There are standard software available for such jobs.
I suggest you to get software developed for your custom requirement. It will have survey forms as per your company/ product, market, etc. requirement, having no irrelevant columns. Also, you will be able to further integrate data collected/ information with your other systems to improve your marketing and product development needs.
A custom made survey app will be very helpful to fulfill your need. We developed similar app for field survey of health facilities for an African country.
I have used Surveygizmo and Sogosurvey and they are both good tools. I would suggest you start with a free trial for all the tools you are looking at and see which ones have built-in sample surveys and the features you want.