What are some different methods or techniques you use in getting your customer notice you and recognize the value you can offer them?
Having your prospective clients recognize your company as a valuable resource for them is really a big challenge. What are some methods and techniques you use to get customers to recognize the value of your product/service?
I hope you don't mind but I am going to be a little direct here.
1) Don't call people "clients". Once you think of them as people you will realize the value they are looking for will be presented to you once you talk to them as a person.
2) Building a relationship that you are an authority with your people "customers/clients". Help them with their needs and wants by providing them value.
3) Think about what you can do for them vs. how can you get them to recognize your value. I'm sure you already know the challenges the people you work with face with: Script Writing; Voice Recording; Storyboarding; Illustration; Animation;Sound Design
Provide them with ways to help make it easier, help them attract more "clients" to their business, provide a high quality product which will help them with their brand...etc.
Think about your people, what they need, then help them with their needs. No techniques needed.
Happy Business Success!
Stop focusing on the "methods and techniques" -- and start focusing on clearly DIFFERENTIATING your product/service from the others. That is what will get legitimate attention from the real buyers. (Because that's what very few marketers know how to do.)
Al Shultz alshultz.com/
I think that whiteboard video campaigns are the best. Using a paid ad to get folks to view your whiteboard video can be VERY effective. Here is an example campaign video: http://bit.ly/whiteboardvideotoday which I use in my own business.
1. Word of mouth publicity
2. Good portfolio
4. Presence on social media channels where your prospective clients look for your service/product
5. Email Marketing
6. Good case studies
Customers (I call them one time sales, no relationship) and Clients (long term relationships) already know you and the value you bring otherwise they would not have a relationship with you.
Regarding PROSPECT and or BUYERS, people that have not done business with before, there are several tactical ways to build familiarity and strengthening relationships, with the goal to convert them in to clients.
Video is a great tool to say what you are about and to take the first step on becoming more familiar with your Buyer. Short 2-3 minute clips will be watched. I would post them on YouTube and optimize them for Search Engines. You can always embed them on your website or inside a blog post.
Blogging is another way for you to build SME status; Subject Matter Expert. I recommend the 4-1-1 strategy to creating posts; Share four posts - adding your take on articles of the day with NO SALES PITCH. Share one post from a networked connection or someone you follow. You just increased two networks by doing this and still DO NOT SELL ANYTHING. Then create one original post that has helpful information, with a link to a landing page where you can start the first step in capturing a lead (Begin the sales process).
Bring in samples, if it's a commercial production, bring samples from their industry. Also give them testimonials and have them call your clients right from their office. That way they will know you have a great reputation in the industry.
46% of brands say original research is the best way to engage with them so your top priority should be to ensure that your content is based on robust original research that meets a core business need for your customer base.
Come from a space of being. Not a space of doing.
Doing implies strategy. Strategy often implies agenda.
People don't like that.
1. Be in integrity with yourself, your message, your brand, your purpose.
2. Support the experience with real testimonials.
3. Add value to everything you do. The more you do it, and the more you share it, the more people will notice you.
4. Create something people actually want. Not what you thing they want - and gift them with it without an agenda.
My business is largely based on helping students with their college application essays. Other than word-of-mouth, which usually works best for me, when I tell stories about how I've helped others, I seem to draw in new customers. People relate to stories--and with my clientele, there is no shortage! Of course, I never drop names! If someone wants a referral, I have a stash of parents who have already offered.
Clients can recognize you because you have a reputation on the web since years.
You have an unique touch, nobody has the same. It's about webdesign, multiple services and websites online. Referrals, clients put a note on your website, on MosaicHub, they speak about you on social network. your reputation is getting more and more valuable month after month.
If I am showcasing my products - I use different types of content with a compelling message to showcase my skills and services. Content is king. Content must have value at all times. It must be creative, unique, compelling and memorable. Ultimately, it needs to create conversions and a valued customer base who will keep coming back. This rule of thumb applies to both me and my customers. I apply it to my clients' content strategy as well. Be unique. Create a compelling brand. Wash, rinse and repeat.
Social media, word of mouth, testimonials and marketing, print or radio. Know this, Radio is a monster which needs to be fed over and over again, just like television advertisement.
Wayne M. McGuire
American inventor Services, LLC
Sorry, but your question indicates to me that you DO NOT have a Marketing Plan.
If I'm wrong excuse me.
Hera are 10 questions to ask yourself to help develop a plan.
To your success,
"the Marketing Coach"
& Mobile Marketer
Simply there are thousands of ways using Marketing principles, objectives, strategies and tactics. i use a concept and practice with the 9P's of Marketing. This practice breaks down problems and opportunities by looking at avenues and direction from better and right Planning; one of the most important is targeting, segmentation, or People; Product including new Product development; Pricing; there are eight components under Promotion; Partners or strategic partnerships and alliances, Presentation, Place or distribution and Passion. The concept or practice of the Nine P's of Marketing can be found at http://nineps.com as a start. Hope that helps.
Hi Modeo Media!
As you know, advertising is one way to get the word out about your business. There are many channels where you can advertise. You need to find one where you know your customer demographics are so they will see/hear your message..
Getting people to your website is one of the most important ways to show a potential client what kind of value you can offer. On your website, give a simple explanation of your services. Collect their info by offering a free White Paper or Case Study where you have helped someone else that was satisfied with your work in exchange for their email address. This way you can follow up with them personally and add them to your email newsletter where you can continue to add value and eventually turn them into a paying customer.
Ask any current clients for testimonials and put them on your website... use video testimonials if you can get them.
Hope this answer helps!
Logo's, slogans and other memorable values work more often than words. Develop a unique logo and slogan that can be used everywhere. The more it is used the more it will be recognized back to you.
Use the slogan in radio, TV and videos. Use the logo in all printed products and advertising. Be consistent and deliberate.
This question is more indicative to a sales organization than my own services firms. In services for the most part the customer is looking specifically for our interventions, so our advertising is quite easy, Branding is the main function we look to.
However in sales, your brand name is also most important to you, you must at all times appear as the forerunner. So advertising is geared two fold, that being your Brand and your products. Your site SEO and content is what makes your sales. Unless you are Amazon, Sears, McDonald's or a fortune 500 company of great stature, you need to out shine your competition. Remember your targeted customer base, their needs and desires to choose your featured products. Your SEO needs to set you apart from the average marketer, Your content should be geared to introduce your product(s), with a questioning why does your customer need this, and how by buying it from you, not only do you fulfill their need, but why buying it from you is so rewarding to them."Not that the product is good, well made and their best price" But a fantastic product that you will be so thankful for, and once they have it it will change their lives, making their normal day into a wondrous event daily, and because they have chosen your sales platform, an extra special bonus is you unwavering gratitude.
Raj Grover's response is right on. I would add a few more:
7. Customer Testimonials
8. LinkedIn Groups -- contribute comments
9. Manta (like LinkedIn, but for companies)
10. Be interviewed, get published (connect with the editors of publications your customers read -- lots on the web on how to do this)
11. Issue Press Releases. Motivate action. Include your contact info.
There are a million ways to answer this question. It really comes down to a two key issues that must be resolved first:
Who are your target customers?
Where can you find them?
Once you can define those two questions, you can start to figure out what will work for you. Good luck!
Its all about Good content marketing. attracting your customers interest in your brand without hitting them over the head with a sledge hammer with in your face advertising.
white papers/ videos / info graphics / sponsored articles. better educated prospects turn into much better clients as they want to do business with you