What are companies doing with Social Media?
If you are using Social Media Platforms in your company, what are your reasons? Are you just gaining followers, are you creating a CRM, are you in it for exposure? What are the tactics and goals for your Social Media Presence?
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Jul 15, 2014
Social Media plays an important role for my company [ Agriya ] exposure towards others. You can easily able to communicate and share your innovative ideas and creations to your friends and clients through this. It also help us to get good reputation and suggestion from others which boost and encourage us to do even better.
Jun 3, 2014
Only one thing I would say ...Now a days customer wants to know about product /services /company before take/buy services and product of any company.
Social media is one of the best platform where companies promote their product / services and take review or comments from others also. It helps to find the customer choose the right product.
May 26, 2014
We use social media to properly target our niche and get a good exposure. Although the key to make social media work our way is to make sure that it is properly managed. It should carry the branding and the company image we want to portray thus generating better crowd and increasing our leads better.
May 24, 2014
I am part of the Social Media committee for 3 organizations and the lead on 2. One is the mentoring Arm of my Fraternity, (Guide Right) one is my Church, (First Church Hopewell) and the other is a start up E-learning organization that I am a principal in. (Everyday Intellect)
the primary focus of all is to gain followers and interest to that the organization so, as expected, each has an account with Facebook, You Tube, Google+ and Twitter, and is doing; however the need of some have called for a few different platforms
Guide Right uses a CMS website created and maintained through Joomla and does SpreeCasts for remote meeting between parents, our youth group members and representatives of Colleges thy might attend.
First Church Hopewell
I have been using for Everyday intellect GroupMe mobile App and Google Hangout to interface with the various E-instructors and out leadership board, as none of us live locally
Both First Church Hopewell and Everyday intellect have been using the following platforms, just in varying degrees:
• LinkedIn
• Mail chimp
• Pinterest
• Instagram
• Google Drive
• AnyMeeting
• Eventbrite
• QR Codes and Mobile QR Readers
May 23, 2014
the first objetive is just to be there, and then learning in receving customer´s feedback, comments and suggestions.. we used bigdata tools to searching all web, blogs and social networking to look for terms and comments about our brands and products...
Crise managerial is one essential tactis we have to be ready with to deal with our public in social networking
May 19, 2014
We use social media for B2B lead generation. Facebook and LinkedIn are great ways to build an onliine community who are intereted in your products and services. You want to drive your online community on your social network to a landing page on your website to convert them into a customer. Some of these tactics is to use social advertising to bring fans to your website.
May 21, 2014
Yes! That is awesome. I have a 10 Step Lesson being published on LinkedIn right now and that is one of the Main Goals I speak on. Here is a Link if you want to check it out. https://www.linkedin.com/today/author/136193771
Apr 29, 2014
Hi. I use Social Media for Targeting and Remarketing according to data regarding consumer profile, behavior, segmentation and affinity.
Apr 22, 2014
If there is a mathematical formula to describe the Social Media phenomenon it is N=1. In her, N stands to a variable number that is people like you and me. The number 1 represents, how you would like the communication to be. Details form the same add to something called in as Big Data Library. In here activities like a person views, presence, likes, people he/she interacts with are all captured.
Analysis of all these data give trigger factors as to why, when, how and where the customer/ prospect wants to do. Using the same can assist the person is the final goal.
This presentation might address the beginning points of what companies are doing using social media - http://www.slideshare.net/tathagatb/digital-marketing-changing-the-way-we-deal-with-content
Apr 22, 2014
Social media can be used for any business objective your company might have, from lead generation and business development to increasing brand awareness, customer support, and social recruiting.
I wrote a book, Maximize Your Social, which helps companies determine their goals, strategy, and ROI measurement for their social media presence which might interest you if you were looking for some concrete ideas.
Apr 22, 2014
I went to find the book and was impressed at the websites and was pleasantly surprised at all of the information there supplied from or about you. Awesome!
Apr 18, 2014
I am writing a report on the use of Social Media. These comments are awesome. Most if not all will be in the report!
Apr 18, 2014
I use social media platforms to manage customers, mainly to better undertand the needs of my targe audience and for branding (see coon-art.com)
Apr 17, 2014
I developed a social media analytics tool both quantitatively and qualitatively and it is used in MENA (Middle East and North Africa) region.
Most of our clients are interested in what fans are saying: Sentiments, Questions, Interests, Reactions to ads and posts, etc. Some are interested in gaining quality followers by organic reach. The major clients are spending more into this software and services by our partner than doing focus groups specially when they have over 20% of their fans in constant engagement. There are researchers and community managers that use our tool to extract insights and generate reports and charts.
There are a lot of companies in the region that just buy followers and fans but we do not work with them because to us it is meaningless.
Apr 22, 2014
I read a wonderful article about innovation in the MENA workplace. http://www.bayt.com/en/research-report-19243/ A staggering 78% say that "new ideas are encouraged and tried out"--plenty more good stats.
