Social media: Should I do it myself, or outsource?
I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself? What are the pros and cons to hiring a social media expert? My main concern is that a freelancer I hire may not get as good of a grasp of the ins and outs of my industry and what makes my particular business unique. What are your thoughts?
I get this question all the time. As someone with a background in social media in a corporate setting, outsourcing your social media to someone else could mean doomsday for your business. That being said, a lot of business owners I know don't have an interest in managing their social media profiles and want to focus their time on other aspects of the business. The bottom line, you should not outsource UNLESS the person taking over your social media strategy 1) really knows what they are doing and (just as importantly) 2) knows your industry and your business inside and out. They need to know the lingo and the current events that fall under your business niche so they can properly align your content strategy with what is being discussed online. I recently wrote a blog post about why you shouldn't outsource your social media if you're interested. Great question and a question I get a lot! 7 Reasons Why You Shouldn't Outsource Your Social Media & What To Do Instead: http://buff.ly/1T2sRRt
Social Media is the best option for business popularity.In my opinion,hire a Social Media Expert who can handle your all social media responsibilities.
The answer is basically to choose the option that will get it done regularly. If you have the time and you do not have anything better like getting new clients, managing your business or being with friends and family, do it yourself, otherwise hire someone.
Hi there, in my own opinion regarding social media, I hire an expert that can maximize time in managing my social media profiles and also they are the one who is knowledgeable in doing that thing. Also they are the one who know everything about social media. After hiring an expert, I can see the progress in my business.
I believe the real question is are you an "expert" in social media?
You position yourself as an expert in film production... What would your answer be if a Social Media "expert" asked the question, I'm doing a video for my webste, should I do it myself or hire a video/production expert?
One of the keys to running a successful business is to know your own strengths and weaknesses. If the budget is there, you always want to hire the best person possible for the position. Are you the best person? Is your time better spent managing the process and spending time on new business or even doing the job you have set up your business for, film production.
If your issues is will this person understand your business as well as you the true answer is no... but they don't have to. They need to be able to spend there time based on your input and guidance. I've worked with a number of freelancers and after one well planned input session, they were off and running. I would provide them with additional topics and some input and off they go...
To grow your business you have to be a good manager. Taking off a hat or two will help you grow as a person and increase your business potential.
You're right on both counts. Social media quite a lot of work. And outsourcing can be questionable. It helps to find someone who is capable, highly experienced, and willing to truly understand and support your business. I like to work as a team with my clients, so that they feel I'm an extension of their business. Creating a regular dialogue and great ongoing communication is essential, too, wouldn't you agree? Would be happy to discuss in greater depth. ~ Susan susan(@)allsocial(dot)biz
First, if this is isn't your forte, then stop doing it. Second, if this is preventing you from working on your business (contributing to your bottom line), then stop doing it.
I know several professionals here in New Mexico who outsourced their social media work to experts, both local and on the other side of the country. With training, open dialog, and clearly stated expectations, etc., you, like them, can also hand off this task.
Both. You can't give the full responsibility of your SM campaign to an expert. The main reason being you need to be in touch with your potential clients as well to see what they are saying and want as well. Ask yourself the question "why am I doing this? Is it solely an SEO strategy or do I really want to engage with my customers. There are huge advantages in outsourcing part of it but be sure to engage with the clients as well - socially
I thought of answering this but this article explains so well. http://www.forbes.com/sites/capitalonespark/2013/03/19/should-you-outsource-social-media-or-do-it-yourself/2/
Well, herein I would say you could move forward with the social media yourself, as there isn't anything which is up to that much hype which a normal user can't handle. So, rather than thinking much about it just go for it own your own. I am sure you must be having a Facebook account, so just do the same thing which you usually do with you personal account, i.e. updates, sharing pictures ... etc. Just the difference in this would be here you are working with the site.
PS: Subscribe your self to SMO groups over the Google and you will get to know what's going on over the Social Media Optimization.