Should my website be a personal or expert business site?
My website is Lifetomake.com which I'm currently rebranding because I find quite a lot of mistakes there. However, I don't know if I need to leave the "About Us" page a personal one (as it is now) or should I position myself as an expert?
I wanted it to be a simple blog at first. Soon, I realized that I want to provide services as well. Now I'm struggling to decide on a rebranding strategy.
Thank you for your advice.
I guess you should promote your website as a tandem of expert and personal stands. You challenge here that life matters, which has an ambiguous nature and could not be explained in a universal way.
For sure, you want to make sure your source is useful and readable, for those you need to make people trust you.
When it is said about life, feeling relations – all that is in the focus on your site – people tend to believe more in personal stories and experiences.
It is easy to explain – human inner “I”, in the majority cases, is not guided by the scientific laws. Expert information can provide broad unified recommendations, it sometimes seems to be far from reality and that is why people tend to look across the variety of practical individual experiences to find the answer suitable for their case.
Indeed, the professional or expert item is also crucial to avoid turning the site into the platform for gossips. As for me, I would make the accent on the expert component and enhance it with personal stand.
I saw it many times how people would react better to a person than a business. See, this way they understand that a real person stands behind the business. Facebook and Instagram help a lot in this case. People tend to trust emotions. A human being can have emotions, businesses not so much.
Position yourself as an expert and be one. You need to have a strong online presence, including but not limited to LinkedIn, Quora, Reddit, Business.com.
If you are individually undertaking this website, it should be like - "ABOUT ME". Wherein you can include your experience, expertise and offer visitors a small sample of works you have done in the past.
The best way of personal branding is letting other people talk about you. So in your case, you can keep some of the success stories of people whom you have helped achieve big.
I was just there.
Your site is awesome.
Commented there on one of your posts.