Apr 22, 2014
Yes there is a whole lot of innovation in the region. The pay as an employee is extremely low so young people tend to open up their own businesses very early and there is innovation on various levels. There are a lot of foundations also that help fund these innovations. I for myself won an innovation and incubation award from a company funded by the European Union. There is also ArabNet and the Sheikh of Dubai foundation and many others. "When there is a need, there is a way."
Apr 17, 2014
I am using social media for my business. I generate leads from social media. Customer approach me through social media.
webgreeter.com
Apr 17, 2014
I see this question like when someone questions whether they should have a phone in their business or a steering wheel in their car.
I used to sell social media as a concept, but in the past few years, I've found it much more profitable to just stick with those that get it.
I do hear from people asking how to sell it to their boss. My reply is "if your boss is looking it, don't bother.. and have your resume ready when the company is no longer relevant."
Anything in marketing, sales, customer service, production, service, and sometime the warehouse can be done better with social media. So I ask "What do you want to do?" instead
Apr 17, 2014
Besides a well thought plan to start of with, I believe you can fill the day with different social media outlets. However the success lays not into the channels. If you wish to target for social reasons, or for networking or for search engine optimizing different tactics and directions are used. With choosing the right channels based on objectives, quality content is key that attracts the interest of the target you wish to talk with. If you wish to use social media for direct sales reasons, I believe that it is more effective to develop a quality kit and connect to your leads and customers to drive results.
Apr 17, 2014
I use social media to promote my blog posts and to network. I've written quite a few blog posts, for my own blog and ghostwritten for clients, about how it is SOCIAL, not SALES, media. You aren't going to convert leads to sales with a post but you CAN connect with people who can refer business to you and/or share your content. That has happened to me more than once on Twitter.
I primarily use Facebook and Twitter, moving more to LinkedIn and less Facebook because my business is evolving. Great question. Hope this helps.
Apr 17, 2014
Anne thanks that it great. It depends on the business. You can use Social Media for sales. If you met someone on your platform that turned into a sale that was a convert. You can even take that convert further by featuring them on the page Socially, thus using it as a testimonial.
Apr 17, 2014
Your social marketing strategy should get you everything you want - and Im not kidding - the difference between what has been done in the past in the real-world compared to what is capable from online social, is the fact that most barriers have been broken down. Here is what NOT to do - 1. DONT be BORING 2. DONT force sell. Here is what to DO - 1. clearly define your niche, and I mean down to the details - for example - you are a bridal consultant - online and on social...be the bridal consultant that loves pink, loves dogs, loves surfing - and let everyone know. You MUST carve out your niche and define your BRAND as something different than all the others vying for your potential clients attention. 2. Once you have their attention, HAVE FUN and talk with them like you are friends, just like you would at a party in the real world. Show emotion, show feelings, be alive and passionate about who you are and what your brand offers - not as a means to sell but as a way to tell others how much you love your life and brand because it is part of who you are.
Apr 17, 2014
I use social media to promote my blog. For each now blog post I promote it with a mention and a link at about 15 different social media platforms. It's increased my newsletter signups and got me my first international client.
Apr 17, 2014
Way to go Bill. That is the type of answer I am looking for. I really want to see if people are using these platforms with a purpose as you are!
Jul 15, 2014
Use the same purpose for most of our companies.
Some are actually generating direct sales through a couple of social sites.
Aug 6, 2014
It also got me noticed by Busines2Community.com which is now syndicating (if that's the right word) my blog posts.
Apr 17, 2014
Hi Lashondra,
Let me answer you the question, the way you have asked it:
- Reasons:
1 - It's a way through which companies can directly communicate with customers and vice versa.
2 - It strengthens bonding.
3 - Reaching a company or its representatives at any time (round the clock) from just a device, is a great way to make disgruntled or frustrated customers satisfied and relaxed.
4 - Users share their suggestions, comments and ideas which help in understand the market and its expectations from the company.
5 - Referring and sharing the company page from users' end can increase the market share and visibility of the company.
- Followers, CRM and Exposure:
Every single point counts...
- Goals and Tactics:
Be present at every social media platform.
Share quality information
Share helpful and relevant updates, keeping target audience in mind.
Sharing Content with relevant context to make users / customers realise that as a company we are not just sharing anything but the things that they (users) like to read, see and know.
use of social bookmarking is important.
Content strategy, social media calenders, editorials and social media strategies should be well defined and focused.
I hope I have given you a bit of insight. If you'd like to know more, please feel free to ask.
Apr 17, 2014
Great question, Lashondra. There continues to be way, way, WAY too much airy-fairy generalizing and pontificating about how fabulous SM is or could be -- but I see very few FIRST-HAND case histories with specifics about exactly what WE'RE doing and exactly what WE'RE seeing as a result.
Al Shultz
Apr 17, 2014
Al I completely agree, which is why I asked the question. I want to see if companies have finally figured that out!
Crisis Managerial, that is a good one! How do you feel about the time that needed to manage your pages?