What are some tips to increase an e-commerce site's success?
When it comes to running an e-commerce site, what are some sure fire ways make sure you're doing everything you can to make it as successful as possible? Are there things that should absolutely be included in an e-commerce site? What makes a good e-commerce strategy? Is there a "best" e-commerce site builder and how often should you redesign your site?
Any tips would be greatly appreciated.
The first thing that you should do is make sure your product descriptions are unique! There are a lot of people who are using the same suppliers that are using the same product descriptions. You want to differentiate yourself from others by offering your unique point of view on the product. Also, having a unique product description is beneficial for SEO.
Here are some ideas:
1. Work with a templatized builder like Shopify, or build a simple site in Convertri or ClickFunnels
2. Drive traffic to your site by creating entertaining or informative content on social media
3. Run ads targeting people who are interested in the products you are selling
4. Work with influencers to promote the products you are selling
5. Work with experts to help you do these things through UpWork and Fiverr
6. Hire an SEO expert for long term success
There are several tips you can apply today to start seeing positive results. Here are a few tips that work:
-Declutter Your Website: Your e-commerce site is a platform where buyers would come and see what they are looking for without stress. So you should avoid clutter. It needs to have a focus on compact, uncomplicated design so that site visitors can quickly see your calls-to-action.
-Make it easier for users to find what they need. I find irritating that on several passions, I can’t see a search bar on some websites to help find the content that I need. For e-commerce business owners, adding a search bar will help to boost sales because users can quickly search for items using your search box.
Other useful tips include:
-Add a blog to your website and create quality blog content for your website frequently
-Grow your email subscriber list
-Write helpful product descriptions
-Make it easy for buyers to checkout (don’t complicate the checkout process with signing forms and stuff)
-Work with influencers
-Offer excellent customer service
The last e-commerce site I built was on Magento. It was very powerful. I haven't had an opportunity to build one recently but want to give something a try.
Its a site called ecwid.com. You build your product catalog there and it basically gives you a website to start selling from. But then you can easily send all of those products to some of the major shopping sites like Amazon, Facebook, eBay, etc. And you can also import those products into a WordPress site.
The concept is great and I am itching to do it for someone. Lol. If I had to build an e-commerce site, I would start there!
In my opinion, I'd like to tell you that today's social media is very much an impact on e-commerce business. So make your site UX/UI and focus on also social media. When you gradually increase the sales then you can offer your product/services globally.
Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy, it can still be challenging to decide on which tools and marketing tactics you should try.
While setting up an e-commerce website, make sure of the following things:
- It should be user-friendly
- It has mobile-friendly features
- It consists of high resolution and attractive pictures
- It has a find in store option
- The check-out process should be fast & easy
- The availability of advance payment options
- Have the main & subcategories of products
You can increase your online sales with the help of user-generated reviews, special discount offers and pop-up notifications about new arrivals. You can also integrate your e-commerce store with Facebook & Instagram due to their ability to attract a greater number of customers.
I personally feel that the best e-commerce website builder is Shopify, it has so many features that make it easier to build an online store. Some of its core features are you can add unlimited products with unlimited bandwidth and online storage, point of sale, online sales channels, fraud analysis, manual order creation, discount codes, staff accounts, etc.
Ideally, you should do a full redesign of your website every two to three years to stay modern. However, if your website is not performing in terms of traffic or conversion it is time to re-evaluate and make some updates in order to capture your user's attention and turn them into customers.
Hope this helps!