Static site or dynamic site, which is better for SEO?
Static site or dynamic site, which is better for SEO? I am not an SEO expert and just want to know, which is better, or is there is no big difference.
It depends on your defenition of dymanic site. You want to have authority on a topic and static posts that speak to the subject and parent topic with keyword clusters are the best way to do that. Switching keywords based on the search is more related to conversion optimization and not SEO.
I think that it may depend on a structure of your website so if we are talking real cases here, I'd say that the best decision is to hire a decent seo company. Here is the one that I use for my current project - SEO company San Diego. Pretty satisfied with the results so you can contact these guys, I am sure that they will be able to help you.
Dynamic site is definitely better for promoting your site. Pay a lot of attention to keywords. You can independently choose those keywords that seem most relevant to you. From my own experience, I can say that it is very difficult to determine on your own what Google likes or dislikes these days. I would advise you not to guess, but to use special tools for this. For example Keyword Grouper https://seranking.com/keyword-grouper.html This tool once helped me group keywords for my site. Various combinations of synonyms, closely related terms and subject words that must be considered create confusion and lead to incorrect grouping. The same tool gives the result very quickly and without errors.
With the advent of different generators of static sites and special frameworks debate about what type of site is optimal, flared up with renewed vigor.
Dynamic sites, in turn, have variable pages, adapting to a particular user. Such pages are not placed in a ready-made form on the server, but are reassembled on each new request. First, the server finds the desired document and sends it to the interpreter, which executes the code from the HTML document and checks against the files and database. The document is then returned to the server and then displayed in the browser. The programming languages used to interpret pages on the server side are Java, PHP, ASP and others.
Since static sites without generators are more difficult to update, they may be less attractive to search engines. In the top submissions are now more likely to be regularly updated resources with fresh content, among which are more dynamic sites. In addition, in connection with this, advertising campaigns with dynamic pages is generally easier, but with a sudden influx of visitors to successfully promote it is better to cope with a static site.
In recent years, static sites have begun to gain popularity again and push back more cumbersome dynamic resources.
Learn how the share of voice in social media affects promotion.
That actually depends on what you want out of your website like what's the objective for the user on your website.
Also how your website behaves whether it's a client-side rendering or a service side rendering website and whether you've used JS or not.
In my opinion, it's easier to rank a static website but the ranking algorithm considers over 300 different ranking factors. and that also depends on how competitive your industry domain is.
Both static and dynamic have their own set of challenges when it comes to SEO. Dynamic websites require more on-page efforts as compared to static websites.
PWAs (Progressive Web Apps) is the new go-to platform for dynamic websites while static websites are moving to AMP for blazing fast loading speeds.
Here's a good resource: https://www.suntecindia.com/blog/9-important-seo-trends-for-2020/
In terms of SEO, the dynamic site is preferred as dynamic content generated for each user plus it is easy to update using the powerful CMS, WordPress.
Dynamic is better as it would have more content, but as long as you keep updating your static website with new é changed content it would rank as well.
Dynamic site is better for SEO, because the more content you have the better rank you will get.
You mean static websites (HTML only) versus dynamic websites (PHP, ASP, JSP, ...)?
There is only one relevant difference between static and dynamic pages for SEO, and that are URLs. Static pages work "naturally", that is, the organization of the URLs in folders follows the organization of your website, there is only one URL for each page, etc...
If you use a dynamic website, it depends on how do you structure it. If you have a separate server page for each page then it's the same. If you use a front controller pattern, then you should attempt at using URL rewriting, so that your URLs follow the logical structure of your site.
For the rest, there is no difference, as both static and dynamic pages just produce HTML, which is the content consumed by users and search engine, regardless of the technology employed.
Finally it doesn't matter. In both cases you send HTML as a response to the browses or search engine bot.
Well SEO has got nothing to do with the Static or Dynamic approach. As long as the website can be easily crawled its good. Additionally, you may want to learn that for ongoing SEO campaigns its important that you should be able to make changes to the structure and content of the website easily.
See, which one you would be more comfortable making changes in, so it doesn't become a hurdle.
Hope it helps.
Hi MD Sarwar, in my view a website ideally needs to have some level of dynamism with regards to content pages/elements that are changing on key pages and the homepage. This keeps Google's bots interested in coming back to the website and crawling it on a more regular basis.
If the site is static, Google can become disinterested. For competitive spaces such as travel, insurance, loans, mortgages etc.
Dynamism is essential. If you are a small business offering services/products, then its good to refresh your static services/product pages periodically too.
In addition having a blog area on a website can help keep Google interested in your website as well as creating ranking potential and absorbing more traffic, so I would usually recommend websites have a blog area where they can post articles, company news, industry news and so on.
In summary, better to have dynamism, especially if you are SEOing in a competitive sector.
I hope this helps you, please contact me if you want more advice,
MD @ Odyssey New Media Ltd
Static urls are always preferred as it builds url relevancy and trust on search engines. These are good for getting more click through rates as users can easily read the urls. Static urls gives higher keywords prominence. Good according to branding point of view.
Dynamic urls are usually longer .Google (1 of the 4 major search engines) says they can effectively crawl and index them
Read this article by Rand Fishkin to clear all your doubts: https://moz.com/blog/dynamic-urls-vs-static-urls-the-best-practice-for-seo-is-still-clear
No difference, as long as it's made for users, easy to understand and is responsive.
From an SEO perspective there's no difference. Never has been.
By 'dynamic' I take it that you mean a site running off a database as in the case of a CMS platform such as WordPress, Drupal, or Magento? Day-to-day offpage SEO tasks can be easier for non-technical people using such systems, but the result from the viewpoint of a search engine spider - all things being equal - is exactly the same.