What are some keywords that can raise the Google ranking of my new website?
My website is for Yoga & Mediation Teacher Training and Retreats. What kind of keywords should be used to raise the rank of the website in search engines? Or more specifically, what can be added to the Wordpress website template to rank quickly? Thank you for your advice.
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Jul 22, 2015
I hope I am not too late!
Make sure that the template you use is Responsive, light (not bloated with unnecessary features) to make sure your site loads fast, start focusing on your local target (your area). Now, you have two root keywords, Yoga, and Mediation, then you have training and retreats. This will not make it easy but doing keyword research first will give you a good idea on which keyword you need to focus on and make a primary keyword, and which one would be the secondary keyword.
Ask yourself the following:
Am I a Yoga teacher first, or
Am I a Mediation teacher first, or
Am I a Yoga trainer first, or
Am I a Mediation trainer
Also, what about the word 'Retreats'?. Do you have a retreat where someone would need to go to?
So the more you know about yourself and what is the main 1 service you want to offer, the easier it would be to target and rank!
Keyword (this is just an example)
If you are a Yoga Teacher, then something like 'Yogateacher.com' will suffice. If you are targeting customers in your locale area, then something like 'location+yogateacher.com' if you are in the US. If you are in UK, or another country where you might need to use .uk (or any other TLD) then go ahead and do it.
Note: you don't really need to use Hyphens especially if you are thinking about your prospects and users easily remembering or typing your URL.
Again, the above is just an example to maybe give you an idea about the domain name but keyword research first would be needed.
Hosting: If you are targeting customers in your area, in UK for example, then make sure that your site is hosted in UK and not in the U.S. (choose your data center location according to the country you want to target).
There are many things to consider before even choosing a domain, hosting, and so on, and unfortunately, space and time does not permit me to provide you with all the detail, but you are welcome to ask and will do my best to answer and assist you!
Jan 30, 2015
Choose best keywords with keyword research tool, Get such tool from sites like SEOclerks.
Dec 19, 2014
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Sujit Singh
skype - sujit.seoservices
Dec 19, 2014
I use all the techniques I've discovered over the past 5 years below - through hard work failure and great success so through sweat, tears and rejoice i know these work.
Think of keyword themes per page not single keywords - that you'll cover the long tail keywords as part of your theme.
Start with the top level keywords and allocate them to a web page.
But first your domain choice is crucial as is the way you layout the keywords in each page.
So
1. Website could be yoga-meditation-teacher-training. Now I'm not sure where you are but if in the uk .co.uk would be good
2. Keywords
Break them down around
Yoga
Meditation
There will be quite a few - the top ones would be
Raja yoga meditation
Sahaja yoga meditation
Yoga nidra meditation
Yoga and meditation retreats
Yoga meditation music
Yoga meditation youtube - you could add a video to this page
Bikram yoga
Lenovo yoga
Core power yoga
Yoga poses
Yoga pants
Yoga mats
Yoga for beginners
Yoga weight loss
Yoga benefits
Yoga videos
Types of yoga
Yoga exercises
Yoga clothing
Yoga meditation for beginners
Yoga meditation techniques
Yoga meditation holidays
I'd start with the keywords that include yoga and meditation
Now i use an online software called awr cloud - about £20/mth
Load all the above keywords into awr cloud and point it at your website.
This will tell you
- what the ppc value is if less than £5 then there is low competition so you should rank
- it'll tell you the monthly volume - go for those with 100/mth or more
Build each page around each keyword as follows - eg yoga meditation music
1. The website url needs to be
Yoga-meditation-teacher-training.co.uk/yoga-meditation-music.html
Straight away your url is very keyword focused
2. Web site title
Needs to be keyword (kw) focused and emotional to catch attention and cause the web browser to click on your site in google search
Something like
Yoga Meditation Music - Find Peace Within - Meditation Music for Yoga
3. Meta description - only use the keyword once AND make it stand out by using >>> and !!! Make sure its exactly 156 letter long - I did not count the letters and spaces in my example
The meta description will show under your title line on google search so its key !!
Also drive a call to action
Want to find your inner peace - YES??? > Our Yoga Mediation Music is like No Other >>> Contact Us Today >>> ALL ages Welcome to our Meditation Yoga
You know what you're targeting so modify the title and meta desc – but keep the keywords where ive placed them and use the ??? And >>>
4. On page keyword placement and density is key
Place yoga meditation music (ymm) in bold as a title to the page - label this with a H1 header
5. Copy your meta description word for word and place it in bold towards the top of the page
Google has a habit of showing what it thinks is more relevant page content in place of your well crafted meta description in search - this is all very well but not at all eye catching
This can be overcome by sticking your meta desc at the top,of the page to help ensure google shows your meta desc
