Most comments have answered this. Marketing strategies work well together. For example, paid search in conjunction with retargeting to drive conversions will boost your overall marketing performance. This with a strong SEO strategy can effectively drive new, highly relevant traffic to your site. Tracking and measuring your efforts is vital too. Hence an overall Digital Marketing Strategy is imperative. Good Luck.
Im not sure SEO = getting more clients right of the bat, as many have already mentionned, marketing is not just online and doesn't just mean doing SEO.
SEO is not something that is "done", but is an ongoing long term task.
You mention outsourcing this to India, keep in mind that your site has many languages, which means your are targeting many different customer segments, therefore your SEO work must be multi-lingual and each page adapted to the language you are targeting.
SEO is more for visibility and helping clients find you, but will not insure that you acquire a new client. Acquiring a new client depends on many other aspects of your business:
- is the information clear and easy to find / understand on your website
- do you have a rapid response rate to customer emails / requests
- are your brochures / travel offices communicating well
- do you have tesimonials and referals on social networks (TripAdvisor is impotant in your case)
- are you active on forums in the travel industry
this list could go on...
First ensure that all best practices are in place: SEO can certainly be effective in driving "traffic" to your site, however, it does not always attract the quality of engagement that most desire. Also, what is the compelling call to action or attraction for the visitor upon landing on your home page? Then, how are you capturing the visits as leads? Then what is the internal process for following up on that lead? The fact is that "traffic' in itself is not the goal, rather the quality of and process for engagement is where the pay-off is. A solid marketing plan should include a scheduled mix of mediums: SEO, email, Direct mail, mobile, even tele-marketing and so on. Some combination will be relevant to your segment for sure. The key is to set a monthly budget that makes sense for your model and stay the course, as marketing is key for growth.
There must be proper Marketing plan in terms of getting traffic on site. First of all you have to build good looking and eye catching site which will help to stay visitors on site. We need to review your site and goal then we can make proper planning according to Website Marketing Requirement
SEO just means for some specific keywords, your site is listed on the first 10 pages of search results for those keywords. That's all. It doesn't mean new clients or new visitors. You shall have a good marketing plan, a good landing page and be active on the net.
Start social media marketing with Seo. After month you will see results.
This is a broad question, but here are some things to check out:
1. What keywords are you ranking? You may rank well for keywords that have very low traffic. I would use a Keyword tool like SEMRUSH or keyword spy to determine the traffic. Also Google Analytics will help you to see the traffic you are getting.
2. If the traffic numbers are high then you have a conversion problem and I would look at your website and see where the visitors are leaving. You can then plug the gap or change your site to increase conversion rates.
As to another strategy I would use social media for both business types. Facebook particularly offers very good demographics which allow you to directly target your customers for low ad spend.
this is what i do and it works great for signing new clients...i dont know what kind of business you run, but i have an online marketing firm..what i do is go to meetup.com and find business groups that get together at least once a month. hand out cards, laugh and have a good time. you'll make friends and people will think of you when your service or product is needed. the most important thing and hardest thing is to not give up. the more hands you shake the more people you make laugh chances are you will meet someone that needs you. i had gone to 34 or 35 meetings in a matter of 6 months and got nothing out of it except meeting great people. one day i was having lunch with a friend when a gentleman called me. i forgot who this guy was, but it turned out he was at the 4th meeting when i had met him. it turns out that this man went back to France, where he owns and operates 15 car dealerships. he hired me one week after we talked on the phone. to this day he is my biggest client. point is don't get discouraged. you are the only one that can make or break this venture. give yourself all the credit, if you win, do the same. online is not the only resource you have access to.
What is your definition of SEO? What specific actions have you taken to implement on your site and outside (such as other social media sites, blogs, e-mails, etc.). What is your website address?
SEO is just one part of the large picture. You need a complete marketing plan and strategy - perhaps a team to implement it also.
Have you installed Google Analytics or any other data analytics code on your website.
Understand visitors behaviour on webiste and then do the changes. If possible do a/b testing.
Do Search Enginge Marketing (Use Remarketing in Google Adwords its very effective)
when it comes to seo where most companies fail is the initial research, if you pick the wrong keywords/phrases to target this will affect everything. You may pick a keywords that has high traffic therefore the key phrases will take time to reach it full potential, chose a keyword that gets to page 1 quick could basically mean very little traffic.
If I can help further just give me a shout.
That could mean two things:
1) You have yet to achieve your search targets; or
2) Your real problem is converting existing traffic. It's a trickier problem, you have to get inside your customer's thought process and overcome their objections. Bad design can be a lack of trust, shipping fees kill sales, and payment gateways can be other reasons why online customers visit your site and purchase elsewhere.
I agree with Mary and Brad. There is more to marketing than SEO on its own. You have social media pages on Facebook and Twitter. You can use those social media outlets to engage more with your prospective clients. Draw them in by asking them questions about their likes, run a promotion etc. On your blog you just have social shares with facebook and twitter. I would suggest that you use a plugin that allows readers to share across a whole range of social platforms including emailing.
I would analyze the demographics of your existing customers and direct marketing campaigns to that demographic.
I would also put a sign-up page on your home page for people to subscribe to your special offers. I think you also need a bolder "Call to Action" statement on the home page and even a video testimonial of people having fun and commenting on how fabulous your luxury vacations are. You can also post the video on YouTube.
You could also produce an electronic press release to send to travel agents around the world who could potentially promote your tours if you have room in your price structure for wholesale pricing.
Good luck with your venture.
There are a number of things you can do SEO on... so,I will make an assumption that you are referring to your website.
What SEO has been done and did you do it yourself? Using outdated methods may no longer work and some can be detrimental to rankings.
Has onsite SEO been completed on your website? If not you are fighting a losing battle with other SEO efforts.
When did you do SEO? It can take time for better rankings to happen.
What is your competition doing? In a competitive market, you need to do it better then your competition to get ahead of them... everyone can't be on page 1.
How has your SEO efforts improved your search ranking? If you are on page 1 of searches and not getting business, there are other issues to address.
What other marketing are you doing? The more ways of reaching your target market, where they are looking, the better. Are you mobile friendly, are you using videos, social media??? The travel and tour industry has a large market using mobile devices, so being mobile friendly is essential for those potential clients. Videos and social media can work well in your industry... if done right.
When you are in need of clients, you need to look at your overall marketing plan to figure out what you are doing right, what your doing wrong, what you not doing that you should be and what you are doing that is just a waste of time and money. Then you can put together a plan that will get the most out of your marketing.
SEO is one component of online marketing, that's why there's SEM, search engine marketing. You can't just put a big sign in your window (SEO), you have to put out flyers (status updates), brochures (profile pages on LinkedIn & FB), and hand out lots of business cards (email blasts with Constant Contact or other system). You also have to respond to anyone who Tweets about you. Be sure to be located on FourSquare, etc.
Yes, it's a lot of work. Hootsuite can help. But, that's what's required today.
I have known a company which is needing SEO for their site
Contact us through their contact form on the website,
Their site is http://cyclinghighlights.com
I would ask a few questions:
What types of marketing are you doing? Is your target market large or niche?
How long has the site been live?
Have you asked people to search for you? Where do you rank?
What's the demand for your service? Are you priced appropriately to longer lived competitors?
I hope these questions help you. Good luck getting more customers!