1. Start with a clear vision of your customer segments, and their business needs
2. Understand the specific need(s) your firm satisfies
3. Be able to explain your firm's differentiation
4. Develop a hit list of "top prospects"
5. Network, and leverage technology like LinkedIn, Meetup.com, etc to meet your potential clients
6. Look into SHRM or other industry groups to see what options are available
7. Identify venues / professional events your firm can sponsor to begin driving name recognition in the area.
Well from your description of your company I am a little unclear as to exactly what your business model is representing. Is your business model recruitment, payroll & projects? That is a pretty broad definition. Payroll for whom? Just within your company or are you wanting to do payroll for other companies? Projects what kind of projects?
The more clearly you can define exactly what your company does than the easier it is to define your target market. Without those two things clearly in mind any marketing you do will be expensive and you will get little return business for your marketing dollars.
Silicon Valley is full of industry and trade associations, and most of them have regular meetings. Make the rounds, build relationships. Everyone you talk with ask about what other organizations you should visit.
Know what sets you apart, so you can generate some interest. What do the companies there need? What size companies will you target? What industries? How do they get their HR needs met currently? Why should they consider you?
Rob suggests SHRM, but there you would be talking to others in your field, perhaps competitors, or else HR people for large corporations. I think it's better to go to other industry groups.
If you're not familiar with it, check out IMC Norcal (Institute for Management Consultants), which has a Silicon Valley branch.
Determine your target market.
Determine your ideal client.
Determine where they go for buying information.
Determine the problem you solve.
Determine the results your prospect will get from working with you.
Determine why someone should work with you, i.e. what makes you different from every other similar vendor on the planet? (Hint: It isn't great service, great customer support, extensive experience, etc.)
Use the Marketing Equation of Interrupt, Engage, Educate and Offer to create your messages, ads and marketing collateral.
How do you market yourself now? Are you looking for guidance on finding talent to fill the new roles in CA?
What makes you different from everyone else doing the same thing?
This is too big of a question to answer on here and you should utilize an expert. The first thing is to find a firm that has the ability to understand your company, services, background, goals, etc. to help define your target audiences. From there specific messaging that speaks to those audiences is developed.
You may want to contact the local chapter for the Society For Human Resources Management (SHRM.org) in the area and see if you can do a presentation to the members of the services that you offer.
The other respondents all offer sound suggestions.
One possibility is to build and approve several Continuing Education courses for the associations servicing your target clientele. Many have education requirements and welcome new providers of such presentations, If you have the expertise, it will get your name in front of professionals keeping up on changes and trends.
First of all, you have not mentioned your industry and kind of people you are looking to hire. Try to be very specific, including the things you need. Once, it's clear, people might approach and you could advertise on the link din and other related industry. You could hire a experienced person to get the things done. Pradeep Berry
This is possible as a full engagement. You are talking about the go-to-market, business development and core strategy. This requires a strategy dvelopment process involving discussions and group sessions. But like any services marketing activity, this is no different. Most important is to know the thought process that must have already gone into before planning this venture.
First, understand the economy pattern of the region. Try to find out the available resources and the required resources. If the HR are already available pick those in your database and if the HR to be inducted then you should have a broader approach.
Regarding projects.. First find out the existing pattern and their strength and weakness.. Work on those weakness and give them the solution..
You will be able to make your way.
ALL THE BEST.