Is having an SSL certificate on your website important?
Hello everyone,
I came across a website that does not have an SSL certificate. Now, I personally would not shop on a site without one, but I'm wondering does this have a direct impact on your SEO results?
Does the pure fact that you don't have an SSL certificate mean you'll have a harder time ranking your pages?
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Jun 30, 2020
Do you know that 1.8% of the top 1 million websites redirect users to a default HTTPS/SSL version. I am suggesting you to get SSL certificates that provides a secure connection to users when they transmit data with you or anyone.
Jun 28, 2020
SSL very important.
Without SSL, Firefox and Chrome send a warning, then your customers will get out your website.
Not mention to google's view, your bounce rate is too high that lead to low ranking in SEO.
Jun 17, 2020
Off-course, having an SSL certificate is important for a website. There are many reasons behind the SSL certificate. User feels secured when any one visit your site. It is also one of the main ranking factor of google. It secured your private information.
Jun 12, 2020
Hi David,
Google started using HTTPS as a ranking factor since 2014. So, as far as SEO ranking goes, not installing an SSL/TLS certificate will have a negative impact. You're right about never shopping on a site that doesn't have one installed. If an e-commerce website doesn't use an SSL, it translates to using an unencrypted connection to transmit sensitive data such as your credit card details in plaintext that an attacker listening in on the network could access. The same goes for any insecure site where you enter your login credentials or personal information.
If you need more info, here's an article you can refer: https://sectigostore.com/page/ssl-certificate-for-website/
Best,
Lumena
Jun 11, 2020
Definitely, you should implement SSL certificate on your site. In technical terms, SSL is used to secure sensitive information which is driven over the internet, so it is essential to have SSL security on your site even you are collecting private information from users or managing information based site like blog, forum, etc.
Are you selling products online? YES. Naturally, you are taking credit card, social security numbers and any other personal data during order process.
Is your website facilitating with login and register option? YES. It is your responsibility to protect users’ email addresses, names and passwords.
Are you gathering information and/or generating leads via forms? YES. You are accepting users’ information, documents and photos via form, it is necessary to have SSL to keep information safe.
Do I really need SSL for my blog? Usually not, but It is advisable to use SSL. It is crucial that your readers put the trust on your blog, so SSL will provide authentication, confidentiality, and integrity.
Attackers always search for plain HTTP site or loophole on site, by gaining access of your site they can interrupt with content and damage your brand reputation. However, SSL will provide strong protection as well authentication that users will trust on your site.
Benefit of having SSL secure website:
It will encrypt the content of the website and help you to avoid eavesdropping, man-in-middle-attack, sniffing attacks and forging the contents of the communication.
It will authenticate your website and/or business and prove your identity as a reliable.
Besides, your website will have authenticity that notifies visitors about their information to be secured if they share with the website. They get assurance about website authenticity.
Moreover, your website will be free from injection of malicious ads, exploits, unwanted widgets, software replacement, and harm to web pages once you have SSL on your website.
SSL certificate offers static site seal that can be placed on any web page for assurance and customers can click on the seal to know the details of installed SSL certificate.
Google has given HTTPS as a ranking signal demand of secured environment over the web.
Regards,
Akshay
Technical Consultant - Apps4Rent | CloudDesktopOnline | O365CloudExperts
Jun 10, 2020
Yes!!! Think about this how often have you gone to a website and got the message "this site may not be secure - go back?" I always go back and don't even look at the site. Secure it now and don't look back, that's a small price to pay for your customers feeling they can trust your website.
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Jun 8, 2020
definitely it is. helps the user also feel secured while they visit the site. authenticity goes up
Apr 30, 2020
Yes definitely, a secure SSL-certified website is an important ranking factor for higher search rankings in Google, Bing, and Yahoo.
