What are some different methods or techniques you use in getting your customer notice you and recognize the value you can offer them?
Having your prospective clients recognize your company as a valuable resource for them is really a big challenge. What are some methods and techniques you use to get customers to recognize the value of your product/service?
I study their concern and try to find solution. Clients generally like if their concerns are taken care since they will seldom try to speak unless they are very desperate.
From my perspective this is an easy challenge to address. Well, not exactly easy, but it is simple.
Recent studies have shown that 82% of all personal recommendations to a business or service are followed up with a visit to the internet to find out more about that company.
Sometimes prospects just want the phone number or directions. But many are going to check out that company's reputation before they call.
Of those nearly 8 out of 10 people who were referred from a friend, relative or associate, 52% of them hop on line and check out online reviews!
They want to know what previous customers think about that business and how they were treated.
Now for the clincher. Of those who do find reviews online (and these review sites are growing like crazy) many studies suggest that 70% of them trust the reviews they are reading. And that trend seems to be increasing.
We now believe that the average consumer reads about 10 reviews before making a decision to pick up the phone AND we know that most businesses with less than 6-10 of these reviews is just not considered credible. Especially if the other folks on the page of search results they're looking at have lots of good reviews and have an average of 4 stars or better.
So... if you want prospective clients to recognize your company as a valuable resource or, more importantly, the leading provider in your market, start building and marketing your reputation before you invest too heavily in promotions and advertising.
Of course you want to provide great content and industry advice on your web properties and profiles, social sites, etc. But all of that will most likely lead visitors (prospects) to your reputation, so make sure that is top notch first, before draining your budget with other marketing efforts.
Personally and professionally, building true and honest relationships work best. I have always lived by the golden rule. Treat others like you would like to be treated.
My business is largely based on helping students with their college application essays. Other than word-of-mouth, which usually works best for me, when I tell stories about how I've helped others, I seem to draw in new customers. People relate to stories--and with my clientele, there is no shortage! Of course, I never drop names! If someone wants a referral, I have a stash of parents who have already offered.
Come from a space of being. Not a space of doing.
Doing implies strategy. Strategy often implies agenda.
People don't like that.
1. Be in integrity with yourself, your message, your brand, your purpose.
2. Support the experience with real testimonials.
3. Add value to everything you do. The more you do it, and the more you share it, the more people will notice you.
4. Create something people actually want. Not what you thing they want - and gift them with it without an agenda.
46% of brands say original research is the best way to engage with them so your top priority should be to ensure that your content is based on robust original research that meets a core business need for your customer base.
What do you have to offer that your competitor , who has a better portfolio , good price , and bigger name than yours , doesn't offer .
you have to differentiate yourself from the flock . You cant beat your competitors with the same products , you might get some orders , you might survive in the industry , but if you want to thrive , do something different .
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Stop focusing on the "methods and techniques" -- and start focusing on clearly DIFFERENTIATING your product/service from the others. That is what will get legitimate attention from the real buyers. (Because that's what very few marketers know how to do.)
Al Shultz alshultz.com/
Its all about Good content marketing. attracting your customers interest in your brand without hitting them over the head with a sledge hammer with in your face advertising.
white papers/ videos / info graphics / sponsored articles. better educated prospects turn into much better clients as they want to do business with you
There are a million ways to answer this question. It really comes down to a two key issues that must be resolved first:
Who are your target customers?
Where can you find them?
Once you can define those two questions, you can start to figure out what will work for you. Good luck!
Raj Grover's response is right on. I would add a few more:
7. Customer Testimonials
8. LinkedIn Groups -- contribute comments
9. Manta (like LinkedIn, but for companies)
10. Be interviewed, get published (connect with the editors of publications your customers read -- lots on the web on how to do this)
11. Issue Press Releases. Motivate action. Include your contact info.
This question is more indicative to a sales organization than my own services firms. In services for the most part the customer is looking specifically for our interventions, so our advertising is quite easy, Branding is the main function we look to.
