Our prospective client/partnership emails aren't getting responses- what are other online marketing tactics?
We are doing online marketing in the area of tourism, we send email to the perspective clients and partners, dozens of emails sent but only one or even no reponse received.
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Apr 20, 2015
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May 20, 2014
As many have already mentioned, other tactics include using social media / networks to reach out. Facebook ads are quite effective and allow to target very specific users.
SEM (ie. AdWords) works wonders in getting visibility and if done well can have a good ROI.
Regarding emailings, I would suggest keeping your emails simple and conscise. People do not have the time to read long articles in their emails, and often just skim them to see if anything is interesting. If there is too much information, you will lose your readers along the way.
May 19, 2014
A good strategy is to embed lots of links into the body of the email (eg. your company website, a specific package you're promoting, etc.). You can then use analytics tools - there are free ones available - to see who has clicked on links and how many he/she opened. This will give you hot leads to follow up with. At very least, check who has opened the email. The process can and should be much more proactive than sending a mass email and waiting for a response.
May 18, 2014
Email marketing doesn't have to have low open and response rates. It's all about targeting and permission-based marketing. Use double-opt in lists and separate lists based on interests. Where possible, use triggered emails.
Just look at your own behavior in your inbox. Which emails do you open and which not - why?
This is often (not always) the answer to why others are not engaging with your emails.
May 17, 2014
The message / call to action must be in the header to get the email even read is my experience.
May 17, 2014
SEO + Email Marketing + PPC = visits to your site but no Conversion (no sales)
To make things clear. SEO, newsletters, videos, websites are not solutions to your problem, they are merely platforms to which companies can market themselves today.
Strategy + Tactics = Long and Short term success
In short, I would suggest moving away from tactics (short-term) and focusing on strategies (long-term) as well as evaluating your business model and product offering objectively. Establish KPI's and get into your customer's heads. Once you have those things figured out, create unique content that people would be interested in.
Know your customers + Good Content = Potential for Conversion
Then you can use SEO and Emails etc. to push that content out.
Hope that helps!
May 16, 2014
Most people plan travel fairly far in advance. Depending on the service offering, you may want to offer a credit or discount that can be applied within a reasonable time frame. The other successful tactic is to offer information on generally popular destinations that people may visit on a regular basis, or an exclusive offer not commonly available. Finally, make sure your embedded links are tracking properly without multiple redirects.
May 15, 2014
Do you have any opportunity to get to know better your clients (through social media for example)?
Try to learn their interests and what do they talk about. And then adapt your emails and other content accordingly.
Try to engage them not only through emails, but also through touristic groups, forums and blogs. The amount of suitable resources is huge.
May 15, 2014
Hi Thath
1. CJ is right, what kind of customers are you targeting?
2. The response rate for email marketing depends the market.
3. The other thing is that message you are putting in the email. Is it driving them to take action? Are you also giving them the choice of going to a landing page on your website?
4. For Tourism, I strongly suggest using Social Media marketing. The number one factor that influences people's decision in this market is other people's reviews/opinions.
Ashvin Ujhoodha, CEO, Ecreations Age
May 15, 2014
Hi Thach,
What kind of information is in your e-mail? Are you being too "salesy"? I find I get a better response when I am providing them helpful content without a hard sell. I use e-mail to create credibility and establish a connection with my audience. Although a promotion or your product or service is entirely understandable, try to back off on being a hard sell, if this is the tactic you've been taking, and focus more on providing value for your customers and partners in the form of content they can use to help them see the value in your product or the value in partnering with you!
Good luck,
Jess
A good advice, however, watch out, as embedding too many links could increase the chances of being marked as Spam, dont over do it :-)