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Contemporary inventors contribute to eCommerce technologies development every day. Augmented reality, artificial intelligence, self-sovereign identity technologies - all of them are widely used by online merchants and bring astonishing results to their businesses.
There is also one more hot innovation trend, which gained a firm foothold in the eCommerce market, - PWA, short for progressive web apps.
Let’s find out what makes PWA so special!
Progressive web app is a relatively new software development methodology that constitutes building a hybrid of regular websites and native mobile apps, combining its best features.
And here is what we have in the end:
- Fast loading;
- Responsiveness (PWAs can be used on devices with various screen sizes without extra settings);
- Low development cost;
- Rapid installation (it feels like a native mobile app, but in fact you don’t have to install and manually update PWA at all);
- Light weight etc.
If you still wonder why you should consider this technology, welcome to this article for even more reasons!
Technology is becoming more accurate and convenient, thanks to which people more often use voice assistants and trust them with their affairs. The voice trading market is expected to reach $ 40 billion by 2022. With this in mind, it is important to optimize your online store for voice search. Augmented reality blurs the conventional line between the assortment, allowing you to buy almost everything on the Internet. Previously, online orders were mainly made for products whose appearance did not really matter, and things that required fitting or preliminary inspection, such as clothes, shoes, furniture, interior items, were purchased in physical stores. Now the client, even before the purchase, can see how the jacket will look on him or the wardrobe will fit into the interior of the apartment. Multichannel sales - the more portable gadgets and voice assistants appear in the user's arsenal, the easier and more efficiently he makes purchases in online stores, using different channels and devices for this. The growing influence of social networks on the company's image. The theme of the struggle for the purity of nature became a trend several years ago. Nowadays, the consumption of environmentally friendly products is gaining more and more popularity. You can learn more about these and other recent trends in e-commerce from videos on YouTube. There you can find a lot of fresh videos on this topic and most of them have at least 76 thousand views! I am sure this is because their authors used the services of https://soclikes.com/ to boost views.
Google is now accepting review snippets in the search results and it's constantly adding and modifying this function. The more good reviews you get the higher your site gets on Google.
Artificial intelligence (AI) and more so the nano 3D boom that according to the sci-techno sector should be on us by 2025. The AI will be more aligned to your question Carrie, but both should be on your radar. Lastly, cryptocurrencies are coming out of their infancy stage and corps like Facebook are about to launch their coin (Libra). The e-commerce sector needs to be ready to incorporate this into their daily practices.
One of the hottest trends in e-commerce right now is product schema. This structured markup allows search engines like Google and Bing to understand your product listing and add extra details in search results.
e-commerce is the trending business nowadays. You can start with a small budget and expand it. Start with clothing item because clothes are in high demand. You can also visit https://appletechsupportnumber.net/ to get the best ideas about e-commerce.
Today's technologies allow the use of several interesting solutions for electronic commerce. For example, if you sell something to a specific segment of your target audience, use Instagram.
Do not forget that for a successful business you need a website. This is your business card and clients from social networks will be able to see your seriousness. I recommend consulting specialists for advice: http://spdload.com
The following are the trending niches in eCommerce right now.
• Crowd funding
• Online marketplace for buying and selling products
• Design Contest
• Micro jobs websites
• Daily deals and Coupons
If you want to step in any of these industries, then Agriya can help you out with their clone scripts.
Just picking up on the point that Falk makes. Ecommerce for a lot of small business and entrepreneurs is technically a challenge and involves a lot of time and money. The bigger ecommerce platforms are making it easier to setup and use. There is new innovative entrants like Gumroad and the company I work for www.Selz.com which have removed some of the steps and made it easy enough so that anyone can now sell online in minutes from any site and via social media. Both have removed the hassles and costs associated with obtaining payment gateways or merchant accounts. Plus the innovation from a technical perspective of Braintree and Stripe who have made the payments processing significantly easier for people to integrate into their sites, especially for subscription cloud based businesses. My guess is that it will continue to become easier.
I think the question is rather wide. If you want to know about hot innovation and dont mind if it sells or not than for sure the answer is mobile. Everybody talks about it, very few make money with it and VC's love it.
I personally think hot innovation is what can be sold and is not adequatly addressed yet in the market. What do I mean?
1. Easy integration for the merchant. A lot of players in the market are far away from making it easy for the merchant to integrate into their billing solution. I haven't seen many solutions where I thought - that is nice and truely innovative.
2. A seamless checkout experience to the end customer. It is just shocking to see the payment pages integrated around the world. This is to me one of the main reasons why people are still scared to pay online.
3. Omnichannel solutions which truely bring all worlds (POS, Mobile and e-Comm) together. Those worlds are as of this moment not connected but selected companies work on solutions to offer all of them in one system. Someone mentioned this would already exist. I am pretty confident that there is only very few systems out there in the year 2013 which are capable to do this.
e-Commerce in 2013 is still way to complicated for many folks. Therefore my final answer to your question is: Simplicity. We need to make it simpler for merchants and for end customers and that would be innovation enough for the moment.
The innovation trend is omnichannel order execution that enables cross channel marketing and internationalization. m-commerce is another buzz word i used in the presentation i shared. Hope that helps.!
(2) SEO is requiring more than the accepted frameworks out there, particularly with the Google algorithms, so content frameworks are being leveraged to handle that (such as Commerce Kickstart).
I'll agree that NFC has potential to be big, however mobile e-commerce is huge right now. Not having a responsive e-commerce Website can be a big risk as customers may go to sites that either have a mobile app or a mobile friendly site.
Free shipping is another factor to consider in pricing your products. If you are up against the heavy hitter e-commerce sites (won't name them, they get enough press) then you have to offer incentives to bundle multiple products together to make your profit margin big enough to either include the shipping or be unique enough to be competitive.
Having social sharing tools embedded in your site so customers can let their friends know about your products helps, and if you can make the purchasing process seamless by having account logins/efficient, secure shopping cart process is also a vital requirement. Finding ways to give different views of your product like virtual tours of products is popular too.
Shopify.com/blog has a lot more pointers about ways to succeed at e-commerce. Shopify is a pretty hot trend in itself!
I think PayPal have something interesting with their "PayPal Here" facility (https://www.paypal.com/uk/webapps/mpp/credit-card-reader) as well as their "PayPal App" and "PayPal inStore App" (https://www.paypal.com/uk/webapps/mpp/m/mobile-apps). It may not be totally innovative, but these kinds of things require clout to deliver, and PayPal has plenty of that.
Second I think anything that involves NFC is hot. I like the concept of having an anonymous loyalty card - you're loyal to a group of shops in a part of town for example. You don't give up personal data, but still get the discounts because of your loyalty to an area rather than just one chain of stores.
The benefits for the card user is they get discounts based on how much they spend at those retailers who are in on the scheme, but giving up no personal information. This is my single most important and personal barrier to loyalty cards and why I don't use them.
However, by using gamification techniques to engage card users, I would see card users providing limited and controlled amounts of information, performing online surveys and of course spending money to earn 'points' which convert to discounts. The benefits to retailers is the card encourages loyalty without aggravating their customers or the cost of developing their own reward system restricted to just one chain of stores.
The idea acknowledges the importance of gamification in the design of the encouragements. It's an idea that needs work. I want the benefits of a loyalty card but I don't want to paint a target on my back for salespeople to abuse.