What are some ideas for marketing your business on social media without buying an ad?
I have been using social media to market and promote my businesses and portfolio. Without paying for ads, I want to know what options would be useful for promoting my business on social networks like LinkedIn and Facebook.
Marketing for Social media becomes a necessity today for online and offline businesses. But we don't need to opt for buying ads always. We can generate relevant organic traffic also. But for organic traffic, we should target a relevant niche audience and do more promotions with interactive graphics.
You are looking for a post that becomes viral. Currently at the moment videos appear to be the most effective posts on Facebook that are been shown without paying for Boosts. They also are watched the most due to the automated play feature built in to Facebook whilst you scroll down. The catch the eye and they make you want to watch them. I personally find it a bit annoying although I keep clicking on play to hear the audio.
Unless you have a big digital marketing team you are going to have to scavenge for content that is relevant to your audience and in some way inline with your core message or at not inappropriate. The most effective method is to then download the video from YouTube or Vimeo using one of the online tools such as KeepVid or ClipConvertor and then upload the video under your own account as a Facebook video. This ensures the videos plays automatically when the user scrolls rather than i being an embedded video from YouTube. There may be some copyright issues although I will let you check this out yourself.
Apart from this I second Adam Brewer on Contests/Sweepstakes and also remind you its all about engagement. You want people to Share, Comment and Like in that order. The more of your content that is engaging the more Facebook will rank your content as relevant. Sadly, this takes quite a bit of time when you are starting off and you will not see results until around 2 to 3 months of engaging content for the numbers to start working in your favour. Facebook have crippled the reach of content you post and on a month long campaign I rang recently for a client, the content was been shown on average to 2.3% of the clients audience, with engagement. Client was not too happy to say the least. All the best. Sam
Create page on face book,make group on linked in ,make pin board in pin,after doing this daily work 3 hr on these sites increase your fan ,likes,connection than use these contact in a effective manner once you do so you get 100 percent success ,i offer my service to give you good result
Starting a blog and doing content marketing. Writing relevant article and posting interesting things to engage your target audience.
Social Media is one of the greatest source to reach your audience. But keep your tempo high is very important. As many experts said, run contest, post informative and hot topic which is related to your field is very important. Also communication and interact with your friends is more essential in social media. Like, share, comment, retweet and follow are the key ideas to make yourself on track.
the best way in Social Media to promote the business is by creating a need of the product or service you are dealing with in tune of discussion and social interacting instead of direct selling technique and giving them the options..
Take advantage of the tools available on LinkedIn- the ability to upload portfolio examples, upload videos, and publish your posts is a great asset. Facebook is different, people utilize Facebook in a different manner than they do LinkedIn. I tend to use more out of the box, creative messages and campaigns on Facebook and Twitter. These social media avenues help your potential customers see the human element to your business. Use fun, interactive posts, contests, and questions to get a conversation going.
There are hundreds of ways to go about this since there are many social media channels. Although you specifically mentioned LinkedIn and Facebook it won't hurt to explore other channels.
For example in Google+ one of the best ways to market your business is to participate in relevant communities. Do advertise your business but refrain from spamming. If you genuinely help people get their work done referrals will come to you.
Facebook organic reach is going down but with millions of users using the platform you simple can't ignore it. As mentioned by few others sweepstakes and competitions work great on Facebook. Also if you're only adding 1-2 updates per day worried about spamming then you can definitely increase it. Chances of one person seeing all those updates are very slim.
In LinkedIn consider creating showcase pages if you're offering many services. People are somewhat reluctant to share frequently in LinkedIn ( probably because its a professional network and they might look like a spammer ) , but you can take advantage of this and share relevant content regularly while marketing your business.
Apply to become a LinkedIn contributor. Once accepted add some awesome articles that will really benefit your potential customers. It will boost your niche authority while getting customers.
Well, it depends on the industry. For example a Fashion industry gets a much higher organic reach than a technical one for the niche.
You need to have a good Facebook Page or Twitter Account and post interesting articles or information about your products and services. A lot of companies pay to get followers. What really counts is the engagement with the fans/followers of the page rather than having a gazillion followers.
You might wish to consider purchasing an ad in the beginning just to get a good number of interested followers and then they will help you reach more fans when they engage in conversations, shares and likes.
I would definitely promote your business on Linkedin, ExploreB2B, Google Plus, FaceBook, Twitter, IBOSocial, SoKule, Apsense, and as on but not only set up our individual profile(s) but also your company / brand profile(s) on each.
