Most comments have answered this. Marketing strategies work well together. For example, paid search in conjunction with retargeting to drive conversions will boost your overall marketing performance. This with a strong SEO strategy can effectively drive new, highly relevant traffic to your site. Tracking and measuring your efforts is vital too. Hence an overall Digital Marketing Strategy is imperative. Good Luck.
Im not sure SEO = getting more clients right of the bat, as many have already mentionned, marketing is not just online and doesn't just mean doing SEO.
SEO is not something that is "done", but is an ongoing long term task.
You mention outsourcing this to India, keep in mind that your site has many languages, which means your are targeting many different customer segments, therefore your SEO work must be multi-lingual and each page adapted to the language you are targeting.
SEO is more for visibility and helping clients find you, but will not insure that you acquire a new client. Acquiring a new client depends on many other aspects of your business:
- is the information clear and easy to find / understand on your website
- do you have a rapid response rate to customer emails / requests
- are your brochures / travel offices communicating well
- do you have tesimonials and referals on social networks (TripAdvisor is impotant in your case)
- are you active on forums in the travel industry
this list could go on...
First ensure that all best practices are in place: SEO can certainly be effective in driving "traffic" to your site, however, it does not always attract the quality of engagement that most desire. Also, what is the compelling call to action or attraction for the visitor upon landing on your home page? Then, how are you capturing the visits as leads? Then what is the internal process for following up on that lead? The fact is that "traffic' in itself is not the goal, rather the quality of and process for engagement is where the pay-off is. A solid marketing plan should include a scheduled mix of mediums: SEO, email, Direct mail, mobile, even tele-marketing and so on. Some combination will be relevant to your segment for sure. The key is to set a monthly budget that makes sense for your model and stay the course, as marketing is key for growth.
There must be proper Marketing plan in terms of getting traffic on site. First of all you have to build good looking and eye catching site which will help to stay visitors on site. We need to review your site and goal then we can make proper planning according to Website Marketing Requirement
SEO just means for some specific keywords, your site is listed on the first 10 pages of search results for those keywords. That's all. It doesn't mean new clients or new visitors. You shall have a good marketing plan, a good landing page and be active on the net.
Start social media marketing with Seo. After month you will see results.
This is a broad question, but here are some things to check out:
1. What keywords are you ranking? You may rank well for keywords that have very low traffic. I would use a Keyword tool like SEMRUSH or keyword spy to determine the traffic. Also Google Analytics will help you to see the traffic you are getting.
2. If the traffic numbers are high then you have a conversion problem and I would look at your website and see where the visitors are leaving. You can then plug the gap or change your site to increase conversion rates.
As to another strategy I would use social media for both business types. Facebook particularly offers very good demographics which allow you to directly target your customers for low ad spend.
this is what i do and it works great for signing new clients...i dont know what kind of business you run, but i have an online marketing firm..what i do is go to meetup.com and find business groups that get together at least once a month. hand out cards, laugh and have a good time. you'll make friends and people will think of you when your service or product is needed. the most important thing and hardest thing is to not give up. the more hands you shake the more people you make laugh chances are you will meet someone that needs you. i had gone to 34 or 35 meetings in a matter of 6 months and got nothing out of it except meeting great people. one day i was having lunch with a friend when a gentleman called me. i forgot who this guy was, but it turned out he was at the 4th meeting when i had met him. it turns out that this man went back to France, where he owns and operates 15 car dealerships. he hired me one week after we talked on the phone. to this day he is my biggest client. point is don't get discouraged. you are the only one that can make or break this venture. give yourself all the credit, if you win, do the same. online is not the only resource you have access to.
What is your definition of SEO? What specific actions have you taken to implement on your site and outside (such as other social media sites, blogs, e-mails, etc.). What is your website address?
SEO is just one part of the large picture. You need a complete marketing plan and strategy - perhaps a team to implement it also.