Hi Tarik, In Today's generation I would say Social Media is the foundation for generating leads because they are active and updated in these networks. If somebody changes their job, You can either find out through website ( Top management ) or Linkedin.
Most effective way to generate quality leads from social media is through a tool called LeadGrabber Pro. They extract leads from social media and automagically gets their work email and phone number for you to reach out instantly.
BTW, You have an option to customize what kind of leads you want from social media - Your industry, Your Title, Your Location and More.
You can try the tool for free here - bit.ly/ldgtriallink
Depending on the inherent characteristics of your product, social media can be critical to driving rapid lead generation and customer acquisition. King and Zynga have successfully used social media platforms to fuel viral loops that deliver tens of millions of customers in a matter of days.
It appears that most of the answers are B2B focused and provide you with more traditional applications of social media. If you are a B2B marketer you still have the opportunity to create viral loops and drive lead generation and customer acquisition with social media platforms. Effectively utilizing social proof and leveraging prospect motivations can create viral loops in B2B but they typically don't have as explosive growth as B2C viral loops because there is greater risk.
I'm happy to chat about your specific situation and provide you with some ideas on how to create a lead gen viral loop utilizing social media.
Best of luck - Jeff
Social Media ad will not generate the leads but offcourse it will help your business or product to reach to most of the people and thats will hammer your service name in customer mind.
Social Media is play a crucial role in online business.Social media is still important for branding and generating buzz, it’s increasingly used for lead generation.Target audience with social media who needs your services.
Yes in my opinion social media is the best option for online business. because most of the people are on social media like Facebook, LinkedIn, twitter etc.. Target the right audience and get the best response for your business.
One thing I think everyone mistakes with regards to lead generation on social media is where in the Sales Funnel social media leads fall into. Everyone wants SALES from social media leads but it is far more likely that leads from social media pages will be entering in much higher in the funnel.
Nurturing your leads is the best way to make the most of your Social Media leads
I have read through some of the answers here and none of them surprise me.
Social media is effective when used correctly for your product,market or service.
You need to know where your niche prospect or client is spending their time, then create useful content, share your expertise with the call to action guiding them to your website where you can put them into your sales funnel ultimately gain a client or make a sale.
Social Media for 'lead generation' is a perfect place to not only engage relevant customers and leads, but to brand and make impressions about your skills, relationships, and most of all..your knowledge about strategy and the social spaces, and how best to connect brands with customers, content, and links. If you don't have a track record of successes (yet), but have the knowledge and vision and skills to execute a social media gameplan, use social media to share your knowledge (in the same way I and others have share their knowledge with you here at Mosaic Hub). Pay it forward, and watch it come back to you in positive ways.
Social media is just a revolution ! i start my small company 5 years ago even with some good clients but my marketing strategy based on social media give me much more opportunities to grow up . fm
Dear Tarik, Very good question! Considering the fact that a tweet has an 8 hour lifespan and that most people expect an answer within 60 minutes of posing the question, lead generation on social media is fast and competitive.
I have had great success in the ravel, tourism and hospitality market with lead generation, by actively listening to what people are saying about me, my product, my industry and my area.
The question posed to a company should be: Do you have a dedicated person monitoring your #usergeneratedcontent on social media?
I use Tweetdeck to listen in the Twitter world or Google Alert and Talkwalker.
Follow mentions and hashtags.
Respond quick and precise
Twitter is by far the most interactive, fast and engaging.