Data from Google Chrome usage shows that more than 70% of Chrome users are visiting HTTPS-enabled websites, which indicates that browsing via HTTPS is becoming the norm. HTTPS has been a confirmed Google ranking factor since 2014, so getting a small rankings boost is good reason #1 for switching to HTTPS. If your website is not using HTTPS/SSL, your website credibility and search engine rankings may be affected.
More info: https://www.sangfroidwebdesign.com/search-engine-optimization-seo/google-https-ranking/
-Mike
Feb 20, 2020
Yes. Websites without a certificate are not only at an SEO disadvantage but users will also receive and see clear warnings the site is not secure. This a relatively new in the past couple of years, so some businesses still have not brought their website up to this standard.
Feb 16, 2020
It's really important to get authority from Google or another search engine and authority from visitors. Without SSL, a visitor would not trust your website and they would not share their personal information with you, and it is difficult to rank a website in google voice search without SSL.
Feb 16, 2020
Ever since Let's Encrypt emerged, almost every hosting company offers a Free SSL certificate. It's a must for users trust and most importantly, popular hosts install it for free on your domain when you sign up.
So like above, I'd strongly recommend to have it.
Dec 31, 2019
Yeah, it is very important for first-time visitors to trust that your website is secure and safe to share their personal information.
Dec 10, 2019
An SSL certificate is something that every business should have on their website, especially after Google prioritized websites with SSL certificates for better search engine rankings. SSL, which stands for Secure Socket Layer, is an encryption technology used to create a secure connection between a web server and a user’s web browser.
When a website has an SSL certificate properly installed on the server, a small green padlock icon SSL padlock will be displayed to the left of a website URL in the browser and https will appear in green as well. SSL certificates are used to secure data transfers, credit card transactions, logins, and other personal information. They provide security to customers and make visitors more likely to stay on a website for longer periods of time.
One of the biggest changes that Google made with this new initiative is if a website has an SSL certificate and exhibits a commitment to online security, it will rank higher in Google Search results. Comparably, websites with poor website security will be pushed further down in Google rankings. The importance of this cannot be overstated.
Here are several important reasons to have an SSL certificate:
• Increasing site security
• Safety for all your subdomains
• Credibility and trust for your customers
• SEO advantages
Dec 7, 2019
Having SSL is important and Google did include it in their ranking factors 3 years ago. Google has a lot of factors for its ranking sites in SERPs. If more people click on your web page than a competitor on a SERP Google soon notices it and begins to rank your page higher and higher than the competitor. Thus if we are to assume that only a small fraction of the general population, say 10%, feel more secure or comfortable with SSL pages vs non-SSL pages, that would translate into your SSL-enabled page potentially getting 10% more clicks than the non-SSL enabled page. But since higher click-throughs are rewarded with higher positioning, you can see that with the time that 10% increase may become a 200 to 300% increase against non-SSL pages. Thus I would recommend SSL all the way.
As more and more people get more sensitive to website security and so on, the research will most likely begin to reveal clear advantages.
For you to run a non-scientific test, search for anything you like on Google and educate yourself on how many non-ssl pages appear on the first pages. That will give you an idea of how the Search Engines see SSL (which is a reflection of what they think their customers want).
Good luck with your business.
Dec 5, 2019
In short, YES!
From the point of view of the web browsers, it more or less affects your website rankings (especially Google Chrome browser).
From the point of view users, the ones who understand what SSL certificate is, and have knowledge about website securities (as SSL stands for website security) will avoid buying anything from the website.
You can read the detailed information here: https://searchengineland.com/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure-291623
Dec 4, 2019
It does provide a sense of security when someone is entering your website, especially if you were to buy goods and services online, the perception is that if you see that Lock beside the URL there is a greater sense of ease.
Also, Google has noted that it is a ranking factor albeit a small one
Dec 4, 2019
According to this research, HTTPS has a minor effect on but it does have an effect: https://neilpatel.com/blog/does-a-ssl-certificate-affect-your-seo-a-data-driven-answer/