Our prospective client/partnership emails aren't getting responses- what are other online marketing tactics?
We are doing online marketing in the area of tourism, we send email to the perspective clients and partners, dozens of emails sent but only one or even no reponse received.
Due to blacklisting and other email provider problems, a lot of your emails may not even be reaching the prospects. Have you done any data analysis of the email lists? I highly recommend Global Intellisystems as an email provider as they are whitelisted everywhere and have a higher open rate. http://www.gliq.com
Digital marketing nowadys is the new trend for marketing the way to make the world smaller and your marketing effective and meseaured, by technology we can segment and targeting our customers and make effective marketing through knowing your customer and his psychographic from his social life" Facebook, Twitter, flicker,....etc" technology made our life easier and effective.
As for the concern of museum , you can make a QR code in the message to navigate your customers to see the message that you are sending to them ( make a call to action statement under the QR code with historical desginig) Facebook event specially for the target segment and a remainder , make your quotes on the event motivating people to support your project . Make the marketing triology awareness about your product or service and make it clear for them, make advertising booth in some museum to make your client make a wonderful tour with your sales team as a class A. Service I have a great marketing idea for museums that will make life easier and make the museum more wonderful . Contact me if you are interesting in it
First of all, dozens of emails aren't very much. Direct email is numbers game--if you get just a few percent to respond you're doing very well, especially if these ar cold emails. Here's few articles I've written on the topic with some ideas for you:
It takes 10 emails to get the same response as 1 direct mail piece, you dont want to feel as though you are spamming clients with a daily or weekly email so you probably send them 10-15 a year - so they respond once to you in the year....but take 2 or 3 holidays.
Understand its cheap to send emails.......but with little or no response try a postcard direct mail campaign and drive your customers to your website with the chance to win a holiday, simply by registering online and then look at a mixed media campaign to keep the customer targeted from all different media angles as per CJ Rapp (great DJ's Name by the way!) above.
Also if you are just telling prospective clients how nice and helpful you are....you are doing nothing different. Think about the sales offer - what can you do that nobody else does??
Flash sales seem to be the buzz thing at the moment, talk to a tour operator/airline/hotel chain and strike up a 48 hour weekend deal, them mail out at the start of the week and email 2 or 3 times over the period - flash sale is coming, flash sale starts tomorrow 9am and flash sale ends in 12 hours...
For email marketing, I advise you to use mailchimp, it helps you track interactions; how many went unread, how many opened, clicked on the link, etc., and gives great insights on the email interactions.
But the most important of all is the messaging. You need to get the messaging right, your subject needs to be attractive, content needs to be precise and engaging. There needs to be a call to action point in the email, which makes it easy for them to respond.
Apart from this, if you are driving users to your site, you need to see how to convert a user once they are on the page, there needs to be enough call to action points to cater to different users. For the same, you need to figure out your target market, and run targeted campaigns, run ads around the same, etc.
Keep one thing in mind, don't spam with junk content! Get a little personal and put your message across.
Hope this helps. Good luck!
A small contribution, I personally believe that online campaigns should propose or offer something flashy, perhaps unique, to generate interaction. What we offer in this campaign may be limited. But the proposal has to be tempting, the user expects surprises, gifts, engagements.
Something we do, is word of mouth activation, we invite them to try the product or service, then we ask them to talk about it, word of mouth is what sells more and is where most users trust. We need to be creative in this type of action.
I am one of the companies that gets these types of messages daily and the problem is that I get 10+ per week. I now just delete them without reading. The problem is that you are competing in a diluted market!
Firstly, phone calls will always work better than email - email takes no effort and you can see that when you read it...
Secondly. WIFM - What's In It For Me? I'm in the business of making money - you need to be pitching to me how I can make more money, not just transfer existing costs to another supplier!
Number one reason for little to no response is the fear of spam. It may become necessary for you to travel back a few years and use postcards to get your message out. This may also be the best time because even if no one wishes to admit it, the economy is getting better and people are beginning again to take vacations and trips. Why not travel locally within your own state and expand your mind as well as your horizon. If you need help coming up with catchy slogans to capture their attention, I offer you my services.
Way more information needed to address this adequately...but here we go anyway.
Do the people that buy what you're selling read email?
Do these buyers look at email to find the information they need to make a good buying decision?
Why are you using email to sell your product? How many other ways are there to get information to your prospects (there are about 30 or so)? Have you tried any of them? How did they work?
Who are you trying sell to? Is this the right person, the one that makes the decision to buy what you're selling? Will this person read an email from you no matter what it says? Would they take your phone call...give you an appointment...try a free sample?
What is the SUBJECT LINE of your email (the headline)? If this doesn't convince them to open and read the email it won't matter what the email says or what you have to sell.
When someone does read your email what do you want them to do? Call you? send you money? Go to your website? Order your special report?