6. Add ymm towards the front of the first 2 paragraphs of your content and in the very last paragraph.
7. Add ymm maybe 1 or 2 more times through out the page
8. Add variations and parts of ymm thought the page
Eg add
music for meditation
Yoga music
Relaxing music
Yoga exercises
Meditate
Musical
Ie play with word variations
Words with the same meaning
Same word different form eg musical / meditate
9 use http://tools.seobook.com/general/keyword-density/
When you've uploaded your page run it through http://tools.seobook.com/general/keyword-density/
What you'll need to see is
- single keyword column
Yoga 5%
Meditation 5%
Music 5%
Ie 5% ish and less google will not be clear on your theme any more and its spammy
- double kw column
Yoga meditation 5%
Meditation music 5%
Yoga music 5%
- 3 kw column
Yoga meditation music 5/7 %
9. Create a google plus page and link it to thud page - and - link this page to your google plus page
10. Use small kilo byte images and make sure the alt tag includes the key word
11. Have at least 5 pages to your web site
12. Add menu links and links inside your content so that all pages are linked to each other
13 add articles to reputable sites / forums / blogs and link to your site
Do this slowly otherwise it'll look like link spamming
And keep it genuine ie good articles relevant
14 build you tube videos relevant to each oage and link to the you tube site from your web site and visa versa - also host the video on your page but make sure its not too big a kilo byte in size
15 register your site on google web master
Think thats it :)
Dec 23, 2014
How come i missed your wonderful advise. Sorry delayed but referring it now. Thankful to you to share me great advise.
Jul 22, 2015
@Sean! I highly do not recommend using a long and difficult to remember, market and brand domain! Using keywords in your domain used to be a great strategy but now, it is better to make it easy for your would be customers to remember your domain name, avoid having them type a very long domain name especially with (-). I was able to optimize sites with only one keyword in the domain name, and no keyword in the domain. The main thing to focus on is your Users first, search engines second! Great content, site structure and easy navigation are important. Also, when thinking of a name for a domain, avoid domain names that can easily be misspelled! I know of a site that uses the word 'complete' as 'compleat' instead of something like 'complete restoration' and they were wondering why it was difficult to provide their website URL to their would be customers!
Since Sarvottam's site provides a service where your customer would come to you, I recommend you target your local area!
Dec 13, 2014
Hi Sarvottam, according to my experience ...in order to raise Google ranking you should first define keywords from your niche and then start working on process of optimization. You can define your words by using Google Planner, or Google suggestion option just to get a clue what kind of words you can use. There are lots of tools on the internet which can help you in a selection of that group of words. Long tail keywords are also very important if you want to create a quality content on your website. One tool which can help you a lot in this process is http://ubersuggest.org/. It can give you ideas about your keywords. And don't forget...in order to attract visitors to your site you must prepare a good content, because CONTENT IS KING :).
Dec 13, 2014
Hi, Thank you very much ! It is cool keyword suggesting tool. I agree that a visitor needs self satisfaction in order to enroll or buy the product and on top of What is in it for me is intense desire of buyers !!
Dec 12, 2014
Sarvottam, I would not worry about rankings at all. focus first on your local area. If you can get 10 people to sign up for a Yoga or Meditation Teacher Training course, they become your marketing army. Focus on building your initial business organically. You will NEVER EVER be able to depend on Google or any other search engine to have your best interests at heart. If your business relies in it...you are screwed.
When I first moved to Asheville, I went to every marketing company in town and introduced myself and said I run a web design company. I would love for them to consider me for any projects that come through their door. At that time, I had created
1 website!
The first year was a little slow, but the leads came in. The second year was better, and the third was great. Yoga is a relatively saturated marketing for SEO. Social Media, local alliances, and creative marketing are going to be your least expensive and best allies.
NOW...that isn't to say you can't add your company to Google Business Listings for Yoga. That is a quick way to show up. There are several quick and easy ways to show up. Probably a lot faster than counting on Google to rank your own site at the top.
Be creative.
Dec 12, 2014
Dear David,
Thank you for your suggestion and indeed it is starting from Scratch game for me for Meditation Teacher Training at Shree Mahesh Heritage, but my clientele shall be Indian inbound travellers. not local. But thankfully i have started getting inquiry and wish to speed up the process to reach to world community of meditation learners and for people who willing to become meditation teacher. I need strong presence in online world or travel forums to people to reach us. But as you rightly said that, 10 students will be my army to fire in the world market about course & program. Thank you again !!
Dec 13, 2014
Think about forming partnerships with other entities that are bringing others to India. Maybe your training course can actually be packaged with their travel offerings? Good Luck.
Mar 16, 2015
Namaste David, I agree with you and with my best research and hard work today my website is on top ranking in google. you can with couple of key words - meditation teacher training india or meditation retreats in india . meditation school in india but it is really a big travel market for visitors from abroad and i need to be more specific to budget travellers who like to go for long term stay with vague to meditation.
Advise some people or sites which can be helpful to bring people to school. Kind Regards,Sarvottam
Mar 16, 2015
There my friend you will have to do your homework. I would start by looking into companies or services that plan holistic travel retreats to India. Think about services that compliment yours. This will help you form great partnerships and alliances with local and semi-local businesses that share a common target market as you.
