Social Media Experts: What is more valuable for a website: a Facebook Like or a Facebook Share? Google Plus Share or +1?
Facebook offers a few plugins you can put on your website including:
Like Button: https://developers.facebook.com/docs/plugins/like-button/
Share Button: https://developers.facebook.com/docs/plugins/share-button
Google Plus offers similar options:
+1 Button: https://developers.google.com/+/web/+1button/
Share Button: https://developers.google.com/+/web/share/
I was wondering which one is the most valuable for a website or is their value similar? Will using +1 instead of share be better for SEO? Will shares drive more organic traffic than Likes?
These days, SHARING is most credible. Conversations, relationships and linking all show relationships and sharing. Google now wants to see relationships, so make sure the content you are providing is relevant and of value to your audience.
If, as I think you are leaning to with your question, your question is based on improving SEO then the answer is straightforward. With the various changes by Google it is no secret that they have incentivised the use of G+.
At the end of the day numbers of likes on their own are pretty meaningless, unless the people liking your content encourage others to follow their like and read.
The bottom line here is, produce content that is worthy of sharing and people will do so. You can always carry both buttons on the pages.
In my books it would be a share. Anyone can press a like button. Sharing says they care to go the trouble of putting it on their timeline. Also, by putting on their timeline, a friend's or page, their are in a way endorsing it.
The answer is depending on the "location" of the website.:) We work in SEO in Hungary, and we struggle a lot with Google+. While from SEO point-of-view Google+ seems to be much more effective, people in Hungary don't really use it.
Likes & +1's are a method for saying, "I don't have anything to say." Content can go viral only by sharing.
Both are equally good but Facebook at this stage is better though Google plus is catching up quick. Hope this answers your query and if not please ask.
Sharing is generally more valuable, IMO. In addition to link popularity value, it expands your reach to other viewers. Note that links in Google+ shares are "follow" links which pass link juice, unlike links in shares on Twitter and Facebook.
The Google +1 button has been reported to be the most highly correlated factor with high rankings, but that doesn't imply causality.
FWIW, my website has all of this: Like, +1, Tweet ... plus Share buttons, plus Follow buttons for my accounts at Facebook, Twitter, LinkedIn and Google+. There should be no need to choose one over the others.
Which is more valuable?
An XM radio or a ipod?
I suppose you would say "it depends on the scenario/need/goal"? Yes?
Since the tools you mention are free social share tools which have changed dramatically over the last 12 months and will continue doing so... I am unsure if any answer you find most accurate today will be of much use as the market morphs and users/viewers evolve.
Choosing which button to provide for visitors will depend on the "persona". Understand who they are, how they think is first. You may find that neither Google+ nor Facebook offer as much as a Linkedin share button. There is statistics that shows Pinterest would be the best button to put on a website. (if you are selling shoes) :)
The objective is to offer a variety of sharing options so that they visitor can choose. This is why tools such as Addthis.com and Shareaholic.com are valuable. (among others) Add either (or your own tool of choice) and track the results.
The value of any "share" is that a human pauses for a moment to share the value the website provides with another human. They believe by sharing it is doing another human a favor. How those humans connect (Google+ or Facebook) will determine which is most valuable. There is no hard and fast rule that says all humans value the same things. In fact, we are now all weird. (Read Seth Godin's book) :)
There is a danger with your other question.
If there is to be a very small advantage for using +1 at a technical level for potential ranking but the visitors/audience is more accustomed and familiar with Facebook, then the advantage disappears because they would be happy to share or like but you have limited the choices.
Will shares drive more organic traffic than Likes? Logic would say "yes" since sharing would probably be considered a bigger commitment than just clicking Like. But if Will Smith clicked "Like" on a website page, I bet that would certainly carry some weight. 5,000 kids under 12 sharing the Wall Street Journal may not offer much value.
"Google doesn't want to make websites more popular by helping them rank better, Google wants to rank websites that are popular."
Offer more options to share instead of trying to control and/or manipulate it. Take a look at this page to the right. It offers a variety of the most popular sharing options. They are all valuable because Mosaichub.com offers them in a prominent spot.
Lastly, I know executives who use neither Facebook nor Google + and find the best tool to be Linkedin. I know many business owners who work with their hands in the trenches and are not tech savvy but have their mobile device and Facebook at the ready. Humans vary and so should the means to share a website.
Google claims that they do not take social signals into account from Facebook and Twitter, but were mum on the subject of Google +
Our feeling is that it will be indireclty on SEO, if you have Facebook likes, tweets and Google +1s, the more people will see your content, the more likely people will link to it and improve your search rankings.
In my opinion "Shares" are definitely more valuable than likes. Shares are many times accompanied by a personal testimonial or personalized message. A testimonial from a person you know is way more powerful than most standard adds. Plus it has the added benefit of being a segmented message that took no additional effort on your part.
Of course having lots of likes is still important. It can lend credibility to your site (since it has so many supporters). But beware of falling into a very common trap. The Facebook Like Fraud-
Check out this video:
Also, if you are hoping to drive traffic to your business using facebook you should really understand how the traffic works. Check out this video by the same guy.
I hope this helps.