However in sales, your brand name is also most important to you, you must at all times appear as the forerunner. So advertising is geared two fold, that being your Brand and your products. Your site SEO and content is what makes your sales. Unless you are Amazon, Sears, McDonald's or a fortune 500 company of great stature, you need to out shine your competition. Remember your targeted customer base, their needs and desires to choose your featured products. Your SEO needs to set you apart from the average marketer, Your content should be geared to introduce your product(s), with a questioning why does your customer need this, and how by buying it from you, not only do you fulfill their need, but why buying it from you is so rewarding to them."Not that the product is good, well made and their best price" But a fantastic product that you will be so thankful for, and once they have it it will change their lives, making their normal day into a wondrous event daily, and because they have chosen your sales platform, an extra special bonus is you unwavering gratitude.
I hope you don't mind but I am going to be a little direct here.
1) Don't call people "clients". Once you think of them as people you will realize the value they are looking for will be presented to you once you talk to them as a person.
2) Building a relationship that you are an authority with your people "customers/clients". Help them with their needs and wants by providing them value.
3) Think about what you can do for them vs. how can you get them to recognize your value. I'm sure you already know the challenges the people you work with face with: Script Writing; Voice Recording; Storyboarding; Illustration; Animation;Sound Design
Provide them with ways to help make it easier, help them attract more "clients" to their business, provide a high quality product which will help them with their brand...etc.
Think about your people, what they need, then help them with their needs. No techniques needed.
Happy Business Success!
Bring in samples, if it's a commercial production, bring samples from their industry. Also give them testimonials and have them call your clients right from their office. That way they will know you have a great reputation in the industry.
Customers (I call them one time sales, no relationship) and Clients (long term relationships) already know you and the value you bring otherwise they would not have a relationship with you.
Regarding PROSPECT and or BUYERS, people that have not done business with before, there are several tactical ways to build familiarity and strengthening relationships, with the goal to convert them in to clients.
Video is a great tool to say what you are about and to take the first step on becoming more familiar with your Buyer. Short 2-3 minute clips will be watched. I would post them on YouTube and optimize them for Search Engines. You can always embed them on your website or inside a blog post.
Blogging is another way for you to build SME status; Subject Matter Expert. I recommend the 4-1-1 strategy to creating posts; Share four posts - adding your take on articles of the day with NO SALES PITCH. Share one post from a networked connection or someone you follow. You just increased two networks by doing this and still DO NOT SELL ANYTHING. Then create one original post that has helpful information, with a link to a landing page where you can start the first step in capturing a lead (Begin the sales process).
1. Word of mouth publicity
2. Good portfolio
4. Presence on social media channels where your prospective clients look for your service/product
5. Email Marketing
6. Good case studies
Logo's, slogans and other memorable values work more often than words. Develop a unique logo and slogan that can be used everywhere. The more it is used the more it will be recognized back to you.
Use the slogan in radio, TV and videos. Use the logo in all printed products and advertising. Be consistent and deliberate.
I think that whiteboard video campaigns are the best. Using a paid ad to get folks to view your whiteboard video can be VERY effective. Here is an example campaign video: http://bit.ly/whiteboardvideotoday which I use in my own business.
Hi Modeo Media!
As you know, advertising is one way to get the word out about your business. There are many channels where you can advertise. You need to find one where you know your customer demographics are so they will see/hear your message..
Getting people to your website is one of the most important ways to show a potential client what kind of value you can offer. On your website, give a simple explanation of your services. Collect their info by offering a free White Paper or Case Study where you have helped someone else that was satisfied with your work in exchange for their email address. This way you can follow up with them personally and add them to your email newsletter where you can continue to add value and eventually turn them into a paying customer.
Ask any current clients for testimonials and put them on your website... use video testimonials if you can get them.
Hope this answer helps!
Simply there are thousands of ways using Marketing principles, objectives, strategies and tactics. i use a concept and practice with the 9P's of Marketing. This practice breaks down problems and opportunities by looking at avenues and direction from better and right Planning; one of the most important is targeting, segmentation, or People; Product including new Product development; Pricing; there are eight components under Promotion; Partners or strategic partnerships and alliances, Presentation, Place or distribution and Passion. The concept or practice of the Nine P's of Marketing can be found at http://nineps.com as a start. Hope that helps.