What are some ideas for marketing your business on social media without buying an ad?
I have been using social media to market and promote my businesses and portfolio. Without paying for ads, I want to know what options would be useful for promoting my business on social networks like LinkedIn and Facebook.
You are looking for a post that becomes viral. Currently at the moment videos appear to be the most effective posts on Facebook that are been shown without paying for Boosts. They also are watched the most due to the automated play feature built in to Facebook whilst you scroll down. The catch the eye and they make you want to watch them. I personally find it a bit annoying although I keep clicking on play to hear the audio.
Unless you have a big digital marketing team you are going to have to scavenge for content that is relevant to your audience and in some way inline with your core message or at not inappropriate. The most effective method is to then download the video from YouTube or Vimeo using one of the online tools such as KeepVid or ClipConvertor and then upload the video under your own account as a Facebook video. This ensures the videos plays automatically when the user scrolls rather than i being an embedded video from YouTube. There may be some copyright issues although I will let you check this out yourself.
Apart from this I second Adam Brewer on Contests/Sweepstakes and also remind you its all about engagement. You want people to Share, Comment and Like in that order. The more of your content that is engaging the more Facebook will rank your content as relevant. Sadly, this takes quite a bit of time when you are starting off and you will not see results until around 2 to 3 months of engaging content for the numbers to start working in your favour. Facebook have crippled the reach of content you post and on a month long campaign I rang recently for a client, the content was been shown on average to 2.3% of the clients audience, with engagement. Client was not too happy to say the least. All the best. Sam
Create page on face book,make group on linked in ,make pin board in pin,after doing this daily work 3 hr on these sites increase your fan ,likes,connection than use these contact in a effective manner once you do so you get 100 percent success ,i offer my service to give you good result
Starting a blog and doing content marketing. Writing relevant article and posting interesting things to engage your target audience.
Social Media is one of the greatest source to reach your audience. But keep your tempo high is very important. As many experts said, run contest, post informative and hot topic which is related to your field is very important. Also communication and interact with your friends is more essential in social media. Like, share, comment, retweet and follow are the key ideas to make yourself on track.
the best way in Social Media to promote the business is by creating a need of the product or service you are dealing with in tune of discussion and social interacting instead of direct selling technique and giving them the options..
Take advantage of the tools available on LinkedIn- the ability to upload portfolio examples, upload videos, and publish your posts is a great asset. Facebook is different, people utilize Facebook in a different manner than they do LinkedIn. I tend to use more out of the box, creative messages and campaigns on Facebook and Twitter. These social media avenues help your potential customers see the human element to your business. Use fun, interactive posts, contests, and questions to get a conversation going.
There are hundreds of ways to go about this since there are many social media channels. Although you specifically mentioned LinkedIn and Facebook it won't hurt to explore other channels.
For example in Google+ one of the best ways to market your business is to participate in relevant communities. Do advertise your business but refrain from spamming. If you genuinely help people get their work done referrals will come to you.
Facebook organic reach is going down but with millions of users using the platform you simple can't ignore it. As mentioned by few others sweepstakes and competitions work great on Facebook. Also if you're only adding 1-2 updates per day worried about spamming then you can definitely increase it. Chances of one person seeing all those updates are very slim.
In LinkedIn consider creating showcase pages if you're offering many services. People are somewhat reluctant to share frequently in LinkedIn ( probably because its a professional network and they might look like a spammer ) , but you can take advantage of this and share relevant content regularly while marketing your business.
Apply to become a LinkedIn contributor. Once accepted add some awesome articles that will really benefit your potential customers. It will boost your niche authority while getting customers.
Well, it depends on the industry. For example a Fashion industry gets a much higher organic reach than a technical one for the niche.
You need to have a good Facebook Page or Twitter Account and post interesting articles or information about your products and services. A lot of companies pay to get followers. What really counts is the engagement with the fans/followers of the page rather than having a gazillion followers.
You might wish to consider purchasing an ad in the beginning just to get a good number of interested followers and then they will help you reach more fans when they engage in conversations, shares and likes.
I would definitely promote your business on Linkedin, ExploreB2B, Google Plus, FaceBook, Twitter, IBOSocial, SoKule, Apsense, and as on but not only set up our individual profile(s) but also your company / brand profile(s) on each.
Stay up todate and be like a powerhouse like you know where you are going.
hi join linkedin groups in topics your customers /partners maybe part of. Initiate discussion and participate in other people's discussion.
ask the people in the groups to join your network. contact them directly.
please contact me to learn more.