What am I doing right/wrong or what can I do to improve?
I have redone my website, began using social media (LinkedIn, Twitter, FB and Pinterest), and I sell from Amazon and my personal website. If you take the time to look at all of these boards, I would like feedback that speaks specifically to the good, bad and the ugly. I'm getting very few, if any responses. How do I engage people?
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Your products are obviously great, you have strong “enemy” to sell against and you are using that.
You have beautiful pictures to work with.
As Amara pointed out, you are in a great niche with healthy food.
What I am missing most from your site is a place for the visitors to connect.
1, Your registration form is hidden deep under "Resources" when it should be center stage.
Action: Add a side bar to each page with a registration form and the download option
- You should create a short recipe book in pdf format and offer it to download for registered users.
2, A blog with comment options.
You might want to consider switching from your current site building technology to a real content management/blogging platform. I personally prefer WordPress because of it’s almost unlimited possibilities.
3, Recipe section
People love to read about cooking and share their favorites. Give them a place on your site to do so.
4, Links to your social media site (I think other mentioned this)
I looked at you Facebook page. My first reaction: Build your follower base and engage with them before start selling.
These are from the first glance to answer your question.
But I believe that you should seek some professional backing and build a marketing and social media plan for your brand before making any substantial adjustment.
Hello Julie, Maybe you should try listing your business with yelp. This typically helps customers find your business. Select one social media platform. I strongly recommend not using Linkedin and Twitter.
There are a number of solutions however, it sounds like you need a marketing strategy with social media integration. Do you have a market budget?
Just be creative...people are usually inquisitive - create something that will attract their attention - you are done! Hope it helps.. regards
What results are you getting, what results do you want.
Have you considered the possibility that it could be the message isn't converting rather than the medium in which it is presented?
Amara response is a good one to follow...When I clicked on your site I found no real mission or vision statements...Marketing is all about "what part of the customers mind do you wish own" and then get your product out as different prototypes at no charge so people can evaluate your products
By speaking with them, not talking to them. Speak with them about what they feel and what they want. Read the book Value propositioning by Alexander Osterwalder and you will get the point. Do not make a product and try to sell it. Instead observe your customer and design a product that services the needs of that customer.
There are some great SEO suggestions from Amara and Jeff.
My suggestion is two fold:
1. For on-line/e-commerce, hire an SEO expert and give yourself six months. You may also like to look at Google strategy (I didn't fine any mention of Google in your query). SEO + Google as-words strategy should considerably increase your web presence over six months.
2. Revisit your expectations on revenues through e-commerce. You would be better off to do old school brick and mortar style activities like tying up with restaurants, bakery chains, yellow-pages/classified and create a customer base. On-line is an extremely crowded and competitive space- whereas good old corner street shop strategies still work in creating definitive revenues.
Till such time your website crawls up well in Google (about six months), traditional marketing should give you good visibility. Your happy and satisfied clients would start visiting your website for the latest updates/dialogue and that's when you would experience on-line engagement gathering momentum.
Wishing you the very best!
You are hoping for great results from passive efforts. Not that it isn't work to do one to many marketing but you have clearly avoided the art of selling and all the social media marketing in the world may not help you if you lack the true conversion process of business which is selling, not marketing.
One suggestion is not do depend on doing all your marketing on-line. Get out and network, give speaking engagements, provide training classes, call them up, have one-on-one meetings -- include person-to-person interaction.
People do business with people they know, like and trust.
Give people a reason to engage - by giving them the opportunity to know you in person.