Dec 12, 2014
The best advice I can give is to detail your customer explicitly. Then think of terms that they would be using to find you. Then write your content to include such terms, so Google matches you with what they are looking for. That is 25% of the battle. The other 75% is building your website's popularity so Google thinks you are not only relevant in terms of content, but popular enough that Google should suggest your website to the search user over your your competitors..
Dec 11, 2014
Hi Kumar,
You can get more specific high quality searchable keywords which can be easy to rank in google search engine by analyzing in google adwords keyword planner tool. You can target long tail keyword which can be so easy to rank rather than short tail keywords.
Dec 11, 2014
Yes, It is effective tools to find out keywords which is being used by most of inbound users. Thank you
Dec 11, 2014
Ranking quickly isn't easy as all your pages have to be indexed by the search engines. But what you can do is use Google Keyword Planner, and enter words like yoga, meditation, yoga retreats, meditation retreats and anything you think someone might search that's relevant to what you are selling. Find the keywords with good search volume (over 1000) and with competition levels at low. Pull those keywords out and write highly valuable or interesting articles and blog posts around one keyword. Make sure the KW density is between 3%-5% but don't KW stuff the article. Either post that to your blog or to a highly trafficked article directory. If it's longer than 400 words (and I recommend that), post it on your site. Often articles and blog posts will rank much faster than entire websites. For example, I've been ranked on the first page of Google in various spots for 8 critical keywords. Because the competition for those is low, it allows your content to be more relevant than what's ranked there now. If you don't want to write them, you can find great writers on sites like Odesk or Elance that can get them to you quickly. I have a writer than writes 30 articles a month for me ongoing. Each focuses on KWs I give him. And it only takes 10-14 days to rank for those articles. Once they click on your article or blog post, they are on your site so ensure your site is optimized to convert and to list build. So if you aren't giving away a highly valuable course, guide, or short eBook, you need to add that to your site as well. List building is critical to your long term success obviously.
Thanks,
Chad
Dec 11, 2014
Chad, your advise is valuable. I do not have problem with Contents but the competition over the Same Keywords. Eg : If there are 40 School in a area and all user who visit with the purpose use most of the time same keywords - Eg Yoga teacher training india. Looking at very high competition rates and ranking on top is not easy factor but an impressive website is the key to influence a customer to read and find what the person looking for. This time i want to offer - a mobile friendly wordpress website with high level contents which will be drawing attention to book or inquiry. Thank you
Dec 11, 2014
1. Using Wordpress the best SEO plugin is Wordpress SEO by Yoast.
2. Conduct a competitive analysis. Using a number of tools like Moz, SEOQuake, Market Samurai to to analyze your competitors' websites for their keywords.
3. Utilizing Google's Keyword Planning Tool to learn about volume of searches for keywords and prospective keywords.
4. Create a single-word keyword tree based on target audience, service and service-related variations and location.
5. Pull together single words from your keyword tree to build 2-3 and 4+ word keyword strings combinations.
6. Select a focus keyword or keyword string for each page of your site, then organically write your copy for the page based on the focus keyword and associated strings.
Dec 11, 2014
Jeff Klingberg , I highly appreciate your advise. It is fact based. I am pretty sure that your experience of SEO has drawn such attention to my question. My next question to you to suggest me about this two india school - which is ranking for yoga teacher training in almost any keywords- School name - Rishikesh Yog Peeth & Siddhi Yoga. Actually i am planning to make a website which should rank based on search of these sites. Please advise.
Dec 11, 2014
First, keywords do not raise the rank of a website, Keywords are what the website is ranked for. Proper marketing techniques, once the desired keywords have been determined, are what will raise your ranking. It is also important to note that the content of your website should not be written primarily to raise your rank in the search engines, it should be written for the visitor. Many a webmaster has learned this the hard way., by being penalized and seeing their rank drop.
As Joseph has noted, an analysis would give you a better idea of what keywords you should pursue. There are various tools that can help you determine the keywords available, but a thorough analysis would help determine which keywords would not only increase your traffic, but would most likely bring you traffic that is sincerely interested in your services.
Dec 11, 2014
Namaste Joseph,
Greetings !! Thank you for advise. Yes, i am agreeing that, Keywords are what the website is ranked for and the reason by i want to do competition analysis of websites which are ranking on top with some of other similar products selling website. But i would like to use certain keywords to be part of my H tags content to rank the site giving users centric keywords.
I would appreciate if you can check a website of a school rishikesh yog peeth of india which almost rank in any one of the keyword you use in search engine.
Same way - Shree mahesh heritage website which rank in most of the keywords for meditation.
Please check and advise.
Dec 11, 2014
I suggest getting a SEO or keyword analysis done to get a detailed list of what keywords. Common keywords are expensive and time consuming to rank high for and may not be worth focusing on. This is why a professional analysis is best. Let me know if you have questions or would like more information.
Namaste Sujit,
Greetings !!
Add me to skype to chat n see the possibility to check your work. Do you develop website as well ?
My skype id bobby16811