To buy likes or not to buy likes?
It's been suggested to me to buy likes on Facebook, YouTube, and followers on Twitter before I start advertising my new small business. How does this work and is it a good idea?
Hi Michellyn, in addition to all the other good advice already posted to not buy likes, here are two other reasons why it's not a good idea:
1. Eventually, it's likely you'll get caught. This happened recently when Facebook deleted millions of fake accounts. Not only did the number of fans reduce on pages that had bought likes from these accounts, but if you had paid someone to acquire all these fake fans for you, you would have lost your entire investment.
2. Depending on how aggressive the fake LIke seller is, on some social platforms you could end up with your account banned for abuse.
I echo what others have said about it being unethical and pointless from a business perspective, but there is a more practical reason as well where it can actually harm you. When Facebook looks at the level of engagement your posts receive, having lots of fake followers means the percentage of those engaged will be extremely low. So your organic reach, which on Facebook is already low, will be even lower because your posts will look as though they are uninteresting and of little value to your audience since none of your fake followers are engaging with it regularly.
The reasons why companies look for Likes should NOT be the "number" of likes, it should be for the Potential Lead Generation from those you liked you page.
Purchased like will do nothing but increase that number at the top of you page, in this is not only not guaranteed to deliver or stay, it is threatened to be removed by the social media network itself, Facebook a few weeks ago started removing all "inactive likes", so? the money you will pay for that is better invested in better social presence, try social media ads!
If you are going to spend your money on any marketing the first place I would start is SEO. Let me know I you would like use to develop a marketing strategy that is catered to your business,
Ideologies aside, you will find that there are two main types of individual that cut corners when it comes to the more "radical" SEO methods, the highly knowledgeable and the least knowledgeable. The answer is partly in the question, raising a primary question: How do you expect to benefit from buying likes? There are valid reasons for doing such(seriously), but if you don't know how to capitalize from the initiative(or what is involved), you are likely to waste your time and money, furthermore risking causing problems for your website profile. I would advise you to stay away from polarized mindsets when it comes to your online profile's promotion, there is a prevailing "holistic" approach to SEO that is almost sickening, you can spend a great deal of money that way just on advice of "what not to do" and very little real strategic advice. Adopt a balanced plan for your online marketing initiatives, avoiding polarized approaches, instead get closer to your strategy gathering concise points of action for your plan, just like a regular business plan, work out the benefits for your investment of time and money. Hope this helps.
your own current network will help you to extend your online network. One of your contact will connect to a new one, and it will keep going like this growing - only with real LIKES & FOLLOWERS.
Only if you want to hurt your brand or business. Your followers should be an audience that share your experience and have a connection with your brand.
Earning likes, not buying them, is the only way to grow a real and scalable following. You do this by creating relevant, meaningful, valuable content; you do this by engaging with likeminded people and customers and interacting with them. You can buy advertising through boosted posts and promoting your page, which will get your messages out to more people and can increase your following. Just make sure to only do this through reputable tactics that follow the guidelines for each platform. Good luck!
No. This can fit in the same category as fake reviews. I've been in a position to be able to point out to a seller that people spotted fake reviews and that it probably shouldn't be done again. It might look good at first on the surface but there's a point to where people will take a second look and wonder if the likes or reviews are real. There's enough likes bought for things now so people do look for that.
I will have to go with everyone else and say definitely do not buy likes. They're not dead accounts, they're completely FAKE accounts. Bot accounts that have been created by programs and put into botnets. They will never interact with your page. Therefore, you will just have tons of likes with no engagement. Social Media likes engagement.
Michellyn you have struck a chord and I am with the group- NO! Earn your following by creating authentic content and by delivering high quality services to your customers. As Brandon said so well, buying likes is building an empty community. Let the community evolve and play an active role in cultivating it.
NOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!! Concentrate on posting quality, RELEVANT content to get the followers you want. 10 followers who are interested in your business are worth 1000 bought followers that will do nothing for you.
Couple points to consider:
1. These bought followers will destroy any attempt you make to judge the effectiveness of your social campaigns by skewing your metrics because they were never interested in your business in the first place.
2. While there is some merit to the idea that a high follower count is some sort of social proof, that is becoming less and less the case precisely because of the prevalence of buying followers/likes.
3. You run the risk of having your account suspended or even banned as this almost always violates the TOS of social networks.
4. Take that money and spend it on promoting the quality, relevant content we talked about before to grow your audience that way.
Hope this helps!
Hi the question is: What type of products or services do you offer?
Now Social media are the key to inbound marketing.
Therefore, you will need to guide your audience during their buyer journey.
Remember that about 70% of the buyer decision to buy is already in place before even seing your offer, or talking to sales.