What does happen to your emails? Do they get opened? Deleted?
And then there's this:
Increasing Readability: Language
MYM Tip #60
You need to do this and you need to do it now. Your writing may be an English professor’s dream, but, if it doesn’t help you sell…
Remember, in your marketing, you’re not writing for you or your professor. You’re writing for your prospects, clients, and customers.
When it comes to simplifying your writing (and yes your writing does need to be simplified), the first suggestion is always to use SHORT SENTENCES. Avoid the tendency to go on and on and on in a single sentence.
It makes it difficult for the reader to keep up with you. It makes them work harder to capture your message. Instead of putting two ideas into one long sentence, try using two short sentences. You’ll find it breaks it up and makes it easier to read. If you want some help with this, go pick up a copy of USA Today. It’s a well-known fact that USA Today is written on a low reading level, which is good. That increases the overall readability. Go read any article out of that paper and you’ll quickly see what I mean about using short sentences.
So the first suggestion is use short sentences. The second suggestion is just use SIMPLER LANGUAGE. Here are a few rules of thumb that I employ. Use familiar words instead far-fetched ones. Use a concrete word instead of an abstract one. Choose short words instead of long ones. I think the best way to illustrate this is with a list of complicated words and their more simplified equivalents:
Instead of… Use…
Continue Keep up
Supplement Add to
Acquire Get or gain
Along the lines of Like
As to About
For the reason that Since
In order to To
In the event of If
In accordance with By, under
Prior to Before
With regard to About
Likewise And, also
Nevertheless But, however
See how that will lighten up your writing and make it more conversational? I know that an English professor would be delighted if you used the phrase “in accordance with.” Your attorney might like that too. Your writing is as complex or as simple as you choose. I once heard about a doctor who would lean back in his chair when he was finished with dinner, put his hands behind his head, and proclaim…“My gastronomical satiety admonishes me to such an extent that I am no longer able to indulge myself beyond the limits of dietary integrity.” Translation: “I’m full.” Now that’s complicating it. Make sure that you always remember the rules of thumb I just gave you – use short sentences and simple words – and they will help your prospect immensely, and ultimately, it will make you more money.
The third suggestion for increasing readability is use ACTION VERBS. Before you get scared off thinking I’m about to make you go to the chalkboard and diagram a sentence, relax. This isn’t about being a wonderful student of grammar. It’s just about using certain kinds of words that will wake up your writing and your readers and make them more likely to take action.
Back in elementary school when you first started learning grammar, they described verbs as action words. That’s what you want in your writing, lots of action words. You’re probably thinking, come on, every sentence has a verb in it; you can hardly write a sentence without a verb. But understand this, most writing contains nothing more than nouns and adjectives, glued together with what’s called the “be” verbs: am, is, was, are, and were. To help drive home your story, you’ve got to think like the Chinese. Simplify and get rid of all the “filler” words. That’s all those like “am, is, was, are and were” are…they’re just filler words. They don’t signify any action. That’s why they’re called “be” verbs because they just indicate a state of being – not action.
So what do I mean by action words? Words like blow, break, bring, call, carry, cast, catch, come, cut, do, draw, drive, drop, fall, get, give, go, hang, hold, keep, lay, let, look, make, pick, pull, push, put, run, set, shake, show, skip, slip, split, stand, stay, stick, strike, take, talk, tear, throw, tie, touch, turn, walk, wear, and work.
Using action verbs takes some practice, patience, and persistence. You’ll find if you look at what you or your copywriter has written in the past, it’s probably full of am, is, are, were, and was. It takes discipline to make yourself go back and rewrite the sentence or the paragraph or the page to incorporate live words. But like the writing tips in past newsletters, if you do it, your bottom-line results can be greatly improved. And that’s the name of the game, right?
So the first three suggestions for using language to increase readability were to use 1) short sentences, 2) simpler language, and 3) lots of action verbs. The fourth suggestion then is to use more PERSONAL REFERENCES. What’s a personal reference? It’s simple a word or a sentence that references the reader or listener – primarily with the word “you.” In Dale Carnegie’s classic work, How To Win Friends And Influence People, Mr. Carnegie states that people’s number one motivating force in their lives – for good or for bad – is the need to feel important. He goes on to state that people’s favorite subject to talk about is themselves. If that’s true, and I believe that it is, then you’d be well off to address your writing directly to the reader and make as many references to them as possible.
There are two paradigms in marketing at this point. Most opportunities fall somewhere on this spectrum. On one end are low cost per ad unit and low customization ads that are bought and sold at massive volume via tech automation; the programmatic approach. Search is included here. This involves remarketing, the use of data to target specific audiences and price based inventory discrimination to reach the right user at the right time with the right creative execution at the lowest possible cost.
