform recently, and it's looking good from my point of view. The main idea behind Instagram is to share moments with visual content, but from a business perspective, you have to be more strategic.
I use videos on Instagram more than I use pictures. Why? It's because it enables me to show people first hand how I communicate and what values I'm bringing to the table. Pictures tell their own stories, but if you can use a 15 secs video (that's what's allowed) to share a powerful idea, then you will stand the chance of attracting new followers (i.e. people really interested in what you are doing).
Bear in mind also that links within posts are not clickable on Instagram, so your call to action must be crisp in order to have an meaningful results.
I hope that helps!
If you have an issue keeping up with social media marketing then I would suggest outsourcing it. That way you are covered on many social media channels. If you are looking to increase your traffic I would start with SEO.
Instagram if i remember right has a low interaction rate i could be wrong don't quote me. In general I don'n no of any one using it or better using it well.
If it helps i would take a shot here 18% of your Google rank is social. But at the same time them people have to do something else you get a high click threw rate thats just not good.
I would add if its cost effective and you know your customers clients are there you will have to build a strategy.
I think mostly i will concentrate on Linkedin Twitter and Google plus and Facebook.