My website is constantly losing traffic for no obvious reason. Why may this be happening?
Who can provide a free expert opinion of why this may be happening? Please contact me via firstname.lastname@example.org. Nothing seems to has changed but we have experienced a huge drop in traffic.
Great question! All websites experience drops in traffic, and this is perfectly natural.
It looks like this question was asked earlier in the year, but I would still like to take the time to answer.
Can you provide specific dates as to when the drops in traffic are occurring? We can use this information to better target the cause of the drop(s) in traffic.
The internet is constantly evolving and changing, as I'm sure you know, and a drop in traffic simply means a natural change has occurred on the web.
I did some research on Google search terms, and what I can see are long tail searches for: personal loans for "fair" credit.
Consumer psychology would indicate that people with bad credit typically do not like to admit to themselves the reality of having "bad" [the focus keyword for your domain] credit, and most are likely searching for "fair" credit instead.
One could then assume [algorithmically] that your website is grouped in a lower ranking category regarding personal loans, which would result in a natural drop in traffic without any changes on your end.
The "fair credit" keyword does not appear in any of your meta or title tags. I would recommend adding this keyword to your SEO strategy.
The drop in traffic could mean a rise in competition from other websites, so you'll want to analyze and monitor what is working for your competitors.
It doesn't look like there are any bad links or spam links to your domain, and this is a very good standard to maintain.
Google makes updates to their algorithm daily, and, sometimes, multiple times on any given day.
To avoid being crippled by Google’s updates, make sure to use an effective cross-channel marketing and traffic strategy that includes social media and other marketing channels.
Website traffic also varies as a result of geolocation discrepancies; thus, website ranking will not be the same as other locations around 67% of the time.
Your advertising activity will play the most significant role in your website traffic. Have there been any changes to ad spend, strategy, etc.?
There are twenty-three 301-redirects on your website. XML sitemaps, canonical tags, and links all need to be updated property for 301 status codes, otherwise, you will get penalized and your traffic will drop.
There is a bad gateway, status code 502, on your NerdWallet links, and the links from Facebook are showing connection timeout as of 11/19/2018 at 5:11 PM PST.
Many duplicate H1 and H2 tags across URLs could also play a role in the drop in traffic.
If there is a drop in CTR from the increase in your bounce rate: Google will lower your ranking.
There could also be an issue with your server, depending on the type of hosting you have for your website, or lack of caching.
Maintaining and increasing your website traffic and high search engine rankings require frequent and consistent effort, especially with algorithms being changed daily.
The best thing you can do [regarding website traffic] is to stay current on the latest updates and best practices to increase your online visibility and grow your business.
Hope this helps gives some clarity as to why the drops in traffic are occurring and provides some great ideas to get your website back to ideal traffic levels.
If I can be of assistance, please don't hesitate to contact me. Thank you.
Check your backlinks. There's a chance you lost a valuable link to your site or a competitor overtook you in the rankings for a particular keyword that generates traffic for you. There's also a possibility that a recent algorithm change is impacting the rankings.
When did that start happening? Because my blog also lost a lot of traffic from Google. It started from 25 May 2018. After that decrease, I migrated to HTTPS and further decreasing. But I immediately updated almost a hundred articles until today, and no significant improvements. There are also a lot of people out there who lose traffic too. Seems it has been a Google dance time. Let's we see what could be happening in one month.
Do you have any targeted keywords, what marketing strategy do you use? Can you share your target keywords? Are there any link building strategies implemented?