QR Code on a T shirt? I LOVE IT - It's so original. My experience is that it's not a great tool but it is a great attention grabber. I could also imagine a QR code that when you look at it closely actually has a hidden picture or text in it. Like a mind game or riddle...
Quick response codes are awesome. They are a great tool to convey a message through social media. QR codes on t-shirts and other items are a very good way to connect your customer base. Just scan it and it can go anywhere you choose, ie. facebook, twitter, and youtube.
It depends on your audience. Younger people (under 35) are more likely to "play", older folks not so much. QR codes have been most successful with contests used to build your list of people to market to or in real estate.
A lot of companies are using them, however, the results are still low (.25-1% scan CPM) because consumers don't quite get them yet. I still encourage them as they will catch on and they only take up a min. 1" of space on your flyer, t-shirt or accessories so it doesn't hurt. People will become accustomed. If you do it on a t-shirt or accessory I highly recommend also including your additional contact info such as a website and/or phone number.
Reports that I've read say that most QR codes are NOT read and that most people don't know how to use them. HOWEVER... we put them in our marketing because once the "big boys" (like those who pour millions into TV advertising) started to use them, we figured they will catch on. We have them as one part of a multi-channel marketing system including SMS Text, Email, Voice Mail Drops, Websites, Video, Direct Mail, etc.
I believe it's a benefit if people use the properly work, but if it's on someone T-shirt why don't you use say Hi :-)
I agree with Bobbie on how she uses it.
We've been using QR codes for the last year at our monthly product launch parties and have watched their use evolve. One thing people need to understand is that they are not just a link to a website page - touting a specific company or product. They can launch a whole experience. For example, we use them at our events to launch a mobile-optimized page that provides users with specific information and options for sending a shoutout via LinkedIn,Twitter or Facebook. This isn't just a company's main website.
That said, still a marketing novelty. Lots of people have no idea what they are or how to use them -- on both sides of the equation.
QR codes are the simplest and most effective bridge between print and web. They are not only easy to implement, but they are an on-the-spot low effort tool for anyone intrigued by your presentation of them. QR codes need not only take someone to your website, they can be coded for execution of any URL-based application, such as promotion-specific landing pages, social media, webinars, video or slideshow presentations. So yes, they are a great tool for social communication. Check out these ideas http://mashable.com/2012/01/14/qr-code-marketing/
QR codes have become so ubiquitous that most people don't consider the options available to them through this little dotted square. QR codes even can be custom designed to fit into any color theme as well as have elements added to them like logos. Check this out http://mashable.com/2011/04/18/qr-code-design-tips/ or this http://blog.pantone.com/2011/10/get-colorful-with-your-qr-codes/
I think QR codes are kind of a hassle. I need to launch the app and then wait for it to scan. QR codes of different sizes are hard to scan, and the code can't be moving/poorly lit.
Great idea. Use a QR code to take advantage of existing traditional marketing channels to drive leads to your website. Include a QR code on your business card, on advertisement and other PR printed materials or promotional items like T-shirts for special events.