Here are the best web design practices for a successful business:
- Keep Branding Consistent
- Develop Strong CTAs
- Social Media
- Fast Loading Time
- Easy Navigation
It's better to define your business category or define what your niche is as web design trends change rapidly.
It depends a lot on the type of your business. The best way for you to decide is to create a list of competitors. Divide them into two parts. The first part would be the most branded and successful ones. Part two would be competitors with less "white" marketing practices but with good search engine rankings. Decide what you would want to work with. Obviously, those designs work well.
Continue watching your competitors.
Once you create a design prototype, go to review sites where people will tell what they think. It helps a looooot!
Ali from PersonalMoneyService.com
If you want to do it alone, you have to do some tweaking on the HTML and CSS. But you must be sure what you will be doing and you should be capable of coding. But alternatively, you can hire a web design professional.
If you are interested in a new approach to web design, I recommend checking the latest projects like https://snowfox.tech. They might seem quite simple at the first sight, but can attract a large audience in case of a proper marketing. I'm sure such projects will become more popular in future, personally I've become interested in them. I shared this information in the hope it will be helpful for you!
Check this fresh post, https://www.forbes.com/sites/denispinsky/2018/02/12/website-design-standards/.
When it comes to web design, I can recommend you to pick a WP theme like those provided by SKT Themes, https://www.sktthemes.net/ and customize it according to your requirements. It will be a great starting point for you, I think.
Much of my advice echoes Jordyn Shawhan (above). Also, template-based sites can be compromised (hacked, directory file corruption, etc.) so you better have a backup plan in the case of an emergency. Depending on the complexity of the site, basic HTML (in the right hands) can deliver a solid, inspired, and fast moving website. Remember that people like to see where they can go before they go, so try to have your navigation visible, not hidden. Start with initial SEO, and then CONTINUALLY improve it according to the results. Tweaks can make a big difference. Last, don't forget mobile, but only include content that people on the go may need to engage with you. The WHOLE site isn't required. Consider a separate small mobile component instead of a responsive solution. They're super easy to keep updated. These are just the mere tips of the iceberg. Consider hiring a professional Designer who is experienced in the biz (longer than 5 minutes) and specializes in working with small-businesses-of-one.
To some degree, it's hard to advise as you didn't say the market you're in...that being said, if you want your website to sell and help your business, there are rules that hold true for all niches and businesses.
Your website has a few jobs
1. Bring leads
2. Educate leads
3. Collect information, so, you can remarket and stay in touch
4. Turn those leads into interested customers
5. Close those leads
From a pure business stand point, that is the priority of any website. Get eyeballs, collect information of visitors, close sales.
So, with that in mind your website should be designed to prioritize those objectives. How to do that, well here's a list:
1. Have content that brings in traffic (content marketing)
The average user nowadays researchers, reads, and visits websites to learn about products. You should have content to help educate and bring in visitors.
2. Have boxes to collect emails
Once someone is on your site, statistically they won't spend more than 1 minute on your site. This means, they grab what they need, leave, and forget you ever existed. You'll do well to design your website so it can quickly gather data from your visitor.
Some ways to do that are:
Install google analytics
Email Optin box up top, at bottom, and throughout pages with content
Some good sites to look for examples are:
And there's many others, but these will do the trick.
A site isn't about looking sleek, and fancy - it's about attracting eyeballs, building trust, collecting data, and using that data to help increase sales. If your site is and sleek and fancy but can't do this stuff, it will never help your business online.