Social media: Should I do it myself, or outsource?
I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself? What are the pros and cons to hiring a social media expert? My main concern is that a freelancer I hire may not get as good of a grasp of the ins and outs of my industry and what makes my particular business unique. What are your thoughts?
In order to grow, it's necessary to utilize the art of "interdependence." Bringing in someone who knows how to do something you don't or can do it (possibly better) as you do. Don't worry about them not know your business model, that can be fully explained and you can help them gather a firm grasp on the tone, strategy, demographical areas you're targeting, etc. They may even have a suggestion or two, that you haven't thought of.
Hiring a freelancer can be a little like hiring a graphic designer. There's often no middle grey area - they either have it or, they don't (talent-wise). You'll catch on pretty quickly as to whether they'll be a good fit for your business or not.
If it's time-consuming, that's definitely your signal to say it's time to outsource. You can then focus your attention on other things. One great way to ensure your voice is heard in the right light is to create a list of social media posts ahead of time. This way, the freelancer can utilize these to post several times a day on various social media platforms and get the hang of your tone and aim of what you want to accomplish with your social media campaigns.
I'm frugal (ok, cheap) and built my empire on literally buttons and bows, in the beginning. I still go the frugal route when I can (why spend more than you have to?) and frequently visit sites like Fiverr.com where you can find great talent for a low price. It may be a bit of trial and error to find a match for you, but for $5, what have you got to lose?
Give it a whirl. I'll bet you'll be pleasantly surprised :)
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If you know you have no idea of what to do, please kindly outsource to the right person.
Well for me if you can do it and if you have enough experience or knowledge you just do it yourself but if not well i think you just outsource it so that it will not have a toll on you or you will not have a hard time on it. I agree to all the people who answered this question but surely it will depend on you and how your strategy would be. Maybe you can read more about outsourcing here Offshore Business Processing BPO Provider Company.
There are a couple of questions you need to ask yourself.
How you rank yourself in Social Media skills? Do you think if you do it on your own you will achieve your targets?
If you outsource your Social Media department, what you will do in spare time? There is a term called 'Opportunity Cost', you need to calculate that to decide this either you should go for outsourcing or not?
I can guide you better if you can share more details regarding your business
The answer is -no one can do it better than you / if you have the whole time in the world :(
It is a Time vs Money vs Expertise question for most people.
Do you like doing social media yourself?
Do you have the time to dedicate 1 hour thrice per week to it?
Can you afford to pay for it?
My professional suggestion to you is this:
As you said, a freelancer may not know your business as much as you do.
The best bet for you is to either learn it and develop yourself on the field by going for trainings or you higher a capable hand in the field (social media expert) who will be a part of the business and understand the business with you.
During this period, you can familiarize yourself with the methods and tactics of social media marketing.
In this way you still make progress and learn on the process rather than waiting
Well, i think outsourcing is a good option. Its not like that they won't understand your business and its theme. The only thing you need is to give them right idea and give them right direction, what actually you want for your business from them.
It depends on the type of business in question. If your work is very personal, people will use social media to find out about you - deciding whether you're the kind of person in whom they can place their trust.
There are programs such as Hootsuite that can help you coordinate your efforts. Others, like MailChimp incorporate feeds into their program so that your newsletter also gets posted to your networks upon publication to your subscribers. This can streamline your efforts, making less work for you.
One way to reach out to your public that takes less time and effort involves looking for articles relevant to your clients, and hitting all the social media buttons that come with the articles, so that your people get that information. Not all of it has to come directly from you!
If you are going to go with an expert, take the time to interview them, and look at their work for other clients. How well do they grasp that individual's personality and offerings? I've stopped reading emails from service providers I respect, simply because their email headings were disingenuous and clearly written to be provocative rather than engaging and caring.
I think social media is something you can do yourself, it just takes a lot of time if your goal is to master it. Tools like Hootsuite and Tweepi can help you schedule your posts and find new accounts to follow. This is quick and easy to manage if you are tweeting 3-5 times a day. The parts of social media that are more consuming and you might want to outsource are:
-Writing new content to share
-Monitoring social media response to brand
-Replying to customer inquires and tracking feedback
-Keeping up on how your competitors are using social media
-Starting conversations: live chats, Twitter polls, new hashtags, etc. to create engagement