How can we promote a restaurant under new management, any slogan ideas?
Hi, I have purchased a restaurant franchise in a mall location. We are doing a relaunch in a couple of weeks. We want to put a sign up stating that we are new owners or that it is under new management.
Does anyone have any ideas of a better more catchy slogan?
Your objective should be not just "catchy" but to DIFFERENTIATE your restaurant from all others in your area. Focus on what kind of food, what style, what kind of atmosphere, what price point, etc. -- what makes you ONE OF A KIND.
By the way, why is new management a benefit? Was there a problem with the old management? If so, you may want to consider a whole new name, or temporarily calling it "The NEW [Current Name]."
Dramatize and make SPECIFIC what you're selling -- e.g., "The NEW XYZ Diner -- Faster Service, More Affordable Prices!"
The number 1 rule is to differentiate yourself and be bold, consistent and very repetitive in doing that.
Be funny, and localize your message. Something that will make people smile when they walk by. You can also put a flash code to know more about the new management.
I would also recommend to do a grand opening + a special dinner with influencer/press/local media.
there is a fantastic tool which provide this sort of campaigns. http://invitethemedia.com
Hi, I don't think management team is so important for people but quality is more important.
If you wish to relate both togather, you may go like this:
" A new management who undrestands QUALITY for any TASTE"
If you let me know the type of your restaurant and food you serve a better message can be crafted.
May I know the restaurant name? so that I can suggest some catchy slogans
When your going to relaunch your new purchased franchise restaurant, its best if you do some gimmicks. You may want to have some freebies or discounts for the first 50 or 100 people to be serve in your franchise. Or you will conduct a raffle draw, etc. One thing also is how to deal with the customers. Maybe your receptionist will wear something unique then give some coupons on people walking by.
With regards to the slogan, I cant think of something catchy. Well, its nice if the slogan has something to do with rhyming and its better if its unique as well.
Wash your hands, Food we gonna serve is Finger licking!
Wash your hands, as you gonna lick your fingers!
You can use before-Now signage with before image shabby salad/desert served with now as beautifully served salad/desert, just make sure that you use dull colors in before image and attractive yellow dominating color for now.
Hope this help you in decision making. best of luck for your new venture.