What are some good tips or a better way to either gather clients or keep clients involved without the usage of the internet?
I'am trying to find multiple ways to attract customers to our business, rather than via email or showing up at their front door. So I'm just curious as to some ways to get people involved with my business, or any business for that matter.
I am bit confused that an internet solutions company wants to attract customers outside of the internet (but you do say email). I get it that you dont want to be another spammer getting deleted in my inbox, but that is what I am likely do with direct mail about web design.
My advice may be a bit tough to grasp but follow your faith and see where it takes you. Look to attract business people that follow your faith, if they do not need you they are more likely to help you find people who do. I think this is more than advertising in the church bulletin but that may be part of it.
Best of luck.
a - Write letters in the mail
b - Invite them to parties and social gatherings.
c - Call them on the telephone and wish them on a special occasion.
d - Have your current customers speak with them on what worked better for them.
e - Don't use email or texting and most of all go door-to-door.
Hope about a month's time in these activities should tell you what works and what needs improvements?
Advertise your services on craiglist. Also, hold an Open House and provide a free informational session of all of your services to the public. Lastly, remember to develop a great web site to showcase the skills you have to offer. Best of luck!
Networking is an obvious choice. There are two types of networking - general & industry specific. Both can get you prospects/clients.
The general networking events needs to be at larger events to be worthwhile.
While the industry specific events can be smaller once you figure out which industries are the more likely targets.
Exhibiting at trade shows is another way to get interested and qualified leads.
Write articles and blogs and become known as an expert.
Find clients from your school yearbook people u buy from your next door neighbor Facebook business cards you have collected because I have met them your cleaners gas station magazines u subscribe to linkedin one of best social media "free" in its basic version is the best in the world. The art is to get them to ask you to join them!
If you have a free or low-cost location in the right spot, or can rent or barter one, offer free or $5 or $10 information sessions about your expertise. If you can create a few topics to either keep people coming back for more interaction, or to appeal to different people, it might work. But, you may need to use the internet to invite people. Invite by phone, postcard or letter - or referrals.
See if your area newspapers will carry an article you write - then solicit questions for future articles.
Direct mail still works, as well as phone calls and specific targeted product pieces of literature to lists of prospective customers that should have an interest.
You can keep clients involved by forming user groups and newsletters requesting feedback.
Depending on your business model and how you operate, lunch-and-learns are usually pretty effective. They don't have to be huge...just a handful of professionals hearing your pitch over lunch. Will require some solid phone skills, but that's where you either develop them or find someone who's persuasive. Free lunches aren't bad. Also, don't plan on hitting Subway for this. ;)
I like networking because it allows you to meet people. The key to good networking is to set up one-on-one meetings after you meet the person in order to establish a deeper relationship. This doesn't automatically lead to business, but if you go with the intention of learning more about the person and educating it can can lead to some business. You might also bring flyers for classes you are offering to events, so that people can learn more about them. I'd also suggest doing some public speaking as a way of educating people about a topic you are knowledgeable on.
That said, the internet is an integral part of your marketing strategy. It should be used in tandem with everything I described above.
Depending on who your target market is, find places to meet people in person. You can do this at networking events, local meet up groups, or conferences. You can also build up a network on Linked In and start trying to meet with your contacts face to face.
People have mentioned many non-internet ways to attract attention to your business. However, the first thing people will do after they discover you at, say, a Chamber mixer, is check your website. While it's often unwise to rely solely on internet marketing, it's equally unwise to neglect it altogether. You can do well without being on Facebook or Twitter or Yelp, but if you don't have a website, I wouldn't think you were a real business.
And this goes doubly for your kind of business. Your internet presence is your advertisement of what you can do. How could you demonstrate results you've produced for your clients without using the internet?
Well I agree with many of Rhonda's suggestions especially BNI. Best ROI you can find. However the best way to attract and retain customers is through customer service. Send your customers a thank you for business note. Ask for their input what did they like? how can you improve.
I would also highly recommend maximizing your Linkedin profile.
Also want are you doing for your community. Giving back in anyway?
Build relationships. Ask & listen. Give. Be simple and clear about how you add value. In time, ask for introductions. Relationships of trust still matter - internet or no internet.
I find that being involved in community service is a good way to become known in your area. Belonging to the Chamber is an easy start. They usually run networking events and you have the opportunity to meet lots of new business people. Other service groups in the community are Rotary, Wikanis, Lions, etc. Once people see that you are willing to give and not just get you are viewed in a different light. A publicity outgrowth of joining these community groups is that you have exposure through community newspapers IF you can become a representative of the group, as an officer, etc. Usually when you are mentioned in the paper it also included who and where you work as well as what your firm does in the community. Good luck!
First, you should have a potential client contact list. You can find the list free on internet or buy from other source. Then make a phone call, take note, and follow up potential cases.
Second, using linkedin or facebook, try to connect as many as people you can, and send an email of service introduction to them.
Third, attend any group which have your potential client
Fourth, use your own relationship such as your friends, relative, couleagues,etc and give them commission if they give you potential client
Five, let clients find you by using google search engine (SEO), advertise on online newspaper, attend forum discussion relating to your business - give your comment & expertise or create a topic that is related to your business.
I hope these will help you.
Remember this item called a telephone. Better yet, find out what the client prefers.
Consider holding public information events, such as Lunch and Learns, to give clients an opportunity to learn more about your business and to network with you and their fellow participants. Have notepads and pens with your logo on the table, along with a schedule of future events with topics.
Go to mixers and referral groups, and get to know the people you meet over coffee. Don't focus on selling your business. Get to know the people in your community.
Businesses are built on relationships, either directly as contacts become customers, or by referral from contacts to others. Our sincere involvement with the people we meet, and our passion for the service we offer automatically attract interest in our work and help to build our business.
Off line you can use press releases or magazine articles that then link to your website. There are also Media consultants that can do a lot for you but can cost quite a bit. In a recent survey we ran the mix of how people found us was quite interesting but word of mouth and colleagues was a common one followed by Web search and conferences.
Angela and Charles
As mentioned Networking events are a good way to go.
Host your own seminars
Sponsor a sports team that is very important to the community you operate in.
Offer a free report in your area of expertise
Just a sample of what could benefit you in the long run. Wishing you success.
Cold calling is the most effective and direct way to earn new clients and the phone is the best way to continue to nurture warm leads and clients. Cold calling is often dismissed because it isn't easy and most would rather use 'easy' methods that are not very measurably.