So you in reality want to attract your persona not anyone. You want to give them value first but value is always targeted to your persona.
If you follow this simple logic, you can clearly see why to buy random followers is a waste of time and money.
It is hard to build content and give value, but if you work hard, and follow some simple steps and have clear in your mind who your buyer persona is then the hard work will pay off.
All that said, you must consider the product of service you sell.
If you sell a commodity maybe then increasing traffic by buying followers could (i say COULD) help because your persona profile is very general.
In all other cases your persona will be much more specific therefore the buying of followers is a nonsense.
So it is a technical business consideration that should guide you.
Ethic has really nothing to do with it since you are not breaking any moral or coded law and you are not damaging anyone by buying a few thousand followers.
It is NOT spam because you are not forcing your content on people randomly.
The reason why google is acting against it has nothing to do with ethic but with the logic I tried to explain above.
In fact, an important part of your Inbound will be metrics, measurement of your actions to increase traffic by targeting personas. Google offers tools to analyze your performance therefore google MUST find a way to exclude traffic that i NOT real.
Hope this help.
Normally we encourage our clients to be as authentic as possible, but if you are jsut starting out you may want a small amount get going. Facebook up to 100. Make sure you use facebook targeting and put your business in front of customers interested in your industry and make some posts that are relevant to this market.
In Twitter just follow people in your field and make posts related to your business and people will follow you back. I wouldnt do this on you tube. You should be optimizing your content and people will view it. Once you have some success, then advertise your business and include social media links to your pofiles. This should give people a clearer idea of what you are about.
As a Digital Marketing Manager, I always tell our clients never to buy anything online in a vain attempt to boost your ranking, period. This goes for likes, reviews, backlinks, etc. Google's algorithms are combating this type of spam all the time and whatever gains you make will be short-lived, at best. And Google will penalize you by giving you the "Google Slap" and burying your site much deeper in SERP's for keywords you want to rank for that are important and define your business.
I agree the answer is no for ethical reasons. We should be doing everything we can to get rid of these types of black hat operators. Not supporting them is step one.
How it works is they write a program to automatically generate fake accounts. Their bot will sign up with Yahoo or Gmail to create a new email address, then the bot goes to Facebook, LinkedIn, Twitter and other social media platforms to generate new accounts on those platforms. One person can have thousands of fake accounts which they deploy with another program they write to automatically visit their clients content pages and Like it.
The big social platforms hold registered users as a huge piece of the their corporate valuation. For that reason they have no vested interest in eliminating fake accounts. For the sake of their reputation, they must publicly claim to police this activity, but it's not in their best financial interest. If FaceBook for example were to reveal that hundreds of millions of their accounts are fake and another quarter are abandoned or rarely visited their stock would take a massive hit and their advertising revenue would plummet.
Besides, as others have mentioned, the small boost in page rankings from fake Likes are nothing compared to finding and engaging real people to build your business.
When you buy likes, followers...etc You are building an empty community. Most of the time these are dead accounts, people from over seas...etc.
With certain systems it will open up options like Youtube it will open up my functionality as you get more subscribers.
But it will not build your business, you will not get new leads at all.
Think of it like this. Image you are setting up a massive event and someone tells you to buy as many chairs as possible. So you buy 5,000 chairs, you let everyone know you have 5,000 chairs. people are like wow you have 5,000 chairs.
The kicker is all the chairs are empty. So when you go on stage and ask them to connect, share, comment, like, go buy something. Nothing happens because you are in a empty room with 5,000 empty chairs.
You need to build your community by connecting with people, provide them value and support.
If anyone asks you to buy Likes run the other way.
Absolutely no need and there is no justification to it. Focus on content, use the right hash-tag - remain engaging and relevant - and likes will come. Every genuine like is an opportunity, rest is just make-belief.
Hi Michellyn ~
Someone asked this question here once before. Unequivocally, NO, do NOT buy Likes or followers. What is the point of having fakes just to look impressive? These non-existent or spam accounts will not help you build your business. Much better to start slowly and steadily, and provide worthwhile content your potential customers can use. You can start to build a following by following others; in most cases they will "Like" or Follow you back. You can also Retweet and Share others' posts on social sites, and this helps spread your influence because those whose words or images you share will usually again share your post with their Followers.
Finally, consider starting a blog once you have your yoga business up and running. It's one of the best ways to provide valuable information to potential clients, and you can share what you post on all social media.
Good luck to you!
I am personally against it on ethical grounds but if that is no issue to you it can help a little.
What is usually implies is that a "company" has several dummy accounts on various social media platforms and you can pay them to have all those thousands of fake followers and likes. Those empty likes can make you look a little more impressive to potential real followers.