There is no such thing as a free lunch - But somehow the notion seems to win people over again and again, free incentives are always a winner. Some organizations are also Social Hubs within themselves as they deal with loads of people, if you manage a campaign for a popular club, your business is likely to be promoted as you sleep, so a free incentive can pay out very well even if you dont retain that client.
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I would recommend having a quick look at ZEEF (http://zeef.org/). Specifically, the following pages may be helpful:
Not sure what your strategy entails, but there may well be some free tools that will help.
Hi, in my experience it works really well to identify your target first and build relationships with key influencers then. You can find them on social media, but they will be the most cost-effective PR you can look for, in and outside social media. Reach out to me if you need support identifying them.
You can share your market brand with me enabling to do marketing for you here in India and I guess it can help both of us in some way.
A great tool that will only cost your time is blogging. It's a must in today's marketing space. People only look at things they want to see these days and nothing more. So by writing about content that your customer will be interested in you can and will definitely gain traction. It will help to maintain your potential clients by creating a subscription to your blog as well. mailchimp.com is a great tool for that.
I notice that you have such a great business. And it's in an interesting industry to do online marketing. I know a lot of free tools to help you promote your business online, from create and distribute great content to scheduling and managing social media channels to measuring the outcomes, etc. If you would like to discuss more about this, you can schedule a free call consultation with me via this link: http://bit.ly/1DazVA2.
The telephone. Warm calling. It works and is by far the most cost-effective and totally free way to generate business. Use social to find people who are interested enough to engage on your content/products/brand and then once there has been a personal exchange, just call them up.
We have never, ever had a bad experience using Warm Calling techniques. But we have had very many very positive outcomes.
In fact, most people are relieved that all the social engagement overheads are cut short.
There is a website I often recommend that has annually been offering a list of 100 FREE Marketing Ideas. Check out www.100FreeMarketingIdeas.com. The site is actually a handout from a 15-30 minute speech that Tara Jacobsen of MarkertingArtfully.com gives at networking events. If you have a networking event particularly in the Denver, Boulder, Clearwater or Tampa area consider inviting her to be a presenter.
In my experience a website (with Blog), LinkedIn, Facebook and Twitter provide a well-rounded digital marketing experience, but don't forget traditional marketing techniques. All can be done free if necessary.
Online Marketing Ideas: Blogging, Content Marketing, Email Marketing, Media Marketing, Meetings & Webinars, Reviews & Testimonials, Search Engines, Social Media, Social Media Tools, Video, Website Monitoring.
Offline Marketing Ideas: Direct Mail, Event Marketing, Free Giveaways, In Person Branding, Networking, One-On-Ones, Public Speaking, Writing A Book.
Also, once you have a website, online directories can be a great addition to your current small business marketing strategy. Many of these are free as well.
Remember your time is worth money as you evaluate your options.
- The Pragmatic Web Designer
1.) Nothing related to marketing is free. There are always costs associated with a function, effort, tactic, etc. It's called time. What's the value of your time?
2.) Have you defined who your target audience is? Have you identified where and how they get and consume their decision making media? The answers to those questions will help you identify what channels and tools you need and should use to reach them.
3.) Define what you mean by tools. Are you talking about SaaS or desktop software, such as email marketing, marketing automation,etc., or are talking marketing channels like public relations, direct marketing, trade schools, business networking, and alike?
There are a lot of web-based programs that have a free service level depending on specific use, and list size among others.
I've seen a lot of photographers in our area pair up with local businesses to cross promote. For instance, a child photographer paired with a kids boutique in town. The photos are attributed and linked to the photographer, and the kids boutique got higher quality photos from it. Both have increased their exposure and the photographer is routinely booked, too.
Good luck with your photography and growing your business!
I've heard that a good precursor to inexpensive email marketing is using free email announcements. Likewise incentive based referrals can be encouraging through whatever channels you have available. If I may ask directly to further suggest an answer, Who is your target audience with the photography? i.e. journalists, weddings, galleries, or something else entirely? Some of these have very different interests and very different places where they shop for services.
Sometimes a press release can help if you have something to write about and then write it well and publish it through the right channels. Word of mouth is also very strong of course and in that line you might also want to think about expositions and networking I guess.
Quora is an online forum that is great for posting links and starting discussions which can revolve around products and informing people of your products. Slideshare is free online PPT distributor in which you can upload PPTs then create categorical tags to market them to specific audiences. And there's many more...http://www.quora.com/
Best of luck