What are companies doing with Social Media?
If you are using Social Media Platforms in your company, what are your reasons? Are you just gaining followers, are you creating a CRM, are you in it for exposure? What are the tactics and goals for your Social Media Presence?
The ultimate goal is to keep an interesting, engaging, personal interface with people already following, and by default, attracting more by reaching those who've never heard of the company. Twitter, Facebook, and many other platforms are great for photos, stories, and promotion but should not read like a newsreel with static, redundant posts. There should be efforts to converse with a target audience and create a dialog. Sharing news articles that could be of mutual interest are great ice-breakers. Any company can and should be using Social Media for all 3; followers, CRM, and exposure, but always remember to keep things "social". Its about connection in a world that can at times become too impersonal. Likewise, authenticity is something the world needs in all transactions. In this way, the followers come naturally, customers are always engaged, and before anyone knows or expects, tons of exposure, and more business.
It is the most cost effective way to reach the audience, but you have to know what you are doing. I see very few using it properly. That is part of my service so i can't get into great detail. I can tell you the messages must be frequent and diverse. Hammering the public with you you you every post every day will send the customers running for cover.
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Hey Lashondra, What companies must understand that the use of social media imposes new challenges on them as a brand. They can no longer dictate messages- they have to engage in conversation. WITHOUT FEAR. Be the company's goals as they may - at the end of the day, in order to be relevant (not event a category leader- just relevant!) you have to be part of the conversation, and the conversation is happening on social media. There is a great meme that illustrates that point - "if a tree falls and nobody tweets about it, did the tree fall"