I'm starting my own blog. Should I use Medium or host it on my WordPress site?
I just launched my event planning company last year and am now looking into starting a blog. My goals of the blog are:
- Share my thoughts and experiences with the world
- Have people share my blog posts
- Gain exposure in the wedding/event planning industry
I'm thinking Medium because I like the format/aesthetic of their blogs and that it's more of a social share network. But I also feel like posting on my own site (Wordpress) will give me the freedom to stay in brand and write more freely.
I say use both strategically. Use the blog on your website to create what I call "timeless content"... which are things that will always provide value. A good example of this is a good recipe... it doesn't matter if you posted the recipe 50 years ago, 20 years from now it will still be delicious and people will appreciate the resource because of it. So you can use the blog on your wordpress site to offer information that does that for people.
You can use Medium as a way to expand on the key bits of information you have posted on your website and even direct them to it. For example, you can have a post on your website about how to make sure you're covering everything for your wedding, then on your Medium site you can have blog posts about new wine glasses that are in style for the season, picking the right dress, a clever and inexpensive means of getting invitations done and dealing with stress before the big day... and have them all pointing to that article on your website about how to stay on top of everything which ultimately makes them all more meaningful.
You can also use Medium to blog about the effectiveness of your services to advertise yourself, which will ultimately draw them to your webpage. Sure you could blog about that on your webpage and share it the same way, and I encourage you to do that as well. It's just good to take advantage of as many outlets as possible with marketing yourself and set them up to to flow to one another. While Medium provides a community where people can just stumble on to your blog, your website would require people actually coming to it in order to see the content. I say use both to your advantage, why just go with one? either way you're going to need a web page anyways because the blog alone isn't going to encompass sales and all your products and services. so the obvious choice would be to go with a web page..... but it also wouldn't hurt to have another stream of viewers because there's a lot of people who have an automatic defense mechanism up against being sold something, and if you share directly from your site they'll look at it as just bait and ignore it. While they may just be looking for advice on something and come across your Medium blog and be convinced that you actually know what you're talking about and become interested in checking out your site. Nowadays selling without selling seems to work better because everyones' hip to all the tricks and traps people over do. The automated "microwave" world has given people a new sense of appreciation for old fashion person to person contact with a sharp eye for who actually has something valuable n who's just trying to get rich over night.
For the thoughts and experiences you would like to share with the world, then Medium is a great platform as it seems to attract the deeper thinkers.
For your event planning business, I would blog off your own wordpress website. You could form your own FB community around brides and their special event and post your wordpress blogs to this community, and to Google+. Don't forget when you post a blog to Google+ it ranks higher than when you post it on FB.
You can repurpose your blog in so many different directions when you compose it from your own website and you can link out, too which helps your SEO score.
Your own blog - absolutely. You want to keep complete control of your content, brand, customizations, etc. Having the blog on your site helps draw traffic to it which aids in lead generation. The longer a visitor stays on your site, but better the chances of them converting. Use social media and online forums to promote your blog. Share posts over and over again separated by a week or so.
AZ Social Media Wiz
Since one of the things Google looks at in ranking web sites is current content having the blog as part of your website can improve your SEO and even if it generates little traffic on it's own having it as part of your website can increase the traffic to your web site where having the blog somewhere else will do little to help your traffic unless it generates activity on it's own that drives traffic to your web site.
My vote is put it on your web site.
I strongly suggest Wordpress as long as it is Wordpress.org where you are using their software on your domain. I don't know Medium but I do know that any content (blog) you create on your site is your property forever, not theirs (like Wordpress.com). When your blog resides on your website, and you distribute it elsewhere online (like social media sites) your links go directly to your site - and for your goals this is a good way of reaching the goals with increased traffic to your site, the opportunity to build an email list to market to regularly, to clarify your skills and expertise and to increase your Google rankings.
Like everyone else here, I'm recommending that you build your blog on an online property where you have full ownership and control. You may recall the furore with Facebook a couple of years ago when they began charging companies with business pages to reach their audience ( more details at http://kexino.com/marketing/ditch-facebook/ ).
Medium is a popular and extremely powerful channel with tremendous reach. But there's no guarantee that it won't change its terms, features, or business model in the future - or even exist at all.
Without question, host it on your site. You will then want to go to some of these other platforms and contribute. And with most of them, you can point back to your blog. But again, you must host it on your own site in order to benefit from the traffic.
Both. You will want to post first on your blog and maintain all traffic to your own real estate, not someone else's. You can always repost evergreen posts on Medium to build new audience and gain new exposure.
It is a lot more work to manage your own website, especially if you are not technical. You want to focus more on your creativity and less on the admin and maintenance work, because it will eat more time into your writing.
Ask yourself, what would you rather spend more time doing more of.
I prefer to do less admin, as it is a headache, so use platform that make your life easier and let you do more of what you want
Started a free blog on blogger.com about two years ago and am in the painful process of starting a new wordpress blog my website. So, we have written about 250 articles which generated almost NO traffic to my website. I am not familiar with Medium, but I strongly recommend that you consider a blog attached to your own website..
Thanks for the great advice everyone! I will take your advice and build the blog on my website. If there are ever a few blogs that are really interesting that I want bigger eyes on, I'll consider posting one off blogs to Medium.
For me, you can do both. Publish your original content on your own site and do the content syndication to maximize your visibility.
Hi there! Medium is quite easy in use. We've established our own startup recently (https://medium.com/@StudyFAQ ) and now trying to share our blog posts there. But you should always care about the number of subscribers there in order to become popular and create a relevant content.
Yes, Gina Rosales.
The Blog is best for your event planning company.
With blog you have complete control of your content. Blog provide a branding of your event planning company. For event planning, social channel play an important role so don't forget it. Use social sharing button on blog post. Blog help you to drive the traffic.
I almost out of blogs. Medium have an extraordinary "feel and touch", people like and share really easy. Quoting is easy. Medium is my bet for the next months.
Wordpress! Never do anything that would take people OFF of your website!
I do agree that Medium's aesthetic is appealing. I'm biased towards WordPress.org though because it really does give you the freedom to customize your site as much as you can. WordPress.org blogs are also easy to convert to e-commerce sites. A lot of host providers also offer customized email addresses that are perfect for managing business correspondence.