What are some different methods or techniques you use in getting your customer notice you and recognize the value you can offer them?
Having your prospective clients recognize your company as a valuable resource for them is really a big challenge. What are some methods and techniques you use to get customers to recognize the value of your product/service?
I study their concern and try to find solution. Clients generally like if their concerns are taken care since they will seldom try to speak unless they are very desperate.
From my perspective this is an easy challenge to address. Well, not exactly easy, but it is simple.
Recent studies have shown that 82% of all personal recommendations to a business or service are followed up with a visit to the internet to find out more about that company.
Sometimes prospects just want the phone number or directions. But many are going to check out that company's reputation before they call.
Of those nearly 8 out of 10 people who were referred from a friend, relative or associate, 52% of them hop on line and check out online reviews!
They want to know what previous customers think about that business and how they were treated.
Now for the clincher. Of those who do find reviews online (and these review sites are growing like crazy) many studies suggest that 70% of them trust the reviews they are reading. And that trend seems to be increasing.
We now believe that the average consumer reads about 10 reviews before making a decision to pick up the phone AND we know that most businesses with less than 6-10 of these reviews is just not considered credible. Especially if the other folks on the page of search results they're looking at have lots of good reviews and have an average of 4 stars or better.
So... if you want prospective clients to recognize your company as a valuable resource or, more importantly, the leading provider in your market, start building and marketing your reputation before you invest too heavily in promotions and advertising.
Of course you want to provide great content and industry advice on your web properties and profiles, social sites, etc. But all of that will most likely lead visitors (prospects) to your reputation, so make sure that is top notch first, before draining your budget with other marketing efforts.
Personally and professionally, building true and honest relationships work best. I have always lived by the golden rule. Treat others like you would like to be treated.
My business is largely based on helping students with their college application essays. Other than word-of-mouth, which usually works best for me, when I tell stories about how I've helped others, I seem to draw in new customers. People relate to stories--and with my clientele, there is no shortage! Of course, I never drop names! If someone wants a referral, I have a stash of parents who have already offered.
Come from a space of being. Not a space of doing.
Doing implies strategy. Strategy often implies agenda.
People don't like that.
1. Be in integrity with yourself, your message, your brand, your purpose.
2. Support the experience with real testimonials.
3. Add value to everything you do. The more you do it, and the more you share it, the more people will notice you.
4. Create something people actually want. Not what you thing they want - and gift them with it without an agenda.
46% of brands say original research is the best way to engage with them so your top priority should be to ensure that your content is based on robust original research that meets a core business need for your customer base.
What do you have to offer that your competitor , who has a better portfolio , good price , and bigger name than yours , doesn't offer .
you have to differentiate yourself from the flock . You cant beat your competitors with the same products , you might get some orders , you might survive in the industry , but if you want to thrive , do something different .
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Stop focusing on the "methods and techniques" -- and start focusing on clearly DIFFERENTIATING your product/service from the others. That is what will get legitimate attention from the real buyers. (Because that's what very few marketers know how to do.)
Al Shultz alshultz.com/
Its all about Good content marketing. attracting your customers interest in your brand without hitting them over the head with a sledge hammer with in your face advertising.
white papers/ videos / info graphics / sponsored articles. better educated prospects turn into much better clients as they want to do business with you
There are a million ways to answer this question. It really comes down to a two key issues that must be resolved first:
Who are your target customers?
Where can you find them?
Once you can define those two questions, you can start to figure out what will work for you. Good luck!