We are in the sector of video creation(includes course videos, marketing videos and post production). What will be the best way to get clients?
We offer the following services:
1. Creating training videos
2. Creating Marketing videos(with high end visual effects)
3. Provide Voice overs
4. Content writing and review
Do you have a system that will catch clients and bring them "on board"? Once you get interest can you convert them in to dollars?
Hi Parth. You're asking the best way to get clients so I'm assuming that you are starting off or still quite new in the market? How about producing short promotional videos for two or three of your local NGO's? Not only will you be able to showcase your skills to the market, but you will immediately have the goodwill, and solid referrals from community members that is usually respected. Just a thought..
As you work in video production, the most basic answer would be to make a video.
Sounds stupid I know, but it's true.
Showcase what you can do, if people like it they will contact you for work. Have you already done work? Then get it out there.
Again, it's a basic answer, but a good one.
Use Education-Based Marketing.
Show people the value and power of video as a marketing tool and then teach them how to do it for themselves.
Sounds crazy right? But it works. That's why thousands of companies and organizations around the world use Education-Based Marketing.
Look for the two videos I have posted on my mosaicHUB profile (What Education-Based Marketing Is and How Education-Based Marketing Works) for a complete explanation.
Video is a difficult sell for three reasons: 1) Quality video production, editing and distribution services are expensive; 2) Prospective buyers find the technology and process mysterious and potentially beyond their reach; 3) They don't see the enormous value - but easily understand the enormous price.
Good luck, Frank
Hello Parth , You are in very creative sector , How to get clients is very good question , your clients are behind your door but How to bring them , your market expects to see something real creative ,very attractive , you may look for well know & famous brands or names to work with , may be you need to work hard for it - you may need strong public relations to go through but once you work for few strong names the rest definitely will come searching for you ,I am sure of that , best luck .
There is a growing market for your services and the www is your net to catch clients. Show case some of your best work on your site and on YouTube and you should get all kinds of great leads. I know a lot of people and companies that could use your services.
Create a video of what you can do that will appear like a feature film and instead of telling them about it perform each of these services in your video.
Find out who is training? Easy example: Surf the National Speakers Association. Many speakers training and would be interested in a video training platform. Market to them...they buy.
Where are you based ? I may be in a position to put some business your way...
PM me and we can talk.
Good question! As a marketer of digital video communication products, TalkFusion, I totally agree with your marketing strategies. It's all about figuring out who you believe most desperately need your service. One would have thought that in this rapidly growing age of video communication technology, every business would realize the importance of using video to leveraging their services and profitability in this competitive market. I normally tell my clients( GOOGLE purchased You tube...there's a good reason for that).
From my experience, I've found that sharing my products with even the most "technology naive" clients can be surprisingly rewarding....After all, it's about how open and receptive your prospect is in embracing the latest technology.
"Helping businesses communicate better"
build strategic relationships with adult training & re-education to help adult learning with your brief video training techniques and you will capture a market segment
Advertising with websites thru SEO optimization can also be helpful with an online presence
As Razor Sulemon, founder of Achiever's, says - the 2 key questions you should be asking are: 1) where do I play? and 2) how do I win?
WHERE DO I PLAY
This is really all about your market segmentation. Who are your perceived customers? Where do they hang out (physically and online)? What are their biggest problems, desires and fears?
First, open up a spreadsheet and make a quick list of half a dozen target customer segments off the top of your head, either based on intuition or your market knowledge. For example, you might come up with amateur musicians, online course instructors, aspiring comedians, technical trainers, etc.
Next, alongside each of your listed segments, state how likely you think the segment is willing to pay or how severely they are suffering from a problem that requires your solutions. Scale this on a rating system that makes most sense for you (e.g. 1 for low pain point or low willingness to pay and 5 for high pain point or high willingness to pay). For example, you might assume that online course instructors have a high pain point for putting together video content for their courses and delivering them in great style and that they will have a high willingness to pay so you will give this 5 points. Do this for each of your segments.
And finally, on the third column, list where each of these segments will most likely be accessible and grade it again according to your own scale. So taking the online instructor segment again, you might say that they are most likely going to be on online teaching sites such as Skillshare or Udemy. And since instructor names and usually their contact info are quite visible, you will have a give it a high rating for accessibility.
Collect all of these, go through your list, add up the scales and then pick the segment that comes out on top. Go after that segment and try your best to learn more about their needs and whether your assumptions about them are correct. If your assumptions are proven wrong, go back to your spreadsheet and adjust, targeting the next market segment. Rinse and repeat.
HOW DO I WIN
This is all about your value proposition. Once you've identified which segment to go after, understand their needs and craft your message according to what they tell you. In fact, you should strive to use their own words back at them in order to position your products and services! For example, if online course instructors say that their biggest problem is in post-editing their screencasts, then you may word your copywriting to address EXACTLY what they are complaining about, e.g. "XYZ Inc. will take care of your video post-editing so you can concentrate on your teaching!"
As with all advice, you may have to massage any of the above to make it fit your particular context.
Hope this helps to get you started!
Start finding experts in your field, talk to them, figure out who your main competitors are. Check out BUSINESS MODEL CANVAS - what NEED are you solving? what problems are you trying to solve? What customer segment are you targeting first?