On the other end of the same spectrum are high cost per ad unit and highly customized native ads or influencer ads. These employ the use of influencers to create messaging that the user wants to see. A lot of this involves the creation of videos/pictures/audio where the influencer infuses the brand message into their content. Key to success is that the message is interpreted in the influencer's own authentic voice. The user chooses to watch the video as it is distributed on YouTube or other social channels like Instagram and Pinterest. So, the user is naturally interested in your message and they find it useful rather than intrusive or interruptive.
Without knowing too much about your business you may employ the following influencers for travel on YouTube. If you'd like help please reach out.
Executive Director, ION and Programmatic Media
Maybe it is the strategic part, the message, and not the tactical part, the email?
Make sure you have identified your target market a suggested earlier.
Develop your message using the Marketing Equation of Interrupt (with a great headline), Engage (with a great sub-headline), Educate in the main body and then make an Offer, usually a free report or similar.
Hi Thach, I would definitely check the quality of your lists. I would also test your emails. Are they HTML? Form letter? Personalized? Do you drive them to content that makes sense? Are you inviting a clear call to action—you will call, make an appointment, etc. Do you send them through your personal email? Something like Vertical Response?
You could simply be having issues with the copy, design and delivery of your emails. Once you audit that and get it where it needs to be and make sure your site supports your campaign, you can branch out into targeted online ads, Adwords and social media. I hope this helps!
Email marketing is the oldest form of internet marketing and has been misused by many people, so get a bad rap sometimes. typical open rate is 20 to 23% where as on mobile phone texting you can almost get 90% open rate. Having said that email marketing is still a very effective way to spread the message. If you do it correctly.
first thing you need to make sure that your list is an organic opt in list. If you have purchased a list , that is a NO NO , Just imagine if you were sent a mail by a vendor you did not even know, would you open it? So you need to build that list organically. Typically a bought list or even attendee list from a trade show are not very effective and can even get you in trouble if people report you for spamming.
secondly, segment your list by your demographics, different segmentation may need a different style of message, that will increase your open rate.
and lastly experiment with different times, your target prospects may belong to different segments that open at different times and different days. Typically email early morning before people reach their office is good time to send. It may vary a great deal, so please experiment.
These three measures will definitely increase your open rate and even response rate. Contact me if you need to understand email marketing in more detail.
CJ Rapp asks some great questions. Regardless of how targeted a list you may be using, if you have made no effort to establish a dialogue with your prospects, you are probably just being viewed as one of the hundreds of email marketers with just another product to sell. But, if you are making an effort through social media and other tools to establish yourself as a friendly, knowledgeable expert, then you will find prospects are more receptive to your messages. Also, you need to examine what your "measurable" goals are: are you looking for a reply... a click on a website... a request for more information? Good luck!
Well, it all comes down to your business opportunity.
I suggest using B2B powerful Lead Generation on Social networks such as LinkedIn.
The chance you'll receive quality responses to your discussion is better than any emails you'll send.
When you're not getting response to email marketing that usually means one of three things:
1. Your list is wrong or poor quality. You're not getting to the "right" people.
2. Your message is weak -- poor creative or irrelevant message or not compelling to your audience. Or (highly likely) you haven't DIFFERENTIATED your offer from others on the market.
3. Even if the recipients are "interested" generally, it doesn't mean they are "ready." They won't respond to you unless they "have" to -- because you have given them a very specific, very tangible reason to respond, and within a specific time frame. Otherwise it is just interesting information that requires no response (especially if they don't want to hold their hand up for some salesperson to start hounding them).
Remember this about all marketing: Garbage begets garbage. If you don't do it wisely and well, don't expect any results.
Al Shultz alshultz.com/
Ok there could many, many reasons why your emails are not getting any response.
A few questions:
1. What are your objectives with your email campaign?
( make a sale, lead generation, education, keep your name top of mind?)
2. Are your emails focused on the needs, wants, issues of your target market.
3. What do your subject lines say. ( this probably the most important to getting emails opened)
4. Do your emails have ATTENTION GETTING HEADLINES?
5. Do your emails have COMPELLING OFFERS?
6.Do your emails have specific CALL TO ACTIONS?
7. How many times have you sent emails to the same email list? (one-time emails usually never work)
If you send me a link to one of your emails I will give you some free feedback.
Make it a great day!
What are you asking people to do in these emails? Think about the call to action, think about where the user clicks through to, think about what they would need to know before the responded to you.
That begs another question - In addition to all of the inbound tactics to get people to your site, have you worked on optimizing your website for conversions once people get there?
Also consider this -- your list might be exhausted! What are you doing to bring new people onto your file? Great ideas below about search and social. What about display advertising in industry newsletters? If your list is tired, they won't respond. If they don't respond, the email providers will stop believing your emails are worth delivering and they'll get spammed. Keep your list fresh, keep your calls to action inspiring, and optimize your site for conversions once they get there.