What are companies doing with Social Media?
If you are using Social Media Platforms in your company, what are your reasons? Are you just gaining followers, are you creating a CRM, are you in it for exposure? What are the tactics and goals for your Social Media Presence?
I use social media to promote my blog. For each now blog post I promote it with a mention and a link at about 15 different social media platforms. It's increased my newsletter signups and got me my first international client.
Hi Lashondra! We offer a very unique tool for businesses to use in conjunction with their social media marketing. It is called Groovv offers (Formerly Fanminder offers) and allows businesses to create customized, redeemable offers that they can send via social media, mobile, and email. This reduces the frustration in evaluating if you social media efforts are effective. You can take a look at it on Groovv's website. Feel free to contact me if you have any additional questions. Have a wonderful day!
Your social marketing strategy should get you everything you want - and Im not kidding - the difference between what has been done in the past in the real-world compared to what is capable from online social, is the fact that most barriers have been broken down. Here is what NOT to do - 1. DONT be BORING 2. DONT force sell. Here is what to DO - 1. clearly define your niche, and I mean down to the details - for example - you are a bridal consultant - online and on social...be the bridal consultant that loves pink, loves dogs, loves surfing - and let everyone know. You MUST carve out your niche and define your BRAND as something different than all the others vying for your potential clients attention. 2. Once you have their attention, HAVE FUN and talk with them like you are friends, just like you would at a party in the real world. Show emotion, show feelings, be alive and passionate about who you are and what your brand offers - not as a means to sell but as a way to tell others how much you love your life and brand because it is part of who you are.
I developed a social media analytics tool both quantitatively and qualitatively and it is used in MENA (Middle East and North Africa) region.
Most of our clients are interested in what fans are saying: Sentiments, Questions, Interests, Reactions to ads and posts, etc. Some are interested in gaining quality followers by organic reach. The major clients are spending more into this software and services by our partner than doing focus groups specially when they have over 20% of their fans in constant engagement. There are researchers and community managers that use our tool to extract insights and generate reports and charts.
There are a lot of companies in the region that just buy followers and fans but we do not work with them because to us it is meaningless.
The ultimate goal is to keep an interesting, engaging, personal interface with people already following, and by default, attracting more by reaching those who've never heard of the company. Twitter, Facebook, and many other platforms are great for photos, stories, and promotion but should not read like a newsreel with static, redundant posts. There should be efforts to converse with a target audience and create a dialog. Sharing news articles that could be of mutual interest are great ice-breakers. Any company can and should be using Social Media for all 3; followers, CRM, and exposure, but always remember to keep things "social". Its about connection in a world that can at times become too impersonal. Likewise, authenticity is something the world needs in all transactions. In this way, the followers come naturally, customers are always engaged, and before anyone knows or expects, tons of exposure, and more business.
I use social media to promote my blog posts and to network. I've written quite a few blog posts, for my own blog and ghostwritten for clients, about how it is SOCIAL, not SALES, media. You aren't going to convert leads to sales with a post but you CAN connect with people who can refer business to you and/or share your content. That has happened to me more than once on Twitter.
I primarily use Facebook and Twitter, moving more to LinkedIn and less Facebook because my business is evolving. Great question. Hope this helps.
I am writing a report on the use of Social Media. These comments are awesome. Most if not all will be in the report!
Hey Lashondra, What companies must understand that the use of social media imposes new challenges on them as a brand. They can no longer dictate messages- they have to engage in conversation. WITHOUT FEAR. Be the company's goals as they may - at the end of the day, in order to be relevant (not event a category leader- just relevant!) you have to be part of the conversation, and the conversation is happening on social media. There is a great meme that illustrates that point - "if a tree falls and nobody tweets about it, did the tree fall"
Let me answer you the question, the way you have asked it:
1 - It's a way through which companies can directly communicate with customers and vice versa.
2 - It strengthens bonding.
3 - Reaching a company or its representatives at any time (round the clock) from just a device, is a great way to make disgruntled or frustrated customers satisfied and relaxed.
4 - Users share their suggestions, comments and ideas which help in understand the market and its expectations from the company.
5 - Referring and sharing the company page from users' end can increase the market share and visibility of the company.
- Followers, CRM and Exposure:
Every single point counts...
- Goals and Tactics:
Be present at every social media platform.
Share quality information
Share helpful and relevant updates, keeping target audience in mind.
Sharing Content with relevant context to make users / customers realise that as a company we are not just sharing anything but the things that they (users) like to read, see and know.
use of social bookmarking is important.
Content strategy, social media calenders, editorials and social media strategies should be well defined and focused.
I hope I have given you a bit of insight. If you'd like to know more, please feel free to ask.
Besides a well thought plan to start of with, I believe you can fill the day with different social media outlets. However the success lays not into the channels. If you wish to target for social reasons, or for networking or for search engine optimizing different tactics and directions are used. With choosing the right channels based on objectives, quality content is key that attracts the interest of the target you wish to talk with. If you wish to use social media for direct sales reasons, I believe that it is more effective to develop a quality kit and connect to your leads and customers to drive results.
I see this question like when someone questions whether they should have a phone in their business or a steering wheel in their car.
I used to sell social media as a concept, but in the past few years, I've found it much more profitable to just stick with those that get it.
I do hear from people asking how to sell it to their boss. My reply is "if your boss is looking it, don't bother.. and have your resume ready when the company is no longer relevant."
Anything in marketing, sales, customer service, production, service, and sometime the warehouse can be done better with social media. So I ask "What do you want to do?" instead
Social media can be used for any business objective your company might have, from lead generation and business development to increasing brand awareness, customer support, and social recruiting.
I wrote a book, Maximize Your Social, which helps companies determine their goals, strategy, and ROI measurement for their social media presence which might interest you if you were looking for some concrete ideas.
It is the most cost effective way to reach the audience, but you have to know what you are doing. I see very few using it properly. That is part of my service so i can't get into great detail. I can tell you the messages must be frequent and diverse. Hammering the public with you you you every post every day will send the customers running for cover.
Great question, Lashondra. There continues to be way, way, WAY too much airy-fairy generalizing and pontificating about how fabulous SM is or could be -- but I see very few FIRST-HAND case histories with specifics about exactly what WE'RE doing and exactly what WE'RE seeing as a result.
I am using social media for my business. I generate leads from social media. Customer approach me through social media.
I use social media platforms to manage customers, mainly to better undertand the needs of my targe audience and for branding (see coon-art.com)
If there is a mathematical formula to describe the Social Media phenomenon it is N=1. In her, N stands to a variable number that is people like you and me. The number 1 represents, how you would like the communication to be. Details form the same add to something called in as Big Data Library. In here activities like a person views, presence, likes, people he/she interacts with are all captured.
Analysis of all these data give trigger factors as to why, when, how and where the customer/ prospect wants to do. Using the same can assist the person is the final goal.
This presentation might address the beginning points of what companies are doing using social media - http://www.slideshare.net/tathagatb/digital-marketing-changing-the-way-we-deal-with-content
Hi. I use Social Media for Targeting and Remarketing according to data regarding consumer profile, behavior, segmentation and affinity.
We use social media for B2B lead generation. Facebook and LinkedIn are great ways to build an onliine community who are intereted in your products and services. You want to drive your online community on your social network to a landing page on your website to convert them into a customer. Some of these tactics is to use social advertising to bring fans to your website.
the first objetive is just to be there, and then learning in receving customer´s feedback, comments and suggestions.. we used bigdata tools to searching all web, blogs and social networking to look for terms and comments about our brands and products...
Crise managerial is one essential tactis we have to be ready with to deal with our public in social networking