Stay up todate and be like a powerhouse like you know where you are going.
hi join linkedin groups in topics your customers /partners maybe part of. Initiate discussion and participate in other people's discussion.
ask the people in the groups to join your network. contact them directly.
please contact me to learn more.
Build your following first by following people, retweeting/sharing, finding content from other sources that your target market would be interested and sharing it daily. It takes time to build a following. If you spend 90 minutes a day, you'll have a decent following built in a month.
Here's a few blog posts that'll help:
Try this for 6 months. Once you see which networks are driving the most traffic to your site, then you can start spending money on the those networks.
AZ Social Media Wiz
There are many different things you can do on different networks so engage an audience depending on what kind of business you are in. There are creative apps you can use that are free to add custom pages, event listings, contesting, poles, group page engagement. There are dashboards available that allow you to post to multiple sites simultaneously, including other group pages...
The Marketing opportunities are endless, what kind of business are you in?
Become a known expert in your field. Answer questions on LinkedIn and mosaicHUB. Write articles for relevant publications. A lot of these ideas are fantastic as well, just adding my two cents.
Hi Antoinne, it is simple, be helpful. Help people find the answer to the questions they might be asking by providing information, resources an or tools to make the discovery part of their journey informed. They might just come back to you when they are ready to buy.
Consumers are doing more than 60% of this buying journey without engaging with companies so if you can communicate valuable tips, tools and other information this may well be better than an ad that many consumers dismiss anyway.
Hupsot and Demand Gen are great examples of companies that lead with thought leadership.
Hope this helps.
Sending relevant and useful content out through social media on a consistent basis is key. Once people see that you are an expert in your industry or field, they are more inclined to follow you and get to the know, like, and trust factor. Be sure and offer free reports, simple "how to" e-books, etc. to your audience on a regular basis.
First, you need to define your target audience and messaging strategy to get a better understanding of which social platforms are best for your business and needs.
Social media isn't free - you need to invest in either time or money. If you are also running a business, it's difficult to spend too much time on all of the platforms out there.
Facebook may not be something worth your time. Facebook now filters posts from liked pages, so fewer of your fans will see your posts. Those who advertise get viewed more regularly. A recent study shows that only 6.5% of your fan base sees your posts. So, based on the number of fans, you need to determine the value. Here's an interesting article on the subject: http://techcrunch.com/2014/04/03/the-filtered-feed-problem/
If you're in the b2b arena, then LinkedIn may be a place to spend your time. Post updates and articles, join groups and comment regularly.
If you're specialty is visual in nature, Pinterest and Instagram could be a good place to spend time.
Again, it really depends on 1) your target 2) your message 3) your goals and 3) your resource (time, talent and budget you have to invest)
LinkedIn Showcase Pages are a great way to highlight your products and services and build focused content to attract clients.
If you share what your business is about I can give you more resources. Please let me know and I can help you with some good ideas.
As the Social Media Marketing industry continues to evolve and many of the tricks and gimmicks become all-but ineffective before the mainstream small business person learns how to use them, we as a marketing community are beginning to develop a true "Best-Practices" model that includes all of the boring stuff you've probably heard about in the past:
-Consistent daily posting (If not more often, keep an eye on your insights)
-Include a picture or video with every post
-Create original content that shows (telling and showing are two different things here) not just what you do but who you are and how well you do it.
-Create an Ideal Client Profile (ICP) and talk to that "person" in your postings
-Follow the 80/20 rule for posting with 20% being about your business and 80% about side (but related) interests you share with your ICP
-Track the type of posts your Fans engage with and keep an eye on your successful competitors’ pages for what their fans engage with
Diligence DOES pay off in the social spaces.
DO NOT incentivize likes unless the incentive offers value related to your service i.e. DO offer the opportunity to get services for free or information about your industry your ICP will find interesting or helpful, DO NOT run a sweepstakes with the opportunity to "Win a Trip" (unless you're a travel agent) etc.
Fans who like your page because you bribe them with something unrelated are not future buyers or the kinds of fans you're looking for. You want fans that are truly interested in what you do that you may be able to convert in the future or are likely to share your posts with their friends.
Only about 6% of your fans will ever see your posts, and their friends won't see it at all unless your fans share it. If you build a fan base off of people counting jellybeans you'll be posting to a small audience of people that like either math or jelly beans... How likely are they to share your next post with friends that may be interested in your service?
Contact me directly if you’d like more information.
Start an organic conversation with your target audience to get them involved.